The entrepreneur whose idea of fastfood grew from  banana leaves - video Dailymotion

The Manila Times

The entrepreneur whose idea of fastfood grew from  banana leaves  Growing up in a family immersed in various businesses, Rommel Juan was inspired to create his path in the entrepreneurial world. In 1996, the idea of BINALOT was born – a Filipino fast food concept that embraces the tradition of serving food wrapped in banana leaves and promotes environmental sustainability by reducing the use of disposable packaging. In the bustling world of fast food chains, BINALOT stands out as a Filipino brand that not only satisfies hunger but also serves with heart and purpose.   Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe  Visit our website at https://www.manilatimes.net    Follow us:  Facebook - https://tmt.ph/facebook  Instagram - https://tmt.ph/instagram  Twitter - https://tmt.ph/twitter  DailyMotion - https://tmt.ph/dailymotion    Subscribe to our Digital Edition - https://tmt.ph/digital    Check out our Podcasts:  Spotify - https://tmt.ph/spotify  Apple Podcasts - https://tmt.ph/applepodcasts  Amazon Music - https://tmt.ph/amazonmusic  Deezer: https://tmt.ph/deezer  Stitcher: https://tmt.ph/stitcher Tune In: https://tmt.ph/tunein   #TheManilaTimes  #worldnews  #philippines #entrepreneur

Transcript

00:00 [MUSIC PLAYING]

00:03 The Business Mentor Talks is vlog by no other,

00:10 Armando Buts Bartolome, in cooperation

00:13 with the Manila Times.

00:15 It aims to bring to life and recognize entrepreneurs

00:19 who constantly strive to create a living for the community

00:22 as well.

00:23 [MUSIC PLAYING]

00:26 [MUSIC PLAYING]

00:29 [MUSIC PLAYING]

00:33 [MUSIC PLAYING]

00:36 [MUSIC PLAYING]

01:05 Listen to the Business Mentor Talks with Buts Bartolome.

01:08 [MUSIC PLAYING]

01:12 Without further ado, let me introduce to you Romel Juan.

01:17 Romel, good afternoon to you.

01:19 Good afternoon, Mr. V. Good afternoon.

01:21 Long time no see, and it's definitely a pleasure.

01:24 It's a pleasure to be with you in your session today.

01:30 So what made you become an entrepreneur, Romel?

01:34 Oh, well, I come from a family of entrepreneurs.

01:37 So my dad managed their family business,

01:41 an automotive company that produces Jeep parts.

01:46 And my mom also is into school.

01:49 She has a school in Malabon.

01:52 So growing up, it was really business.

01:57 During our dinners, we would talk about business.

02:01 My dad would talk about his day.

02:03 My mom would talk about her day.

02:05 And it was not to us, because business was a part of life.

02:13 We're not the family that, after 5,

02:17 we won't work anymore, no more business.

02:19 No, we're not.

02:21 When we sit at the dinner table, we talk about business.

02:25 And the impression that my parents gave us

02:29 was that business was fun.

02:31 They enjoyed what they were doing.

02:34 And [NON-ENGLISH SPEECH]

02:37 Also, [NON-ENGLISH SPEECH]

02:39 But it's not insurmountable.

02:41 [NON-ENGLISH SPEECH]

02:43 So growing up, I guess it was natural for us

02:49 to set up our own enterprise.

02:51 Also, it was encouraged.

02:54 We were encouraged to join the family business,

02:56 but we were also encouraged to put up our own.

02:59 So that happened with our whole family.

03:01 My sister put up her own after-school enrichment

03:06 program, and she took over my mom's school.

03:10 My brother put up a central manufacturing business.

03:13 That's the largest truck body manufacturing business

03:16 in the Philippines now.

03:19 My other sister put up a coffee shop called Commune,

03:23 and I put up Dinalo.

03:25 [NON-ENGLISH SPEECH]

03:28 And it was encouraged by the family.

03:31 So what made you decide on Binalo?

03:33 You could have stayed with the machine shop, also the van.

03:39 But you all had your own different directions.

03:42 Was it part of the game plan that the Romel siblings

03:47 thought about?

03:49 Don't copy me.

03:50 Don't join me.

03:50 You have your own.

03:52 No, we joined each other also.

03:56 I took over my father's Jeep business,

04:01 and I also helped out with my brother's central

04:04 manufacturing.

04:05 I take care of marketing.

04:09 I'm part of the board of the school,

04:11 and also we talk about the coffee shop also.

