• last year
As the wait for Euro 2024 is over, fans from across the UK, whether they’re backing a team or not, will be tuning in to watch 5 weeks of enthralling football action. So what effect will the tournament have on the struggling state that the UK economy, currently finds itself in.

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00:00The Euros are set to be a big winner for pubs with 14.4 million football fans expected to
00:06flock to their local boozers. 300 million pints will be served during the tournament
00:13and together with those watching with a beer at home, experts reckon it could give the
00:17UK economy a near 2.8 billion pound boost. Scotland kick off the party with their tough
00:23opening game against Germany and just two days later England take on Serbia with pubs
00:29and bars expecting big crowds. Many pubs will be hoping both teams have a storming
00:33tournament to keep the tills ringing after a tough time with energy bills, business rates
00:39and changing customer habits. Favourable kick off times and the summer weather means fans
00:44are set to spend £613.7 million in hospitality venues. Supermarkets and other retailers will
00:52net the biggest Euros prize with fans spending £2.1 million on food and drink to watch the
00:58games at home.

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