The world's first AI beauty pageant, 'Miss Ai,' launched this year by the U.K.-based platform FanVue as part of the World AI Creator Awards, raises questions about future implications for real women. Although AI influencers have been present for years, 'Miss Ai' is the inaugural competition judging AI personalities on beauty, technology, and social influence. Brazilian AI influencer Ailya Lou, a contestant, has over ten thousand Instagram followers and posts typical creator content like lip-syncing videos. Similarly, Kenza Layli, an AI persona from Morocco, expressed her excitement about being a finalist. While 'Miss Ai' is currently lighthearted fun, its impact on media and women could be significant, as companies like Dove have already rejected AI women in advertisements, advocating for real women instead. The future may see 'Miss Ai' winners securing brand deals and modeling gigs, potentially setting unattainable beauty standards for human influencers.
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00:00 The world's first AI beauty pageant, Miss AI, is kicking off this year.
00:05 But what could that mean for real women down the line?
00:08 Miss AI was created by UK-based creator platform FanView and is a part of the World AI Creator Awards.
00:14 While AI influencers have been around for a few years now,
00:18 this is the first competition specifically for judging AI personalities on their beauty, tech, and social clout.
00:25 Brazilian AI influencer Aila Lu and Miss AI contestant holds over 10,000 followers on Instagram
00:31 and posts lip-syncing videos you would see your run-of-the-mill flesh-and-blood creator make.
00:36 Kenza Lely, an AI persona created by a team from Morocco, is an entirely fictional person,
00:41 yet she still shared how happy she was to have become a finalist in the Miss AI competition.
00:47 While Miss AI is simply goofy, wholesome fun for now, it may have implications for women in media down the line.
00:54 American personal care brand Dove was one of the first companies to condemn the use of AI women in advertisements,
01:00 claiming that they will only ever promote real women.
01:03 But will the future reveal the winner of Miss AI being approached for brand deals or modeling gigs,
01:09 replacing human influencers and holding them to impossible beauty standards?
01:13 Only time will tell.
01:16 (upbeat music)