Category
🗞
NewsTranscript
00:00The exhibition is a very important opportunity to meet travel partners and search for opportunities to develop the business in all its fields.
00:12Today, thank God, during the second day of our presence, we have about seven memorandums of understanding.
00:18We signed a part of it yesterday and we will sign a part of it today, God willing, and during the days of the exhibition.
00:25Perhaps one of the most important and prominent of these memorandums of understanding is the memorandum of understanding with Saudi Airlines,
00:32the memorandum of understanding with Riyadh Airlines, as well as the memorandum of understanding with Wego.
00:39All of these memorandums of understanding will serve the travel market and will serve the visitors who will be particularly interested in coming back.
00:48Therefore, it contributes to the strategy of Al-Ula Governorate in the coming years.
00:53What are the main objectives of this strategy and what has been achieved in reality during the first four months of the year, Mr. Rami?
01:00Of course, the strategy of Al-Ula in terms of tourism.
01:03Tourism is a very strong economic engine in the touristic direction and in the city of Al-Ula.
01:10Of course, we set numbers as close as possible to reality, thank God.
01:17We witnessed the achievement of these numbers during the past years and we also surpassed them.
01:23For example, in 2023, we targeted 250,000 visitors.
01:30Of course, the number of visitors exceeded this number by about 6%, so we reached 263,000 visitors.
01:39In 2024, we will target 292,000 visitors.
01:44We hope that by the end of the first quarter of 2024, we will achieve this number.
01:51To achieve this number, it will require the development and improvement of the infrastructure necessary for the sectors.
01:56What are the objectives of the projects that we are currently working on and what is the cost of these numbers?
02:01Of course, we started developing in Al-Ula in 2018.
02:09One of the basic needs of the visitor is the hotel price or the hospitality assets.
02:16In terms of the hotel, we have reached more than 700 rooms during the past five years, thank God.
02:22Of course, we also have upcoming hotel rooms.
02:26Today, we have a hotel in Dar Al-Tantoura, one of the hotels suitable for staying in the old city of Al-Ula.
02:36Next year, we will also have more business hotels.
02:45By 2030, we will have more than 5,000 hotel rooms.
02:51To achieve this number, it also requires participation with the private sector.
02:56Are there any agreements or companies that we can witness in the coming period?
03:00What are the opportunities currently available for the private sector to enter?
03:04Of course, the private sector is welcome in Al-Ula to look at the existing business opportunities,
03:11not only in terms of hospitality and hotels, but in all areas of life.
03:18One of the most prominent programs that Al-Ula has done is that we have established a support program
03:26for small and medium-sized enterprises and business leaders.
03:30We started this program a year and a half ago, thank God,
03:34and one of the results of some of the businesses that exist today in Al-Ula
03:40is from either the local community or the Saudi community.
03:44Anyone who has the desire or the opportunity to come and invest in Al-Ula is welcome.
03:49Are there any incentives that will be presented in the coming period in addition to what is currently being presented?
03:53Of course, the incentives are simply facilities provided by the organization,
03:59whether it is facilities in the sites, facilities in procedures, and so on.
04:06Thank God, more than one business leader came and they have a business today.