The Paris Agreement says net zero emissions by 2050--but how are corporations erasing their carbon footprint in the next 25 years? Enter Greenly. The Paris-based startup offers technology that can help businesses discover where they're emitting carbon--dissecting everything from their supply chains to their marketing tactics--and then offers each client a "climate expert" to implement the action items its software generates based on the results. "We're like dietitians but for climate," says Arnaud Delubac, the 28-year-old cofounder of Greenly. "We begin with the reality and then define a roadmap." Investors see the value in targeting corporations: Energy Impact, Fidelity and others have poured $75 million into the five-year-old startup and revenue hit some $10 million in 2023, with projections to double that this year, Delubac says. A small company could work with Greenly for roughly $3,000 per year, and while Delubac declined to comment on the price larger corporations pay, he cites brands like LVMH and L'Oréal among his nearly 2,000 clients. And it's not just the Europeans Greenly is going after--TripAdvisor is amongst its clients in the U.S, where it plans to continue to expand. Delubac says his startup could help reduce 1 billion tons of carbon by 2030.
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LifestyleTranscript
00:00 Arnaud, thank you so much for being here with me.
00:02 Thank you very much for the invitation.
00:04 Of course, so why don't you take me back and tell me why you founded this company.
00:09 So four years ago, I created a mobile application to help individuals to measure their carbon footprints.
00:17 So I was with my two associates, and for us it was very important to create a simple way to measure and to bring the measures for everyone.
00:29 And so, for example, you could synchronize your bank accounts directly to your mobile application.
00:36 And at the end, we are able to bring the information of CO2 emissions.
00:41 So I can know the impact of my t-shirt, of my meal at McDonald's, for example, lots of things.
00:51 And at the end, you are able to control your individual impact.
00:56 Secondly, we decided to integrate this information directly to bank, to the banks.
01:02 So you can follow all your budgets and you can also know your carbon emissions.
01:09 So we did it with 20 banks worldwide.
01:13 And at the end, we can add information and we can elevate the consciousness for like 20 million persons around the world about the personal impact.
01:28 And so it was for us, it was very important to let people know how they can improve their personal and individual impact.
01:41 Today, we have like 2000 customers worldwide and we would like to become the upspot of the carbon assessment.
01:49 So tomorrow we would like to support like 100,000 companies and we would like to maximize the total amounts of CO2 emissions under management.
01:59 Because if we have a large amount of CO2 emissions under management, it's very easy for us to reduce it.
02:06 And so that's why we have dedicated climate experts who can help companies to find a good trajectory and define some action plans to help the company reduce their emissions.
02:22 So tell me about who some of these companies that use your platform are.
02:26 What is very interesting is that we are able to help all the companies worldwide.
02:33 It's not a question of size. It's not a question of industry. We can help everyone.
02:38 So we have lots of fashion companies. We have transport companies. We have food companies.
02:47 We have all the companies we are able to support everyone because we track the CO2 emissions. All the activities emit emissions.
03:03 And so at the end, you have the photography of your emissions. You have the final results.
03:09 And with the results, you can bring some actions. That's why we have dedicated climate experts per vertical and say, OK, we know the reality of your industry.
03:22 We know everything. For fashion companies, we realize lifecycle analysis.
03:27 We would like to change the transportation for your shoes, for your T-shirts or something like that.
03:36 And so we would like to be very deep on support and let the company activate and take action with our recommendations.
03:52 Tell me, I want to talk about fundraising and venture capital now. How much have you raised and what has that allowed you to do?
04:01 So for Greenly, we raised 52 million dollars to help more companies and support more companies worldwide.
04:12 So we would like to recruit more climate experts to support all new companies.
04:21 We will support sales team around the world because we would like to open new offices in Europe and maybe somewhere else after.
04:33 And we would like to become the climate, the global climate leader and the leader in our industry.
04:41 So for that, we just have to invest on the product because the product is the reactor hurts.
04:51 And so and so today we we we would like to invest in the navigation of the platform because we would like to create a very good user experience,
05:03 a very simple path to elevate our level about climate actions.
05:09 What do you think is the biggest challenge you and your company have faced so far?
05:14 I think the biggest challenge for us was the last fundraising because today it's very complicated with the economical conjuncture.
05:26 It's very complicated to raise money and we have to become profitable.
05:33 At the beginning, it was only about growth. And so today we have to change our plan and to think about profitability.
05:41 And so we have to reduce our cost. We have to think about our developments, the way to to become global.