04:15 So we were interconnected.

04:19 But of course, we had our own focus.

04:24 And I put up Binalo because I like food.

04:28 I like eating.

04:30 And [NON-ENGLISH SPEECH]

04:36 This was fresh out of college.

04:39 We said, let's put up a business.

04:41 [NON-ENGLISH SPEECH] food business.

04:43 [NON-ENGLISH SPEECH]

04:49 Let's do Filipino food, but let's make it a fast food.

04:51 And at that time, there was none.

04:53 There was none at the time.

04:54 [NON-ENGLISH SPEECH]

04:57 How long ago is Binalo, Rommel?

04:59 By the way, how long ago was this?

05:01 Yeah, we started in 1996.

05:03 That's why I'm laughing, Mr. Bin,

05:05 when you said young entrepreneur.

05:06 Not so young.

05:08 Not so young.

05:09 When we met each other, young.

05:14 Not young, but feeling young.

05:17 So I'm still learning.

05:19 I'm still having fun.

05:22 1996, Rommel.

05:23 1996, it was just the start of a lot of other brands, too.

05:28 Who were your contemporaries at that time?

05:31 Can you remember?

05:33 That time, Potato Corner was starting.

05:36 Was gaining traction, Potato Corner.

05:42 And then Goto King was there.

05:45 Tapa King was there.

05:46 [NON-ENGLISH SPEECH]

05:48 Tapa King is [NON-ENGLISH SPEECH]

05:50 Because we're not really USR.

05:54 [NON-ENGLISH SPEECH]

05:55 We're a little higher than USR price range.

06:02 [NON-ENGLISH SPEECH]

06:04 We were ahead of the Filipino fast food.

06:10 And when we started, we were really a delivery concern.

06:12 We were in Makati.

06:14 We got a very small condominium in Makati.

06:19 And that's where we started selling our binalo.

06:23 [NON-ENGLISH SPEECH]

06:25 For deliveries.

06:27 I, myself, was--

06:28 [NON-ENGLISH SPEECH]

06:30 [NON-ENGLISH SPEECH]

06:34 And we manned the telephone.

06:36 And yeah, [NON-ENGLISH SPEECH]

06:38 And then it caught on from there.

06:40 There was one great story I keep hearing,

06:44 and it goes around, even viral, that you

06:47 had a big, big order, but you had

06:50 the big insurmountable obstacles.

06:53 What was that?

06:55 It's funny you still remember that, Mr. B.

06:57 Of course.

06:58 Of course.

06:59 [NON-ENGLISH SPEECH]

07:00 1998, [NON-ENGLISH SPEECH] 2000, this was the Marian Congress.

07:07 And I think this is the World Youth Day.

07:09 [NON-ENGLISH SPEECH]

07:10 Marian Congress.

07:11 [NON-ENGLISH SPEECH]

07:12 Yeah, right.

07:13 At that time, we were--

07:16 [NON-ENGLISH SPEECH]

07:20 Ah, bishop.

07:21 [NON-ENGLISH SPEECH]

07:22 Bishop, yeah.

07:23 Oh.

07:24 [NON-ENGLISH SPEECH]

07:25 And so they inquired, and then they said, oh, we

07:29 need to order about 22,000 meals per meal.

07:32 So oh my god.

07:34 And I was starting out.

07:35 I didn't know how to do it.

07:37 We had limited people.

07:40 So with the support of my family, also,

07:42 we did it from my father's office in Pasay.

07:46 [NON-ENGLISH SPEECH]

07:50 And basically, we were there for four days straight

07:54 without going home.

07:56 And we were cooking rice two days before the event.

08:00 [NON-ENGLISH SPEECH]

08:04 That time, so we cooked the rice, and we put it in styro.

08:08 [NON-ENGLISH SPEECH]

08:13 And we learned that [NON-ENGLISH SPEECH]

08:20 And then we learned also [NON-ENGLISH SPEECH]

08:26 So we learned all these things.

08:29 So we were there packing all these meals.

08:31 [NON-ENGLISH SPEECH]

08:39 My dad went there.

08:41 He lent his vehicle also to deliver.

08:43 [NON-ENGLISH SPEECH]

08:45 Because we will deliver it.

08:46 [NON-ENGLISH SPEECH]

08:50 And the [NON-ENGLISH SPEECH]

08:53 [NON-ENGLISH SPEECH]

08:55 Oh my god.

