Why Starbucks launched the pumpkin spice latte earlier than ever

Starbucks just launched the pumpkin spice latte earlier than ever, but will it help sales?

Transcript

00:00Starbucks is bringing in a heavyweight to drive customers in, the Pumpkin Spice Latte.

00:05Listen, the coffee chain is hoping the fall favorite will reverse thumping sales.

00:09Starbucks is also introducing a new iced apple non-dairy cream chai,

00:14plus two other apple-based beverages that will only be available on its app.

00:18The company is also bringing in Brian Nickel, the CEO who helped turn Chipotle around as its new leader next month.

00:25Nickel is going to have to face customers who are over overpriced coffee,

00:29staffing changes, and escalating wait times,

00:32which puts the pressure on fall favorites like the Pumpkin Spice Latte to help meet demand.