05:50 But we can do it like in France and in Europe. So we have to think about the best system to to attract more and more companies.
06:01 What would it take for you to sell your company? And is that your goal?
06:06 I think it's not our goal today to sell the company. We just we are very ambitious, ambitious.
06:13 We would like to become like Microsoft or something like that or Upspot.
06:20 We would like to attract today we have two thousand companies, but we would like ten thousand and one hundred thousand companies because it's it's a global fight.
06:30 And if we would like to increase and if we would like to improve our impact, we have to think big.
06:39 And so at the end, I think we will work during maybe three years, five years, 10 years, maybe.
06:46 I don't know. But we just would like to create something big.
06:52 And of course, if we have proposition one day, we will think about it. But today we have lots of energy to give.
07:02 We would like to do our best to to achieve more things.
07:07 And so we give our full energy to to find solutions about the product, about support, about the sales and so on.
07:18 And we would like to continue and and support more companies on it.
07:23 What advice would you give to young entrepreneurs who want to be where you are at today?
07:29 The priority is to to to think big. We saw that we have we have lots of competitors today.
07:40 We have like 15 competitors. So and the difference between our trajectory and the trajectory of our competitors is the ambition.
07:51 Because we saw the project represented a project to investors.
07:56 We presented a project for lots of people.
07:59 And at the end, they chose Greenlee because we talk about how ambitious and we say that we would like to to do more, to achieve more things, to help more companies.
08:14 And so we never as I said before, we are never satisfied about the results.
08:20 So I think there's a big difference if you are ambitious and you don't have to define a final result.
08:29 You just have to think about the next step. And it's very important to to go fast because of course you can take your thing and say, OK, I would like to improve it.
08:42 I would like to take the best picture for this thing. I would like to have the perfect products to launch a new service or something like that.
08:52 But that is very important is to go fast and say, OK, I have a first version.
08:57 It's not perfect, but I I would like to test it with customers, with the first customer, with a second one to take some feedbacks about it and just to improve your product and improve your solution.
09:10 And I think lots of time we would like something perfect because we are we search the perfection because your startup is like your baby.
09:19 You just would like something very great, very beautiful and so on.
09:23 But you just have to to test it because and test it fast, because if not, you can lose your time on something that will don't interest someone.
09:36 And so that's why, OK, I think it's a good thing.
09:41 I'm going to test it. I'm going to give it to our customer.
09:45 And at the end, I take feedbacks. And if it's a cool, I can continue on it.
09:50 But it's not I can change my plan and do something different.
09:54 And so that's why it's very important to to to to try things, but trying to try it fast.
10:01 I know one more for you. What is the impact you want to have on the world?
10:06 I think it's an obligation to choose to stay and to think big about this topic.
10:12 It's not possible to just say, OK, we would like to have a footprint and talk for a country.
10:21 So we we would like to open like thousand offices around the world.
10:29 We would like to create a global nation of four for green leaders.
10:36 Our first step is to remove one billion tons of CO2 of the atmosphere.
10:43 And today we have 40 millions under management. And it's very important to to to to tackle this topic.
10:52 We've all the companies around the world. So to continue to attract and to educate.
10:59 And that's why we create lots of things to elevate the consciousness.
11:04 And so we write lots of blog articles. We create lots of data stories to talk about different things,
11:14 like the impact of the worldwide of the of the World Cup in Qatar, about the impact of the impact of of Barbies.
11:27 So, for example, if you go to a website and you would like to buy something, you have the impact, you have the price.
11:33 But we would like to add also the CO2 emission about the product or about the service.
11:39 And so it's very important to do it. And at the end, if we bring the information, people can do the good choice and say, OK,
11:48 I would like to reduce my personal impact. And so I have a good way to do it because I have the information.
11:54 And if I have the information, I can take a good decision.
11:57 And so that's why we just have to continue our fight and to to bring the impact and the measure everywhere.
12:07 So on websites, on on product and services, on everywhere.
12:12 So we have to to to to take all the shareholders and to to let them know what is the impact,
12:22 what is the impact questions and how we can resolve the problem together.
12:27 Excellent. Well, I wish you the very best of luck doing that.
12:30 I know. Thank you so much for chatting with me. Thank you very much for the invitation.
12:34 Nice.
12:35 Thank you.
12:36 Thank you.
12:37 Thank you.
12:38 Thank you.
12:39 Thank you.
12:40 [BLANK_AUDIO]