Bobby Shmurda & Loud Luxury Talk “Cool Like That” Creation & Music Video Preview | Billboard News
Bobby Shmurda shocked the EDM world when he teamed up with Loud Luxury on “Cool Like That.” They stopped by the studio to share how they were able to link up, exploring different genres of music and more! Keep watching for a sneak peak of their new music video for “Cool Like That.”
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00:00It brings something out of me that was in me for a long time.
00:03So I appreciate no fingerprints.
00:05Oh, y'all already got secret handshakes and everything.
00:08No fingerprints.
00:09This is family now.
00:11What's up, everyone? We're Loud Luxury.
00:14Oh, that's it?
00:17You're supposed to say, I'm Bobby Shmurda.
00:19I was like, Andrew Jones.
00:22What's up, everyone? We're Loud Luxury.
00:24And I'm Bobby Shmurda.
00:25And this is Billboard News.
00:31Yo, what's up? It's Tetris with Billboard News,
00:32hanging out with Loud Luxury and Bobby Shmurda.
00:34How you guys doing?
00:35Hello. We're good. We're a little tired.
00:36Loud Luxury.
00:37I mean, you just came back from Vegas, from what I heard.
00:38But that's the life, right?
00:39I am, baby.
00:40Well, and you got here.
00:41So you're doing good.
00:42You're doing good so far.
00:43You guys got a brand new song, Cool Like That.
00:45Tell me about this mashup.
00:46How did you guys link up?
00:47Start, Bobby.
00:48Y'all want me to start?
00:49Yeah.
00:50You gotta start it.
00:51You kind of initiated it.
00:52Yeah, so I kind of initiated it.
00:53Basically, I love ETM music.
00:55I did a video to Body.
00:57Yeah, that's one of my favorite songs.
00:58You know, Body.
01:03And then I posted it.
01:04And then they hit me up.
01:05They reposted it.
01:06And I said, yo, we should do a song.
01:08We linked up.
01:09We went to the studio.
01:10And it happened like that.
01:11We was in L.A.
01:12And they had this fucking little dog running around.
01:14It was like a little vicious dog.
01:15You should have seen this.
01:16What's the dog's name?
01:17It was a pit bull.
01:18It was a little pit bull.
01:19It was a little pit bull, bro.
01:22He was scared of my little Pomeranian.
01:24It's a Pomeranian?
01:25Yeah, it was a Pomeranian.
01:26I was like, come on, Bobby.
01:27It was her.
01:28I was like, oh, shit.
01:29It was going to catch my ankles.
01:31I didn't know if it actually had socks on.
01:33I'm going to have to wear long socks.
01:34I'm going to have to wear long socks.
01:35Well, I got to ask.
01:36When artists link up like that through the DMs,
01:38is that something that apparently happens all the time now?
01:40How fast is it from somebody shooting you a message
01:42to being able to pull off a session?
01:43This one was insanely fast.
01:44Just because, you know, in the DJ side of things,
01:47we travel so much.
01:48We had an opportunity where it was literally like, yo,
01:50let's get in the studio this week.
01:51And we were like, OK, let's make this happen.
01:53And it was a huge priority for us.
01:54Because we've been a fan of Bobby's for years.
01:56Very long time.
01:57When we were in college, we would always play his music
01:59at clubs, whatever.
02:00But we had no expectations either.
02:02Exactly.
02:03It was just like one of those things where we pulled up
02:05just thinking, like, yeah, we'll just have fun.
02:07We were messing around with some beats that we had.
02:09And then one of them just really stuck.
02:11And Bobby was freestyling over it.
02:12And we were just like, keep going with this.
02:19Tell me, like, when you're in the studio like that
02:21and you're coming from two different backgrounds,
02:23two different genres, like, what are some of the loud
02:25luxury things you think you brought to the table?
02:27And Bobby, what did you bring to the table?
02:28They brought no smoking.
02:31I said, I can't smoke in the studio.
02:33They said, no, Bobby, you got to go outside.
02:35No smoking zone.
02:36But besides that, they brought something out of me
02:39that was in me for a long time.
02:41And I got to thank them for that, you know?
02:43They brought something out of me that was in me
02:45for a long time.
02:46So I appreciate no fingerprints.
