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00:00 The attention of individuals to digital platforms has shifted from satellite channels to TV ads.
00:07 How did TV ads lose their importance over the years?
00:12 The expectations of advertising will reach 47 billion dollars in 2025.
00:29 TV ads will be reduced to 44 billion dollars by the year 2020.
00:35 But in 2020, when the coronavirus pandemic started,
00:38 and the laws forced people to stay at home,
00:41 they also started to move to digital platforms.
00:44 The demand for these ads increased by 60%,
00:48 while TV ads were reduced by 13% that year.
00:53 But what do the expectations point to until 2028?
00:57 The expectations point to a gap between digital and TV ads
01:01 of 2 billion dollars in the United States by 2028.
01:08 In 2023, amid the rise in inflation,
01:11 the size of the demand for online platforms decreased due to the rise in inflation.
01:18 But amid the slow growth of inflation,
01:20 and in the first quarter, the size of our demand for these ads increased,
01:24 and companies started to launch ads-supported banks.
01:29 Netflix's share of these banks, out of the total number of participants,
01:35 is about 10%, while Amazon Prime's share is more, about 90%.
01:41 So this is how TV ads started to lose their importance over the years.