The Pumpkin Spice Latte Returns as Starbucks Unveils Fall Menu Early

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Starbucks is launching its 2024 fall menu, including the popular Pumpkin Spice Latte, earlier than ever, debuting on August 22. This early release comes as Starbucks faces challenges like declining store traffic and sales and a recent leadership change. The move is part of a broader trend among retailers introducing seasonal goods earlier each year. Starbucks Reserve locations will also introduce seasonal cocktails.
Transcript
00:00It's Benzinga, and here's what's on the block.
00:02Starbucks is launching its 2024 fall menu, including the popular Pumpkin Spice Latte,
00:07earlier than ever, debuting on August 22nd.
00:10This early release comes as Starbucks faces challenges like declining store traffic and
00:14sales, along with the recent leadership change.
00:17The move is part of a broader trend among retailers introducing seasonal goods earlier
00:21each year.
00:22Starbucks reserve locations will also introduce seasonal cocktails.
00:25For all things money, visit Benzinga.com.

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