02:49Oh, y'all already got secret handshakes and everything.
02:51Yeah, yeah.
02:52This is family now.
02:53Yeah.
02:54Let's talk about your story a little bit.
02:55You said you learned a lot about EDM from being locked up.
02:58Oh, actually, I used to play pop in the trap.
03:02And I started playing pop from, well, you know,
03:05I grew up on Michael Jackson.
03:06But besides that, Crystal Waters.
03:08You know the song Crystal Waters?
03:09La-da-dee, la-da-dee, la-da-dee.
03:15We used to remix everything we hear.
03:17And we had this song called La-da Beans and La-da Loud.
03:20And I'd just be singing La-da Beans, La-da Loud.
03:23La-da Beans, La-da Loud.
03:25And I wake up early in the morning
03:28just to get the pack on.
03:30Cause I'm trappin'.
03:32You know?
03:33And after that, I'd just be remixing all the pop songs
03:36and stuff like that.
03:37So I was just like.
03:38Hence why we had to make a house song together.
03:40We had to make it happen.
03:42And I mean, do you ever think about like,
03:44I know that's been a big debate in the dance community,
03:46like the different genres within EDM.
03:48So is that something that when you guys were in the studio,
03:50you're like, oh, we want to make a more house track,
03:52more techno track, more, you know.
03:53It's just one of those things.
03:54We had like a bunch of demos lying around.
03:56And then it was the one that felt the best,
03:59I think, in the moment.
04:00But that's why we love doing electronic music.
04:02Because we can work with so many different people.
04:05Like we've worked with country artists.
04:06We've worked with pretty much like anybody you can think of.
04:14That's what's really appealing.
04:15That's what's really appealing.
04:16Because there's not really like one lane that we have to focus on.
04:20I think that's the special thing about y'all.
04:22Like y'all can touch all type of artists
04:24and, you know, make a hit song out of it.
04:27Like, that's some real special shit.
04:29Yeah, I think that answers your question
04:30about like what the loud luxury thing
04:31that we brought to the table was.
04:32It wasn't more of a sound.
04:34It was more of an essence.
04:35And how we work with people, no matter who it is.
04:38Rappers, singers, whatever.
04:39It's like, you do what you do best.
04:41And we'll find a way to make it work.
04:44We just had a house track that he was freestyling over.
04:46And then we just took one part of the freestyle
04:48and just turned it into a whole song.
04:52How do you feel as a guy from hip-hop jumping into the genre?
04:55You know, just like Beyonce just jumped into house with Renaissance
04:58and kind of having like black people be like,
05:00we like this stuff too.
05:01I came in with the alphas, you know?
05:02So I feel like I stepped right.
05:04I came in with the correct people.
05:05I came in with geniuses.
05:06They know what they're doing.
05:07So it's like everything worked perfectly.
05:09And tell me a little bit about the protocol
05:11that you went through, actually, while in jail.
05:13Because I didn't, I don't think I even realized
05:15that they could tell you, like,
05:16you can't listen to explicit music.
05:18Did they tell you what?
05:19How did they do that?
05:20No, they put you up in the country.
05:21So the radio stations you get is different.
05:23You know, you're hearing Taylor Swift all day.
05:25You hear Katy Perry.
05:26I be up in that motherfucker singing like a motherfucker.
05:28I like that.
05:29They call me Happy Feet in jail.
05:30They wait.
05:31Yo, we be all locked down like 24 hours.
05:33They say, oh, you here all day.
05:35I mean, that motherfucker dancing, right?
05:37Ah!
05:38Can't stop me.
05:39Can't stop.
05:40Can't stop me.
05:42Get it?
05:43It can't stop me.
05:44It can't stop me.
05:45Oh, my God.
05:46So who are some of the artists that you end up hearing
05:48on the radio that you were like, wait a minute,
05:50I would have never listened to this,
05:51but now I'm, like, locked in?
05:52I can just tell you the songs.
05:54You know, like, Body's definitely one.
05:56G6, you know.
05:58Now I'm feeling so fly like a G6.
06:01Listen to, um,
06:03Look at what you done.
06:05Calvin Harris.
06:06Calvin Harris.
06:07Ah!
06:08Don't put that on.
06:09Don't put that motherfucker on next to me.
06:11Look at what you've done.