08:56 [NON-ENGLISH SPEECH]

08:58 So [NON-ENGLISH SPEECH] I'm going to go.

09:04 [NON-ENGLISH SPEECH] I'm going to go.

09:06 [NON-ENGLISH SPEECH] I'm going to go.

09:08 [NON-ENGLISH SPEECH] I'm going to go.

09:10 [NON-ENGLISH SPEECH] I'm going to go.

09:11 [NON-ENGLISH SPEECH] I'm going to go.

09:13 [NON-ENGLISH SPEECH] I'm going to go.

09:15 [NON-ENGLISH SPEECH] I'm going to go.

09:16 [NON-ENGLISH SPEECH] I'm going to go.

09:18 [NON-ENGLISH SPEECH] I'm going to go.

09:20 [NON-ENGLISH SPEECH] I'm going to go.

09:21 [NON-ENGLISH SPEECH] I'm going to go.

09:23 [NON-ENGLISH SPEECH] I'm going to go.

09:25 [NON-ENGLISH SPEECH] I'm going to go.

09:26 [NON-ENGLISH SPEECH]

09:28 And then we prayed.

09:31 We prayed together.

09:32 We asked for help.

09:35 I prayed to Mama Mary.

09:36 I prayed to Jesus.

09:38 And then we regained our wits.

09:43 [NON-ENGLISH SPEECH]

09:55 But we got through it.

09:57 We were able to deliver all the food.

09:59 People were impressed.

10:00 We were able to put our mark.

10:03 The plant, binalot, had its name out there.

10:09 And we were the official food of the World Youth

10:14 Day at the time, and the Marian Congress after that.

10:19 So that was unforgettable.

10:20 That was unforgettable.

10:22 But definitely, we learned so much.

10:24 You know, Mr. B, I always say, what doesn't kill you

10:28 makes you stronger.

10:30 And [NON-ENGLISH SPEECH] challenges,

10:33 you learn more from challenges.

10:35 [NON-ENGLISH SPEECH]

10:40 Sometimes, [NON-ENGLISH SPEECH] success, success lang.

10:46 You get-- [NON-ENGLISH SPEECH]

10:52 OK, success lang yan.

10:54 [NON-ENGLISH SPEECH]

10:58 But if you trip and there's a trial that goes your way,

11:01 that's when you learn.

11:02 That's when you learn talaga, and you become stronger.

11:05 And we've gone through a lot of those things.

11:09 '97, bumagsak yung economy.

11:12 Bumagsak din yung delivery namin.

11:13 Kailangan namin, nagkuklose na kami.

11:16 But we were able to survive because somebody

11:18 offered us a place in SM, Mega Mall.

11:23 And then we opened there, and then we survived.

11:27 And that's when we started going into the malls already.

11:32 So challenges talaga.

11:34 I remember in 2008, we had a challenge also.

11:40 We weren't able to manage our finances well

11:44 because [NON-ENGLISH SPEECH]

11:47 So ako naman, "Oy, libre yung utang, walang collateral."

11:51 Sige, kunin natin.

11:54 And then, naubos.

11:56 And then we had to go through those things.

11:58 And we had to learn from it.

12:01 From that time, we were forced to let go of a lot of people.

12:06 And tumatak talaga sa akin.

12:08 Yang sabi ko, ayoko na mangyari uli yan.

12:11 And of course, the most recent was the COVID pandemic.

12:16 Yes, yes.

12:17 How did you manage the pandemic?

12:20 The delivery, the manpower availability,

12:24 how did you manage?

12:26 Well, I think the same as with everybody,

12:28 we had to tighten our belts.

12:30 And unfortunately, we had to furlough a lot of our people.

12:36 So sabi namin, kasi by law, you can furlough naman

12:40 kun talaga walang business.

12:41 So a lot of our people, of course,

12:47 yung medyo pinag-break muna namin sila.

12:51 Yung iba bumalik, especially now, medyo we're back to pre-pandemic levels now.

12:56 But it took a while.

12:57 It took a while for us to recover.

12:59 But during the time, yung pasagsara ng COVID talaga,

13:02 the malls were closed, the stores were walang tao.

13:08 It was purely delivery.

13:10 So grab was a big thing, grab and food panda.

13:15 So yan yung mga means of delivery namin.

13:18 So our sales for grab was about 60% of our sales was grab.

13:23 But of course, it wasn't enough.

13:25 No, it wasn't enough.

