Consumer group Which? and debt support charity StepChange have said 'spending challenges' issued by the retailers can seem like a good deal, but encourage unnecessary spending.
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00:00 If you're a user of supermarket loyalty schemes like Tesco's Clubcard, Sainsbury's Nexapoints
00:05 and the like, you're being warned to spend wisely. Consumer group Witch and debt support
00:10 charity Stepchange have said spending challenges issued by the retailers can seem like a good
00:15 idea but encourage unnecessary spending. Four of the UK's biggest supermarket giants now
00:20 offer those who are members of their loyalty schemes extra discounts and points if they
00:24 reach certain spending goals. The deals, which can be found at Tesco, Sainsbury's, Asda
00:29 and Morrisons, come at a time customers strive to make even more savings as food price growth
00:34 is now only starting to slow to normal rates. A spokesperson from Stepchange said there's
00:39 a risk that if spending is incentivised, people may end up spending more than they'd initially
00:43 planned or can afford. Customers are shopping around more, increasing competition, meaning
00:48 supermarkets are trying to keep up. In fact, a study found 64% of consumers consider themselves
00:54 loyal to certain retailers or brands. A year earlier, the share stood at 73%. Which brands
01:00 have you swapped for the cheaper version and which brands will always be superior to the