06:15But you also said, I feel that, like,
06:17maybe it's kind of changed your outlook on life
06:19and a little positivity that you've added.
06:21Definitely, definitely.
06:22You know, I feel like I always love music.
06:24I'm, like, I'm a music head.
06:26I can listen to anything.
06:27I'm, like, a rhythm head.
06:28Once I got a rhythm with it, I'm there.
06:30As long as I can move it.
06:31I listen to even Spanish music.
06:32I don't know what the hell they be saying,
06:34but once that shit, oh, yo, yo.
06:36Oh, boy.
06:41Oh, dude.
06:42I need to actually attract him in every genre now.
06:45Well, that's the crazy thing is that you're telling us
06:47you're cooking up in so many different genres.
06:49Like, I've never seen someone so open-minded
06:51about I'm going to do this, this, this.
06:53I'm going to make it all work.
06:54So, um, I'm definitely cooking up
06:56an international mixtape right now.
06:58I got Greek artists on it.
07:00I got Spanish artists.
07:01I got, um, African artists.
07:03I got London artists, you know,
07:05and I'm hoping to get these guys on it, too.
07:07Hey.
07:08And tell me about taking the song to the stage.
07:11I heard you guys might be at Lollapalooza.
07:22We had to get him on.
07:23It's the perfect way to do it.
07:24It's my birthday weekend.
07:25It's going to be a crazy weekend.
07:27We got Bobby.
07:28My birthday weekend, too.
07:29We got Bobby in the cut.
07:30We got Bobby in the cut.
07:31It's going to go up.
07:32We got Bobby in the cut.
07:33It's going to be crazy.
07:34What do you want the people at Lollapalooza to think
07:36after they see this song premiered on the stage?
07:38I mean, this is going to be, like,
07:39really the first time we're playing this,
07:41so there's going to be a lot of energy.
07:42We've played Lollapalooza Chicago once before,
07:45and we're going to do, like, a whole new set.
07:48It's going to be a whole thing.
07:49And we're super excited,
07:50because this is, like, normally in music,
07:52things don't come together so quickly,
07:54and this came together, like,
07:56literally one of the fastest songs we've ever done,
07:58just from, like, the studio getting together
08:00and then being like, okay, this is the next song
08:02we're releasing.
08:03Nice, man.
08:04Well, it's a good song.
08:05I'm not going to lie.
08:06And then what do you feel about hip-hop in general right now,
08:08like, the sounds and everything
08:10that everybody's experimenting with?
08:11I listen to, like, Sexy Driller.
08:12Besides that, I probably listen to a little 21 Savage.
08:16I like different music.
08:17I can't listen to, like, the same sound over and over,
08:20so it's, like, even a lot of luxury.
08:21You get different sounds, you know?
08:23So I like different sounds so I can move.
08:25I don't want to keep doing the same move for 24 hours.
08:28Ha, ha, ha.
08:29Then I want to cha-cha.
08:30Then I want to, you know,
08:31I want to mix it up, you know?
08:33That's how I'm going to go into my life now.
08:34I want to ha-ha, then I want to cha-cha.
08:36You know, you want to mix it up.
08:37That's it, Bobby.
08:38Keep me excited.
08:39Keep me excited, you know what I mean?
08:40That's the ha-ha time.
08:41Yeah, keep me excited.
08:42Gotta get to the cha-cha.
08:43You know what I mean?
08:44Come on, man.
08:45And now that people are stepping into the new Bobby,
08:48what do you want them to learn?
08:49I want them to learn about me, you know?
08:51I want them to learn about me
08:52besides, you know, the 2014, 19-year-old, 20-year-old
08:56that was, you know, about to be 30.
08:58So I want them to see the growth,
09:00the who I really am, you know?
09:02And find the love.
09:03I got a lot of love to give right now, you know?
09:05I've been locked up a long time.
09:06I want to give a lot of love.
09:07You know, I said I don't want to see all the violence and shit.
09:10Everybody can see I've been, you know, since I've been home.
09:13I just been giving love,
09:14so I just want to see love right now.
09:15Hey, man.
09:16We like to spread all the love here at Billboard, too, man.
09:17We're so happy to have you guys,
09:18and I'm excited for this so much.
09:20Of course.