Brewers are eying up the Middle East and North Africa as alcoholic-free beer soars in popularity
Breweries such as Carlseberg and ABI are looking to expand to the Middle East and North Africa as alcohol- free beers become more popular in those regions.
But how will they fare against local brands?
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But how will they fare against local brands?
#nonalcoholicbeer #nonalcoholic #beer #alcoholfree #craftbeer #nabeer #alcoholfreebeer #beerstagram #sobercurious #nacraftbeer #nonalcoholicdrink #soberlife #sober #noalcohol #soberliving #alcoholfreelife #ipa #afbeer #mindfuldrinking #beerlover #zeroalcohol #nearbeer #instabeer #cheers #hangoverfree #mocktails #beergeek #boozefree #athleticbrewingco #soberoctober
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00:00Brewers, including Carlsberg and ABI, are eyeing up the Middle East and North Africa
00:05to expand the sales of alcohol-free drinks.
00:08The region includes highly populated countries with some of the lowest drinking rates in
00:13the world.
00:14Now, Egypt is home to more than 112 million people with alcohol consumption low per capita
00:21standing at just 0.1 litres per year.
00:25Now compare that to Germany's population of 83 million where average per capita consumption
00:31of alcohol stands at 12 litres each year.
00:36But brewers have seen an increasing demand for alcohol-free beer.
00:40In Egypt, Heineken's net revenue grew more than 40% in the first half of this year, partly
00:45driven by sales of Malt Drink, a local brand that the company owns.