Monica Madrid: The Rising Influence of Women in the NFL
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00:00 But the National Football League for years, basically like 50% of their fans
00:07 were women. No one would really ever acknowledge it. You see it more and more
00:12 now. I just saw because of the Taylor Swift effect that the ratings are up 9%
00:19 with women this year. I don't know if that's all Taylor Swift but I'm sure
00:22 it's partially so. But do you notice the growth of the game with women and the
00:27 sport of football? And flag football, sorry. Flag football participation, especially with the
00:32 Olympics coming up in 2020. And now it is part of the high school, you know.
00:39 Now it's being, you know, really looked at. It's on the verge of being an
00:43 accredited sport. 100%. And as far as the Swifty thing goes, you know, we'll never
00:48 know exactly but as long as more people, men or women, come to football I'm all
00:53 about it, right? Because it's such an amazing sport, as you know. Like I can't
00:59 imagine how people aren't football fans. I don't know what it would be like to
01:03 not be a football fan. But I just love that we're bringing more women. However, I
01:09 do believe we've always been here. Yeah. I just feel like, because I've been a
01:13 die-hard football fan ever since I can remember and there's women that are, you know.
01:16 Well look, it would have been laughable years ago that there was women
01:20 referees in the NFL, which there are now. Well, it's time that we're, that we feel
01:25 seen and heard in the world of football. And assistant coaches there are now. Yeah. Right, so the growth is there.
01:29 We see the development. The growth is happening. There could be more, obviously.
01:33 There always can be more but we're here now and I think it's only
01:37 going to get better from here. All right, so.
01:41 (upbeat music)