13:26 So we really had to reach into our--

13:31 yung mga naipo namin.

13:32 So basically, medyo naubos din yung mga naipo noon because of this.

13:39 But sabi ko nga, we just need to survive.

13:42 So we survived.

13:43 And of course, we had to negotiate with all our landlords

13:49 who were understanding naman.

13:50 So kinausap namin sila.

13:51 So sabi namin, yung mga utang na nag-generate,

13:57 we will give payment schemes na lang.

14:00 And then yung rent out, yun.

14:03 So we were able to negotiate individually naman with the landlords.

14:09 Pero naman tayo mga security deposit with them.

14:11 So ngayon, unti-unti natin to get back to normal.

14:16 We're slowly fully recovered.

14:19 The sales have recovered.

14:22 And ang maganda is now is people are franchising again.

14:27 People are-- may pang-invest ng tao ngayon.

14:32 And of course, pinipili nila yung brands na may pangalan

14:35 at may track record.

14:36 So I mean, yun, that's what we're doing right now.

14:41 Our main expansion plan is franchising.

14:46 And we're happy that our old franchisees have stuck with us.

14:51 And a lot of them have gotten multiple franchises already.

14:55 So I guess that's a testament.

14:57 I guess that's a testament of a good relationship and good track

15:00 record.

15:02 So yun, God has been good.

15:06 It medyo nakarecover na.

15:09 But of course, still slowly but surely trying to get back on track.

15:13 Correct.

15:14 But you had the one concern, I remember, about dahon, right?

15:21 Yeah.

15:22 Yung pambalot.

15:23 Because you said earlier that, yeah, the Styro, yes,

15:27 but it lasts much longer with--

15:30 With the dahon ng saging.

15:33 Yeah.

15:34 What was your take on that?

15:35 Yeah, yeah.

15:36 Binalat is really what's, you know, I guess what sets us apart

15:42 is our packaging.

15:43 It's Filipino food wrapped in banana leaves.

15:46 And the beauty of banana leaves is it has antibacterial properties.

15:53 Actually, banana leaves are used to make antibacterial spray.

16:01 So ang natutunan namin, pag-ibalot mo pala yung pagkain sa dahon ng saging,

16:05 it lasts longer because it kills the germs.

16:08 So ayun, balik tayo.

16:10 In 2006, another crisis.

16:14 This was--

16:15 We also have to learn the fact that a lot of our banana leaf are exported, okay?

16:22 Especially the US, where a lot of conglomerations of Filipinos are.

16:28 How did you face this situation?

16:30 Because people would say, "Oh, these are sold already.

16:33 These are last frozen, ready for the US."

16:38 How did you manage that?

16:39 You know, the opportunity for banana leaves presented itself to us

16:43 because of another crisis.

16:45 So sabi ko nga ito mga crisis, medyo,

16:48 yan yung talagang mga tipping point namin sa Binalat.

16:51 In 2006, there was a huge typhoon called Milenio.

16:58 Okay, so typhoon Milenio.

17:01 It wiped out all the banana leaves in Luzon.

17:04 Okay, so nawalan ako ng dahon ng saging sa Luzon.

17:07 So I was importing dahon ng saging from Iloilo,

17:10 and I was selling it at a loss to my franchises

17:13 because hindi naman pwedeng ilagay sa Styro Benamot, no?

17:17 So sabi ko, there has to be another way.

17:21 How can I assure myself of continuous supply of banana leaves?

17:27 So this was the time when my tita Chit of Echo Store

17:33 was bringing me to the AFCSR, Asian Forum for CSR.

17:40 She was really big into the CSR stuff, corporate social responsibility.

17:45 So sabi ko, why don't I go straight to the source?

17:51 So niresearch ko, niresearch ko, saan ba nangyagaling yung dahon ng saging namin?

17:55 And I found it in a little community in Nagcarlan, Laguna.

18:02 So hinanap ko talaga sya from the market,

18:05 hinanap ko kung sino nagde-deliver, kung saan yung province,

18:09 tapos pinuntahan ko, and I found a community.

18:13 And then I talked to them. Sabi ko, pwede bang,

18:15 ayun na lang yung supplier ko ng dahon ng saging,

18:18 and I will assure you of continuous supply na mag-muling ko sa inyo.

18:27 So pumayag sila. Noong una, kala nila nagdibiru ako

18:31 kasi I got like 300 bundles yata, paano nila yan.

