UMKM Naik Kelas Lewat Program Pendampingan BRI
Kids Monster sebuah produk fesyen, dari pengusaha muda Anindhita Kirana yang meraih berbagai kesempatan menarik. Salah satunya berkat mengikuti program pendampingan perbankan, yaitu dari bank BRI.
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TVTranscript
00:00 So, are you still confused about where to start your business?
00:05 Or you already have a business but it still looks stuck there?
00:09 The following information may be an inspiration especially for business people in MSMEs.
00:13 Yes, that's right, Biki.
00:14 We cover the Cute Monster, a fashion product from young entrepreneur Anindy Takirana
00:22 who has various interesting opportunities.
00:24 One of them is by joining the bank's support program from the Bank BRI.
00:30 [Music]
00:32 Some people are still confused about where to start their business or what's the idea.
00:38 Anindy Takirana, a young Indonesian entrepreneur who was born with special needs,
00:43 attracted the attention of a number of people,
00:46 from Indonesian government officials to international designers.
00:50 She wants to prove that nothing is impossible.
00:53 With her skillful hands, this 24-year-old girl has created hundreds of photos
01:00 which are distributed to more than 20 fashion products such as jackets, t-shirts, tote bags, bucket hats, etc.
01:08 which are labelled as Cute Monster.
01:10 Anindy Takirana's inspirational story also inspired Prisal Sobodatu.
01:15 Finally, she opened the Cute Monster studio in Pasar Santa, South Jakarta.
01:22 Please meet Anindy Takirana, also known as Nindita.
01:27 How are you?
01:29 I'm fine, thank you.
01:31 Anindy, you said you have special needs, right?
01:34 Yes, because I have hyperactive needs,
01:39 which are autism, which requires too much energy.
01:47 How has Cute Monster developed so far?
01:52 I think you have achieved a lot.
01:54 Cute Monster started in high school.
02:03 At first, I got inspired by my mother,
02:08 because I was worried that I would be left alone when I grew up.
02:16 It's hard for a high school student to work in an office.
02:19 So, I thought that my photos would be better.
02:23 So, I started to create my own photos.
02:27 I heard that you have collaborated with foreign companies, including Japan.
02:33 Yes, I have collaborated with the Lab Future Park team from Japan.
02:43 I also collaborated with designers from Taiwan.
02:50 Then, the design of Cute Monster was made into an official jacket for Jakarta Marathon 2022.
03:04 Cute Monster has also participated in a data word event,
03:12 which was interviewed by Mr. Sandiaga Uno.
03:19 The interview was given to Mr. Sandiaga Uno to represent other artists.
03:30 Indita admits that apart from her family's support,
03:34 her business has also been supported by her children.
03:38 This is so that Cute Monster can grow and reach a wider market.
03:43 I am grateful to BRI for giving me the opportunity to work with Cute Monster
03:51 in doing a lot of marketing, from Growpreneur to Brilliantpreneur.
04:00 What are your hopes for the future?
04:05 The most important thing is to be known to the Indonesian people first,
04:08 and then to be known abroad.
04:11 Do you have any special messages for your friends and family?
04:19 I hope that the children of Cute Monster will be successful and will be able to be themselves.
04:27 I hope they will not be afraid of the community.
04:33 In addition, for parents who have Cute Monster,
04:36 don't force your children to be like other normal children.
04:41 So, slowly first, so that they can be comfortable to be themselves.
04:47 So, it's more important for them to be independent,
04:51 don't force them to be perfect.
04:54 That's our short discussion with Anindita.
05:00 But we want to try the results of Cute Monster.
05:06 Okay, I'll try the hat.
05:08 Ta-da!
05:10 Is it cute? Is it good?
05:12 Good, good.
05:14 Maybe add a hat, just a moment.
05:17 How much is this?
05:19 This jacket is 375.
05:23 How about the bucket hat?
05:24 I think it's around 160.
05:27 Oh, this is 160.
05:28 It's still affordable, right? Amazing.
05:31 Good luck to you, Anindita.
05:33 And I hope you can be an inspiration for your friends and Indonesian people.
05:38 Yes, thank you very much.
05:40 That's all for today's report.
05:44 I'm Prisa Somodhatu, the sister of Firman Sya for IDX Channel.
05:47 Bye-bye.
05:48 (♪♪♪)
06:03 [BLANK_AUDIO]