Inside Mortons Rolls
In March 2023, Mortons Rolls - a Glasgow institution for nearly 60 years - was on the brink of closure. With half of the jobs at the company shed, it looked like it would be the end of an era.
However, thanks to the backing of local investors, the company was saved. Now the company is looking towards the future as it reaches an important milestone.
However, thanks to the backing of local investors, the company was saved. Now the company is looking towards the future as it reaches an important milestone.
Category
đź—ž
NewsTranscript
00:00I just think that at the time when the opportunity came up, it's such a well-known brand, it's
00:18such a loved brand, that I thought by coming in and doing things slightly differently that
00:26we could make a real go of it, which fortunately we've managed to do.
00:35Again, it's a crazy thing because it affects a bread roll, but I mean I would say it's probably
00:45the only branded bread roll in the world. Nobody's ever gone in and asked for,
00:51you know, can I have a ABC bakery roll? But they do go in and ask for a Morton's roll,
00:57and that's, I think that's the whole power of the brand, it's such, it's so powerful,
01:02that it's a roll that everybody wants, and even some people out there might kid on it,
01:08that's what I've got, and it's not, but we're trying to develop things that people know of,
01:14put things like a roll finder onto the website, where you can, you know, search, and that's in
01:20development.