18:35 And then the next two days, I was there again.

18:38 So sabi nila, uy, bandito ka na naman. Sabi ko, uy, tuloy-tuloy na 'to.

18:41 So I got the dahon ng saging from them, and I had their community clean it and cut it.

18:49 So I was getting freshly cut and freshly cleaned banana leaves,

18:54 and they delivered it to me to my kambusari.

18:57 And this assured me of a constant supply of high quality.

19:04 Kasi dati, pinukuha ko lang sa paliengke.

19:09 So minsan hindi ko alam gano'ng tagal na yung dahon ng saging.

19:12 Minsan pagdating sa akin, bulok na yung gitna, may bato para bumigat,

19:16 kasi per kilo ang bili dati.

19:18 So ngayon per piece ko na siya pinukuha, and I'm assured.

19:21 So ngayon pagbabagyo, I will tell them, "Oo, magkakaroon ng bagyo, pwede ba mag-stock na tayo?"

19:30 So ganun yung nangyari. So ngayon hindi na ako naubusan, kahit bumagyo pa ng bumagyo,

19:34 I have a stock of banana leaves.

19:36 And because of that, nakatulong pa ako, kasi we were able to develop the community.

19:45 It's called the Dahon Community in Nagkablan, Laguna.

19:48 And it became the CSR of Binanon.

19:53 And we became actually the poster child for small business CSR in the Philippines.

20:00 Kasi kahit maliit naman yung negosyo mo, pwede ka magka-CSR.

20:04 Hindi naman kailangan na malaking real estate ka o oil companies na mayroong CSR program.

20:11 So yun yung CSR program namin. And it's been going on for the past 15 years.

20:16 And we have become good, good friends with the community.

20:21 Naging barangay captain na yung leader doon.

20:25 And then we support their preschool.

20:29 So we've been supporting the preschool up to now, kami nagsisweldo ng teacher doon.

20:35 Tapos yung mga bata lalaki na, yung mga dating maliliit doon, lalaki na pag kumibisita kami doon, "O si Kulot, lalaki na."

20:42 And they help, they help out.

20:45 We're trying to find other things, we're trying to teach them how to make itlog na maalat.

20:52 Try na namin mag-start pero medyo pa meron pa kaming mga hilangang i-develop na talagang mag-work.

21:00 So of course our KPI for this is number of people helped.

21:06 So yun yung binibilang namin ilan ba yung natutulungan na tao.

21:10 But I'm proud to say that the CSR program has been ongoing and has been helping a lot of people.

21:18 Because of it, we were able to get so many awards.

21:21 We won the AFCSR award before in, I think, 2016.

21:28 And then we also won the Out of the Box Small Business Competition of UPS.

21:35 Titadala pa kami sa America, doon kami binigyan ng award.

21:38 So it's been a great journey.

21:42 And it's still ongoing.

21:45 And we're very proud of that part of the business.

21:48 That's really a branding story, Romela.

21:52 You can even write a book about it, "The Binalo Through the Years," 1996.

21:59 But you had some also challenges about the trademark.

22:02 Because binalo appeared to be generic, right?

22:08 So how do you manage this?

22:10 Just like any entrepreneur, the importance of a trademark.

22:14 How do you manage that?

22:16 I remember when we first consulted with a franchise consultant.

22:22 You know that GMB? They say it's good.

22:25 Golden Morning Blessings, Mr. Boots and Linda Bartolome.

22:30 The first thing you told me was, "You have to protect your trademark."

22:35 And I guess it was really persistent.

22:38 Because when we started, we applied for the trademark.

22:42 And there were concerns that it's generic.

22:48 But we persisted.

22:51 It took us seven years to get it.

22:54 And of course, you need evidence that you're really using it.

23:02 So I kept submitting to the IPO office our receipts, brochures, and things like that.

23:08 And we were able to get it.

23:11 So it took persistence. It took many, many years.

23:15 But when we got it, we protected it.

23:19 So every year, you should renew it.

23:21 And a lot of people challenged us.

23:24 And since we already have the trademark, a lot of people use binalo.

23:33 And what we do, of course, is we write them a legal letter.

23:36 And there has been a lot of times where...

23:41 There was one time when it reached the court.

23:43 And it took three years.

23:47 But of course, since we own the brand, we won the case.

23:52 And we weren't in it for the money.

23:57 So we told them to pay the lawyers' fees.

24:00 So they paid the lawyers' fees. And that was that.

