• 7 months ago
Michel Shulman, CEO of Suna AI, demonstrates how Suna AI can make music based on ones preferences at Imagination In Action’s ‘Forging the Future of Business with AI’ Summit.

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Category

🤖
Tech
Transcript
00:00 >> Great to be here. My name is Mikey. I love music. I love technology. It's probably why
00:06 I'm here. I don't have a ton of time, but I thought I would just grab our homepage and
00:13 refresh it and listen to a song that was made today by someone who is not necessarily used
00:17 to making music but who has found this passion very recently. I don't know who this Oliver
00:22 McMahon person is, but it's gotten 150,000 plays. I have not played this yet. Live demos
00:28 never go well, but we're going to try it together.
00:30 >> Oh, my love.
00:32 >> Go get her. Go.
00:34 >> My friend, you know.
00:36 >> This is a song made by someone who does not make music, who has tastes, who loves
00:44 it, who finds it as an outlet, who loves sharing it with people, who loves the process of making
00:49 it. This is something that can bring joy to people who are not used to being creators.
00:54 I can tell you I am a decidedly mediocre musician, and this is a really addicting type of a thing.
01:01 And so I think people talk a lot about AI being an enabler of creativity. I think music
01:08 is really, really special. If you walk down the street and you stop some random person,
01:14 they probably can't make music, but I promise you they have very specific tastes in music.
01:18 And this is not true for other things like text. If you stop a random person, they probably
01:23 can write and they probably don't have well-developed tastes in literature. And so music is this
01:28 really resonant thing that I think is inside all of us. And so this is the coolest part
01:33 of my job, and I have a really cool job, is making music with people. So I will ask people
01:37 to shout out styles of music that you like, and we will make a song together with I don't
01:41 know how many people are here, 200. Somebody shout something out.
01:44 >> Jazz.
01:46 >> Okay. Jazz. Reggae.
01:49 >> Beatles.
01:51 >> I can't. EDM. Okay. A jazz, reggae, EDM pop song about imagination.
01:58 >> Bossa nova.
02:00 >> Yeah, why not? Bossa nova. Events. And I don't think this is a genre you're going
02:10 to find on Spotify, jazz, reggae, EDM, pop, bossa nova, but this is something that exists
02:16 in all of our heads and there's some manifestation of all of this stuff together and we can kind
02:21 of discover it together as a group. I think music is like the most socially resonant form
02:27 of art. When you listen to a piece of music with someone, you listen to it simultaneously
02:31 with them. That is not the case if you look at a piece of visual art. And so let's listen.
02:37 [ Music ]
03:03 >> I can't actually hear it. Hopefully somebody hears it. Let's try that last one with bossa.
03:10 Maybe this is too many generations.
03:13 [ Music ]
03:30 >> Very quickly what we realize is people get drawn into this. They'll start to want
03:34 to change the lyrics. They'll start to want to change the style. They'll start to want
03:37 to bring this to someone and do it with a friend. And it is something that spreads an
03:42 immense amount of joy. I don't pretend to be curing cancer, but this is something that
03:50 just makes everybody smile and that makes it such a cool part of my job. I have a minute
03:54 and a half left and I thought I would just end on something very personal. This is a
03:59 song made by some creator that I've never met. It is a German lead. It's not a particular
04:05 style of music that I like. It is in Estonian, not a language that I speak. And I can't
04:11 exactly describe why this is so resonant with me, but it is. And I think of all the plays
04:16 that this piece of music has gotten, I'm probably 90% of them because I listen to this piece
04:20 a lot. And I just thought I would play it for everybody here to realize that it is really
04:25 uninspired to take this new technology and jam it into the old thing, which is to say
04:29 just make AI-powered streaming music services. But if we can build a tool to let me expand
04:34 my own tastes, to expand how I interact with music, to find things that I never would have
04:39 even really thought about before, it really is kind of expanding what everybody can do
04:44 with music. And so in the last 30 seconds, I'll play it. It's not like a banger by any
04:48 means, but it's amazing in my opinion.
04:51 [Music]
04:58 [Singing in Estonian]
05:03 [Music]
05:31 I will spare you all the details. This is a very long piece of music. It's something
05:34 that I listen to a ton. And I would encourage you, it doesn't even have to be on our tool.
05:38 You can go see it at snoodog.com. But just making music a bigger part of your everyday,
05:43 I promise you will bring you joy and make you smile. So thank you.
05:46 [Applause]
05:51 [Music]

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