Watch Suno AI's CEO Make AI Music Live On Stage

Forbes

Michel Shulman, CEO of Suna AI, demonstrates how Suna AI can make music based on ones preferences at  Imagination In Action’s ‘Forging the Future of Business with AI’ Summit.  Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1  Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:  https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript  Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes:  http://forbes.com  Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

Transcript

00:00 >> Great to be here. My name is Mikey. I love music. I love technology. It's probably why

00:06 I'm here. I don't have a ton of time, but I thought I would just grab our homepage and

00:13 refresh it and listen to a song that was made today by someone who is not necessarily used

00:17 to making music but who has found this passion very recently. I don't know who this Oliver

00:22 McMahon person is, but it's gotten 150,000 plays. I have not played this yet. Live demos

00:28 never go well, but we're going to try it together.

00:30 >> Oh, my love.

00:32 >> Go get her. Go.

00:34 >> My friend, you know.

00:36 >> This is a song made by someone who does not make music, who has tastes, who loves

00:44 it, who finds it as an outlet, who loves sharing it with people, who loves the process of making

00:49 it. This is something that can bring joy to people who are not used to being creators.

00:54 I can tell you I am a decidedly mediocre musician, and this is a really addicting type of a thing.

01:01 And so I think people talk a lot about AI being an enabler of creativity. I think music

01:08 is really, really special. If you walk down the street and you stop some random person,

01:14 they probably can't make music, but I promise you they have very specific tastes in music.

01:18 And this is not true for other things like text. If you stop a random person, they probably

01:23 can write and they probably don't have well-developed tastes in literature. And so music is this

01:28 really resonant thing that I think is inside all of us. And so this is the coolest part

01:33 of my job, and I have a really cool job, is making music with people. So I will ask people

01:37 to shout out styles of music that you like, and we will make a song together with I don't

01:41 know how many people are here, 200. Somebody shout something out.

01:44 >> Jazz.

01:46 >> Okay. Jazz. Reggae.

01:49 >> Beatles.

01:51 >> I can't. EDM. Okay. A jazz, reggae, EDM pop song about imagination.

01:58 >> Bossa nova.

02:00 >> Yeah, why not? Bossa nova. Events. And I don't think this is a genre you're going

02:10 to find on Spotify, jazz, reggae, EDM, pop, bossa nova, but this is something that exists

02:16 in all of our heads and there's some manifestation of all of this stuff together and we can kind

02:21 of discover it together as a group. I think music is like the most socially resonant form

02:27 of art. When you listen to a piece of music with someone, you listen to it simultaneously

02:31 with them. That is not the case if you look at a piece of visual art. And so let's listen.

02:37 [ Music ]

03:03 >> I can't actually hear it. Hopefully somebody hears it. Let's try that last one with bossa.

03:10 Maybe this is too many generations.

03:13 [ Music ]

03:30 >> Very quickly what we realize is people get drawn into this. They'll start to want

03:34 to change the lyrics. They'll start to want to change the style. They'll start to want

03:37 to bring this to someone and do it with a friend. And it is something that spreads an

03:42 immense amount of joy. I don't pretend to be curing cancer, but this is something that

03:50 just makes everybody smile and that makes it such a cool part of my job. I have a minute

03:54 and a half left and I thought I would just end on something very personal. This is a

03:59 song made by some creator that I've never met. It is a German lead. It's not a particular

04:05 style of music that I like. It is in Estonian, not a language that I speak. And I can't

04:11 exactly describe why this is so resonant with me, but it is. And I think of all the plays

04:16 that this piece of music has gotten, I'm probably 90% of them because I listen to this piece

04:20 a lot. And I just thought I would play it for everybody here to realize that it is really

04:25 uninspired to take this new technology and jam it into the old thing, which is to say

04:29 just make AI-powered streaming music services. But if we can build a tool to let me expand

04:34 my own tastes, to expand how I interact with music, to find things that I never would have

04:39 even really thought about before, it really is kind of expanding what everybody can do

04:44 with music. And so in the last 30 seconds, I'll play it. It's not like a banger by any

04:48 means, but it's amazing in my opinion.

04:51 [Music]

04:58 [Singing in Estonian]

05:03 [Music]

05:31 I will spare you all the details. This is a very long piece of music. It's something

05:34 that I listen to a ton. And I would encourage you, it doesn't even have to be on our tool.

05:38 You can go see it at snoodog.com. But just making music a bigger part of your everyday,

05:43 I promise you will bring you joy and make you smile. So thank you.

05:46 [Applause]

05:51 [Music]

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