Nozza (Generali): 'Aziende possono fare molto per la natalità'
(Adnkronos) - “Bisogna lavorare su cultura, comportamenti, iniziative concrete e politiche che la supportino”. Così Anna Nozza, chief hr & organization officer di Generali Italia, alla IV edizione degli Stati Generali della natalità, organizzati a Roma da Fondazione Natalità.
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NewsTranscript
00:00 What can companies do to support the company?
00:04 Companies can do a lot by working on culture,
00:07 on behaviors and on concrete initiatives and policies
00:11 that support the joint reality in the company.
00:15 As Generalitalia, we feel a lot of this responsibility
00:19 and there are many initiatives that we have put in place in this direction.
00:23 One of them is our work model, the Red Working,
00:27 which combines a flexible work model
00:30 together with a strong focus on issues such as inclusion
00:34 and the 360-degree well-being of our employees,
00:37 so physical well-being, psychological well-being and social well-being.
00:42 All this is integrated by an offer of many welfare services
00:47 that go in the direction of supporting the needs of our employees.
00:53 The demographic challenge is one of the main challenges that our country is facing.
00:59 The data and projections of the ISTA are very clear from this point of view.
01:04 In 20 years, the number of people over 65 will grow by 5 million
01:10 and, in the same way, there will be 5 million less people in the working age.
01:16 Therefore, it is essential that companies and institutions work together
01:21 to prepare our country to face this challenge as best as possible.
01:26 As Generalitalia, we do this by working on two fronts.
01:30 We work to continue to develop new products
01:35 that meet the needs of our customers,
01:39 integrating and supporting public welfare,
01:42 and, on the other hand, we work to put the well-being of our people at the center
01:47 by introducing new services and flexible working methods
01:53 that allow our employees to combine their personal life with their work life.