Status symbols have gotten quieter but no less expensive. Here's a guide to the quiet luxury items that are trending this year.
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00:00 (whistles)
00:01 Oh my Lord.
00:02 Jesus, I hope my children don't want these things.
00:06 Luxury items may not be that easy to spot,
00:08 but I'm gonna show you secret status symbols
00:10 that you may or may not be aware of.
00:12 I'm Joy Marie McKenzie, Business Insider's
00:14 Editor-in-Chief of The Life Division.
00:17 Quiet luxury is high quality items
00:19 that will stand the test of time.
00:21 You have wealth and you want to flaunt it,
00:24 but you only want to flaunt it to people
00:26 who will recognize that you have it on.
00:27 I'm gonna play a game of I Spot,
00:30 and hopefully you can get some tips
00:31 on how to spot these quiet luxury items
00:33 when you're out in the wild.
00:35 Oh goodness, okay.
00:37 Is it Drake's shoes?
00:39 Is it this guy's sunglasses?
00:42 It must be the jacket.
00:46 It's the jacket, I knew it!
00:49 Arc'teryx is an outerwear brand that was created in 1989,
00:53 but everyone's talking about it right now
00:55 because rappers like Lil Yachty have it on,
00:57 singers like Frank Ocean, even Drake.
01:00 The price point of quiet luxury
01:01 is still the same as luxury.
01:02 You're still buying a luxury item,
01:04 it just means that most people looking at it
01:06 might not know where it came from.
01:07 If you want this jacket,
01:09 it's gonna cost you at least $700.
01:12 That is somebody's rent.
01:13 Ooh, J-Law.
01:17 I'm gonna say that the quiet luxury item here is,
01:22 weesh, gloves, bra?
01:25 I'm striking out.
01:27 Okay, yeah, I found it.
01:29 Those little earrings.
01:32 Well, that is definitely quiet.
01:34 They're so small, I would have never have guessed.
01:37 Anita Ko, it is the jewelry designer for the stars
01:40 like Hailey Bieber, Taylor Swift, even Emily Ratajkowski.
01:45 Some of her jewelry can go upwards of $3,000,
01:47 so it really is an expensive way to flaunt your wealth,
01:51 but in a subtle way.
01:53 Jewelry made the right way,
01:54 you can pass down for generations,
01:56 so definitely a good quiet luxury investment.
01:58 I'm gonna go with, ooh, okay, the vintage watch.
02:04 Woo-hoo, I knew it.
02:08 Jacob Velourity is wearing a Cartier watch.
02:11 This particular watch, though, is around $7,000.
02:16 What makes his watch quiet luxury,
02:18 it's the rejection of trends
02:19 and the idea that style is timeless.
02:21 Timepieces, as they say, are such a great investment.
02:25 I feel like it harkens back to that old money thing,
02:27 if you're looking to buy things
02:29 that can appreciate in value.
02:31 Yeah, so I think I know this quiet luxury brand.
02:37 It looks like Aloe, right?
02:39 Yes, I knew it.
02:41 So everyone is obsessed with Aloe,
02:44 but definitely all of the pop star
02:46 and pop star adjacent girlies,
02:48 including Kendall Jenner, Hailey Bieber, Bella Hadid.
02:52 It is quiet luxury because the price point
02:54 starts around $100 for a pair of leggings.
02:57 I don't think it's worth it.
02:58 So let me think what is quiet luxury.
03:01 Gosh, I have no idea.
03:04 A pizza oven.
03:05 It's really cool because it's sort of
03:06 this tabletop pizza oven that allows you to cook
03:09 not only on gas, but charcoal and wood.
03:12 And so if you have a person in your life who loves pizza,
03:15 I am definitely one of them, pepperoni mushroom.
03:18 They would love this as a gift.
03:19 I think what makes this item quiet luxury
03:21 is because what I think a pizza oven would cost, $400?
03:25 No, there's no way.
03:27 I know this one.
03:28 Easy peasy, lemon squeezy.
03:31 It is the Baccarat right there, right there.
03:35 That's it.
03:35 Baccarat is a perfume that really got popular,
03:39 at least right now, thanks to TikTok.
03:41 - It's really pretty.
03:42 It smells like sandalwood.
03:44 - So this bottle in particular is around $300,
03:48 which is a lot of money.
03:51 This particular perfume is really special
03:53 because it features notes of jasmine, saffron,
03:57 and ambergris, which apparently is a substance
04:00 created from a sperm whale's digestive system.
04:03 So it's quite the selling point.
04:06 Let's face it, America and the rest of the world
04:08 are obsessed with what the wealthy are doing.
04:11 It's why we love celebrities.
04:12 It's why we love Hollywood culture.
04:14 It's why we watch the Oscars every single year.
04:16 And it's also why we care about what T-shirt
04:18 Mark Zuckerberg is wearing.
04:19 And yes, if you're wondering, it's around $300.
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