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00:00Hi, my name is Alex Padilla, Style Director at Woman's Wedeli, and believe it or not,
00:09we're at the Marylebone train station in London, and this lovely space is the Bicester VIP
00:15Lounge.
00:16We're waiting for the train to go to the Bicester Village to do some shopping, and I'm telling
00:20you I cannot wait to go.
00:22I've never been there, so come with me.
00:34Thank you, sir.
00:35Welcome.
00:36Hey.
00:37Hi, how are you?
00:38I'm Tori, I'm the Private Client Director here.
00:45So nice to meet you.
00:46Welcome.
00:47So excited to be here, and look at this, super chic, I love it.
00:52It's our absolute pleasure, delighted to have you here.
00:54We are a luxury shopping destination, but for us it is so much more about shopping.
01:00It's all about the experience, it's all about the best day out.
01:03So we are literally just under an hour outside London.
01:06There are nine other villages in Europe similarly outside the main city centers, and then we
01:14have two villages in China as well.
01:18And in Bicester Village itself, we have 150 of the global luxury and lifestyle brands.
01:24You come out, and then you come here, and the moment you get to the train station, you
01:28have someone greeting you, you have a car that takes you here, and then when you get
01:33here, it's what you say, you understand this is not only about shopping, this is about
01:37a day adventure to me, in which I'm going to have different type of culture, fashion,
01:42and food, and also people watching.
01:44I personally love that.
01:46Talk to me how does this work in terms of an extension of your hospitality?
01:50There's a beautiful, personalized experience.
01:53You've got fabulous brands, you've got people asking if you're okay, looking after you throughout
01:58the journey of your shopping.
02:00So all of that combined, it's great to hear that you think that that feels like a real
02:04adventure because that's what we want to deliver.
02:06I'll talk to you all day, but I'm dying to go shopping.
02:10So should we get a Jill Sander, this is like my favorite.
02:16I love Jill Sander.
02:18Talk to me about the curation of product when it comes to the whole product mix.
02:24How do you ensure that you're engaging your client?
02:29So I think Jill Sander is a perfect example because it's really fashion, it really has
02:35a very specific consumer.
02:37For us, how we're building the brands in the village, it's about having the iconic luxury
02:40houses, it's about having those really cool emerging brands, it's about having the beautiful
02:46sort of more English, quirky English brands, but also having beautiful, really fashion-forward
02:54brands like Jill Sander.
02:56And we just love that.
02:57We have a very, very specific consumer who just loves coming here.
03:02And perhaps we sometimes have clients who say they're buying Jill Sander full price,
03:09but they've gotten something or they really wanted something from the season before.
03:14And so that way they're able to come here and get that full experience because they
03:19love Jill Sander through and through.
03:27It's a perfect example of the different curation of brands that we've got at Vista.
03:32Just being in Jill Sander, different audience, really, really beautiful.
03:36And you could feel like you were in the world of Jill Sander.
03:38Totally.
03:39Now come to Vivienne Westwood, great for a different audience, feels totally different.
03:43And I think that part of the discovery that we've got here is really, really important.
03:47Well, you're absolutely right.
03:48This Jill Sander view of Westwood at the opposite ends of the spectrum of fashion, yet they
03:53coexist perfectly.
03:55You have different people liking different things.
03:57I mean, not everybody is like you and I, that we love fashion as a whole, but I think that
04:02this is a great shopping opportunity for someone who doesn't even know Vivienne Westwood,
04:06for example.
04:07Completely.
04:08So a sense of discovery is right here.
04:09And I love what you said to me before about bringing British heritage brands to the different
04:16audience.
04:17And this is a good example.
04:18We will always want to support the British brands.
04:21That goes without saying.
04:22And that is something that we feel very important, feel very strongly about, both from well-established
04:28brands like Vivienne Westwood, but also to those new up-and-coming designers as well.
04:32And that's very, very important that we really support the British fashion industry on that
04:36side as well.
04:42Oh my God, I could shop all day, but I'm dying to have food.
04:46I'm dying to see this restaurant.
04:47Let's go.
04:48Let's go.
04:50It's so interesting, Tori, to be here at Ciccone's, because I've been to Ciccone's in New York,
05:01I've been to Ciccone's in London, I'm very familiar, but now, boom, here too.
05:07Food is, you know, it feeds the soul, it feeds the heart, and we know our guests love it.
05:13And also, it's another reason why they love spending time here.
05:16We really want to try and deliver something for the guests here that they don't get elsewhere.
05:22So although I know you've mentioned Ciccone's when you were in London, but actually there's
05:24lots of people who don't have access to Ciccone's, so by having it here, it's great.
05:29We also have a plethora of different cuisines.
05:32So whether that is Chantry, our amazing Asian restaurant just a little bit further down,
05:38we have many different cuisines here, but also about trying to find the sort of iconic
05:43hotspots from London.
05:46Marie, thank you so much for having me, I had the best day.
05:50Oh, I'm so glad you have.
05:52Our home is your home, you are welcome here anytime.
05:54And actually I hear you may be in La Vallée soon.
05:57I know, for Parc des, I can't wait.
05:59Thank you so much.
06:00Thank you so much.
06:01See you soon.
06:02Take care, bye.
06:03Bye.