Bobby Shmurda & Loud Luxury On 90s Rap Inspo For “Cool Like That" | How It Went Down | Billboard
Bobby Shmurda & Loud Luxury sit down and share how “Cool Like That” was created, the 90’s rap vibe they were going for and more!
Transcript
00:00What's up everybody, we're Loud Luxury.
00:02This is Bobby Shmurda.
00:03And this is how it went down with our new song,
00:05Cool Like That.
00:15We had some demos lying around,
00:17and one of them in particular really sucked
00:20when we were in the studio,
00:21because we were getting Bobby to freestyle
00:23on a bunch of stuff just to see and vibe it out.
00:26I could just feel one of the demos,
00:28and I was like, this is the one.
00:29We gotta work on this one.
00:31I was like, Bobby, hop on this one.
00:33And then he just immediately,
00:35it came to him on the spot.
00:37I'm not gonna lie to you.
00:38Everything they was playing,
00:39I was jumping around to it.
00:41Everything they said, this the one,
00:43I said, let's go.
00:44But everything they was playing,
00:45I was just jumping around like,
00:46dang, y'all got so much fucking fire in here.
00:48So we got his recordings,
00:50and we literally just took four bars of it
00:52and just looped it over and over again
00:54and turned it into a song.
00:55And then we just told him,
00:56I think your voice was strained by the end of it.
00:58Just shout it louder and louder.
00:59We were trying to do a Mo Bamba thing to it,
01:01where it was just something that
01:02echoed and screamed.
01:03We got it out.
01:04We did about seven takes.
01:05Yeah, I thought you were gonna pass out,
01:07because you were literally screaming it
01:08just to get that energy up.
01:15So I was just speaking what was on my mind.
01:17I was just speaking my heart.
01:18And once they put that beat on,
01:20they started talking to me.
01:21The beat started talking to me.
01:23I just felt cool.
01:24I'm like, I'm cool like that.
01:25And I started dancing.
01:29I'm cool like that.
01:32Our main inspiration for it was
01:34a mix of old-school 90s rap music videos,
01:37like the Mace era of the bright colors,
01:41the silver,
01:42almost looks like you're in a cheese grater,
01:44like that meme.
01:45That mixed with 212 by Azealia Banks,
01:47because that just has such a hype energy to it,
01:50and it's really raw.
01:51So we were trying to channel that,
01:52but do something unique on it
01:53at the same time.
01:54I'm showing up and going down.
01:59I'm cool like that.
02:02The fan reaction has been A1 so far,
02:04because literally,
02:05there have been people hitting me up
02:07after we play the song.
02:08And they're like,
02:09what's that song,
02:10the goose,
02:11the cool like that?
02:12What's the song you were playing?
02:13Where do I find it?
02:14And literally,
02:15everywhere we've played it,
02:16the energy's been insane.
02:17It's one of those ones
02:18where sometimes you play new music
02:20and people get kind of weird
02:21and they don't really know the vibe.
02:22But this one went off immediately.
02:24Like, literally immediately.
02:26Once again, we're Loud Luxury.
02:27This is Bobby Shmurda.
02:28And this is how it went down
02:29with our new song,
02:30Cool Like That.