小米“半路出家”亏本卖车 电动车市场“内卷”掀腥风血雨？
▌热点短视频 ▌中国小米造车首炮“小米SU7”电动车今天交车，他会给中国乃至全球电动车行业，带来怎样的冲击？
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#小米 #电动车 #SU7 #雷军
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NewsTranscript
00:00 The electric car launched by Xiaomi, the Chinese mobile phone giant, has begun to be handed over today.
00:04 The founder of Xiaomi Group, the chairman and CEO Lei Jun, personally appeared at the ceremony.
00:09 He took pictures and opened the door himself.
00:12 He did a lot of work and handed over the first batch of buyers.
00:15 As the first gun in Xiaomi's automotive industry,
00:17 it is said to be a comparison of Porsche, Taycan and Tesla Model S,
00:20 but the price is a lot lower.
00:22 It ignites the enthusiasm of the people for electric cars.
00:25 I don't know if you are one of them.
00:28 Lei Jun said that he hoped that Xiaomi cars would become the fifth-largest car manufacturer in the world
00:32 after 15 to 20 years of effort.
00:35 Can Xiaomi, which is halfway out of the house, stir the market of electric cars?
00:40 The gap between these two cars and Porsche is quite far.
00:42 I told them it doesn't matter.
00:44 We won from the beginning.
00:46 It's a little more than Porsche in five or ten years.
00:48 To surpass Porsche
00:50 More than ten years ago, Xiaomi, which started with mobile phones and then set up a smart home appliance market,
00:55 has now been around for three years.
00:59 Xiaomi's electric car was officially released on March 28.
01:02 It is reported that on the first weekend after the release,
01:04 many people lined up to see the car and try it.
01:09 Some stores have been open from midnight to morning to meet the long line.
01:13 Lei Jun also revealed at the first batch of cars today.
01:16 The number of orders for this series of electric cars can be set within seven days has exceeded 100,000.
01:21 The unspecified number of orders has exceeded 40,000.
01:26 Of course, today's video is not about these numbers.
01:28 Is there a suspicion that marketing has crossed the water?
01:30 It is focused on the impact and impact of Xiaomi's car manufacturing industry on the market.
01:35 Japanese media "Journal of the Day"
01:37 A recent report is named "Xiaomi Car Like iPhone"
01:41 and brings pride to Xiaomi.
01:43 The report mentioned that the head researcher of the Japanese Institute of Technology,
01:46 Mr. Shunwei Sansilang,
01:47 was impressed by Xiaomi's first electric car release.
01:51 He said it was like the first generation of iPhone.
01:55 He said that Apple gave up the idea of Apple Car,
01:58 but Xiaomi replaced the object he had imitated.
02:01 Apple has created an ecosystem that combines smartphones and electric cars.
02:06 He said that Xiaomi's electric car has the most advanced technology and performance,
02:10 such as motor, battery, and automatic driving,
02:12 but the price is very low.
02:13 From a competitive point of view,
02:15 it is simply unbeatable.
02:17 He said Xiaomi may be the biggest threat.
02:20 The report described
02:22 that compared with traditional car companies,
02:24 Xiaomi is an outsider.
02:26 They see electric cars as smart phones with four wheels.
02:30 Then big data and artificial intelligence are the core technology of electric cars.
02:34 And they also pointed out
02:36 that unlike other Chinese car companies such as BYD,
02:38 which focuses on the mid-low-end market,
02:40 the new product on the market is a high-end sports car.
02:43 German Porsche, American Tesla, etc.
02:45 High-end car brands will face a face-to-face challenge.
02:48 The report also pointed out that at the recent Ritz-Galaxy International Motor Show,
02:52 German car manufacturers were unable to produce any electric cars,
02:55 but Chinese car manufacturers are everywhere.
02:58 German scientist and analyst of the consulting company Bimawei,
03:01 Die Peng Seifen, warned that
03:02 the current situation of the German car industry is quite bad.
03:06 German suppliers do not have an advantage
03:09 in the field of manufacturing electric cars,
03:11 raw materials supply, or battery manufacturing.
03:12 Now Xiaomi is heading to China's fast-growing
03:15 but also very competitive electric car market.
03:18 Its performance is leading in part and the price is low.
03:21 According to a report by American Journal,
03:22 the commercial model of Xiaomi's losing-cost selling car is not sustainable.
03:26 I'm afraid it will exacerbate the red sea effect of Chinese electric car internal circulation
03:29 and the rapid development.
03:30 The report mentioned that Xiaomi has been planning to lose its selling price for five years.
03:34 Therefore, the low-price strategy of Xiaomi's electric car series
03:37 will indeed bring great pressure to the Chinese electric car market,
03:40 especially I'm afraid it will further exacerbate the so-called red sea effect.
03:44 Lei Jun said at the delivery ceremony that
03:45 Xiaomi cars are officially on the market,
03:47 which means that the real transformation of smart cars is officially beginning.
03:51 And China will be born as a great company like Tesla.
03:54 But who will be the Tesla in China?
03:57 What do you think?
03:58 For the new car launched by Xiaomi,
03:59 and the electric car from China that is about to land in Malaysia,
04:02 will you be interested in buying it?
04:04 Welcome to leave a message below.
04:06 If you like this video,
04:07 remember to share it to let more people know.
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04:10 to follow more hot topics.
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04:15 you