24:03 So once in a while, there are restaurants that sprout out using binalo.

24:09 Or sometimes using binalo in their menu.

24:14 Their name is different, but they have a binalo meal.

24:17 We send them a letter.

24:19 So it depends on how serious it is.

24:21 And if their name is really binalo, then it's a bit serious.

24:26 So we really send them legal letters.

24:28 And if it has to do with technology, we'll do it to protect our brand.

24:33 Correct. But that's something else that a lot of entrepreneurs really have to understand.

24:39 You may have a concept, you may have a name, but they always forget about the value of the trademark.

24:43 Or the brand equity.

24:46 Because it rises as you go along.

24:50 What you spent for the trademark years ago is no longer the value of today.

24:58 You probably want to check what's the value of binalo.

25:02 Just the name. Brand equity.

25:05 So anyway, Romel, maybe your takeaways for a lot of entrepreneurs who are probably watching this.

25:14 What can Romel suggest as three takeaways that they can learn when starting a business?

25:23 Again, again, Mr. B.

25:31 What are your takeaways?

25:34 What are the three takeaways that you can really share with our viewers?

25:38 About starting a business, especially nowadays.

25:43 Well, for me, number one is, do not procrastinate.

25:51 If you want to start something, do it right away.

25:56 You don't need to look for the perfect timing, the perfect circumstance.

26:02 It doesn't happen. So do it right away.

26:07 I believe in the saying that, well, it doesn't have to be great.

26:17 A good decision done quickly is better than a great decision done slowly.

26:24 So don't waste your time. Start small.

26:28 If you can start right away, start it.

26:31 Because you need to experience the track record.

26:34 So do not procrastinate.

26:36 There's no analysis paralysis. That's number one.

26:40 Number two, I suggest do something that you like and you love.

26:44 Because if you like what you're doing, it's not really work.

26:49 And you don't think about the money right away.

26:55 It will come. The money will come as long as the concept is good and you like what you're doing.

27:03 Number three, of course, you have to really focus on the operations and finance.

27:09 You have to know your customers.

27:11 So number three to me is focus. You have to focus on your business.

27:15 Because nobody should know it more than you.

27:19 So you can get accountants, you can get finance people,

27:25 but you should know the basics of finance, of your finance, of your business's finance.

27:30 You should know your operations.

27:33 If you're a restaurant, you need to go to your restaurant to see how to operate.

27:41 What are the customers looking for? What makes the customers happy?

27:45 How can you efficiently service your customers?

27:48 So that's it. Focus.

27:51 You can't...

27:52 What I learned through the years is there's no remote control.

27:57 It can't run without you.

28:00 You really have to make people.

28:02 So what's the next step for Binalo 2024?

28:09 Well, we're expanding more to franchising.

28:15 And we're offering new products.

28:19 Product mix. We're trying to make a more extensive product mix.

28:24 I'm introducing pastel, which is the magandawan binalo, and pater also.

28:34 So this is Lanao del Sur.

28:37 It's delicious. I'm sure you know that, Mr. Bin.

28:41 Yes, pater.

28:42 So we're introducing that.

28:45 And sometimes, the binalo is really for office workers.

28:53 But there are a lot of locations now for schools and hospitals.

28:58 So you need a different product mix for those places.

29:01 So we're introducing other products to cater to those other locations also.

29:07 That's good. That's good to know.

29:10 In any business, you have to be moving.

29:14 You cannot just be static.

29:15 You cannot be in NCR alone, or else you'll be overtaken.

29:19 And considering that you have been since 1996, really a brand story to tell.

29:26 So anyway, Romel, thank you very much for your time.

29:28 I know you're busy.

29:30 You're attending a lot of meetings.

29:32 Thank you for the time.

29:34 And we hope to hear from you again about the great steps and leap of binalo.

29:42 Probably going beyond the stores of the Philippines.

29:45 Yeah, hopefully.

29:47 It's possible, right?

29:48 Binalo can be a name that everybody, even foreigners, can pronounce.

29:55 So yeah.

29:57 So again, thank you very much, Romel, for the pleasure.

30:00 And hope to see you soon.

30:02 Thank you, Mr. B.

30:04 Anytime, Mr. B.

30:05 And just good luck.

30:06 Thank you.

30:07 If we have more luck, I'll be joining again.

30:09 Thank you.

30:21 [BLANK_AUDIO]

The entrepreneur whose idea of fastfood grew from banana leaves

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