Get ready with digital creators Rasheena & Chizi for the 30th Birthday Road To ESSENCE Festival experience in NYC sponsored by Target.
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LifestyleTranscript
00:00Hey you!
00:01You're about to be my plus one for the Essence Fest pop-up shop experience.
00:07So get ready with me while I give you the tea on what to pack in your survival kit for
00:10Essence Fest.
00:11First of all, go to Target because she's a one-stop shop.
00:13Girl has everything.
00:14Secondly, my hair needs to look great, so I'm grabbing the Dew Drops because they keep
00:17the frizz away.
00:18Next, I need to make sure my outfit is on pointe shawl so I'm running to the Wild Fables
00:21section at Target because baby, if you know, you know.
00:24And to make sure I stay smelling fresh, I'm throwing my Shade Moisture Even Stone deodorant
00:27in the bag.
00:28I'm always running late, so I need stuff that I can just throw in the bag and I can
00:31get ready on the go.
00:32And that's why these matte lipsticks from Thread are so perfect.
00:35And my scalp be acting up when the sun touches, so I just grab my Donna's Recipe hair oil.
00:39Once all of that is done, I am looking my best, so I am feeling my best, and I can have
00:43a great time.
00:44And for me, a great time means dancing, dancing, and more dancing.
00:47So let's get into this pop-up experience plus one.
00:49There was a great DJ, multiple photo booths, a bar, premium giveaways, a gallery room,
00:55and can I talk about the outfits?
00:56The outfits were given.
00:57The people were given.
00:58We had to turn up with the electric slide one time, and it was so fun, so just imagine
01:02Essence Fest.
01:03The only question left is, what's going to be your survival kit?
01:06Get ready with me for the Essence Road to Festival pop-up experience, and let's talk
01:10how to prepare for the 30th anniversary of Essence Fest in NOLA this July.
01:14The heat in NOLA is not something to play with, so you definitely want to have your
01:17sunscreen on deck, your favorite hair and beauty products to keep your hair and skin
01:21at bay.
01:22Once I got to the Essence Road to Festival pop-up experience, there were tons of amazing
01:26must-have products that you'll need, and the experience was just so exciting, reminding
01:31me that summer is almost here.
01:32Now we can't forget the outfits.
01:34For all my Target girlies, I'm wearing Universal Thread from Target, of course.
01:37I also got to meet some of my supporters.
01:39It was such a great time at the pop-up.
01:41Make sure you guys get ready for Essence Fest 30th birthday celebration, which has already
01:45begun.