#KwentongPTV ng sports analyst na si Ron de los Reyes
#KwentongPTV ng sports analyst na si Ron de los Reyes;
#KwentongPTV ng dating executive program producer ng PTV na si Elene Roque;
#KwentongPTV ng dating kawani ng PTV na si Grace Mendoza
#KwentongPTV ng dating executive program producer ng PTV na si Elene Roque;
#KwentongPTV ng dating kawani ng PTV na si Grace Mendoza
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NewsTranscript
00:00 In the continuation of the 50th anniversary celebration of our network,
00:04 let's take a look at the logos and names of the PTVs
00:08 that became the face and the heart of the Filipino mass media.
00:13 Let's watch this.
00:15 Within five decades,
00:20 the story of People's Television Network has witnessed a revival
00:24 that continues to serve the country from 1974 until now.
00:29 In 1974, the Government Television, or GTV, was established
00:34 under President Ferdinand Marcos Sr.
00:37 who opened the door to the national television
00:41 through the National Media Production Center, or NMPC.
00:45 GTV changed and became GTV Network in 1977
00:53 before it was replaced by JTV4, CNVE, which means Citizens Network for Developmental Entertainment
01:01 which was established until 1980.
01:04 After that, it became Moharlika Broadcasting System, or MBS.
01:08 As time went by, MBS became a witness
01:12 to the transition of the network to full-color television broadcast.
01:16 During the People Power Revolution of 1986, MBS was cut off
01:23 and it was revived by Orly Ponzalan and was called New TV4
01:28 which was the beginning of a new service for the country.
01:32 In April 1986, People's Television, or PTV, was established.
01:44 Its logo is shaped like the number 4 and the line "People's Television".
01:49 This is what brought life to the new face of the network.
01:53 In 1989, the national tagline "The People's Network" was added
01:58 along with the national slogan "The 4 for You".
02:02 As the years went by, the history of PTV was added in March 1992
02:12 when it was recognized as a government corporation
02:15 after the former President Cory Aquino passed the Republic Act 7306
02:21 and PTV was formally recognized as People's Television Network, Inc.
02:26 The end of 1995 brought a new symbol for PTV, the yellow calapate with a laso.
02:33 The tagline "The Network for the Filipinos" was also introduced.
02:38 "Long live the Philippines!"
02:41 In the following year, 1996, the network was recognized
02:46 when it received the Best TV Station ID in the PNPC Star Awards for Television.
02:53 In May 2000, PTV was again recognized for the introduction of the tagline "Fast Forward".
03:00 Under the administration of the former President Gloria Macapagal-Arroyo in 2001,
03:05 the name of PTV was changed and it became National Broadcasting Network or NBN,
03:10 with the slogan "One People, One Nation, One Vision".
03:14 In 2003, it was called NBN World.
03:18 This extensive expansion was a way for the channel to be accessible in other parts of the world,
03:25 particularly to the millions of Filipinos in other countries.
03:29 In 2007, it was again changed to NBN Information Channel.
03:35 In 2011, during the time of Binigdo Aquino III, it was renamed People's Television or PTV.
03:42 During the administration of the former President Rodrigo Duterte,
03:46 the logo of the letter "P" was changed,
03:49 which depicts a television with a steel-like antenna on top, colored in a bright blue.
03:57 In July 2016, the slogan "For the Country" was recognized.
04:01 In June 2017, the new logo of the network was released,
04:06 which depicts the achievements of the Filipino people
04:09 and opens a new era for PTV and its current use.
04:15 Within 50 years, even though the name of the network has changed several times,
04:20 People's Television has remained in serving the country
04:25 and continues to serve the new Philippines.
04:29 And on the occasion of our 50th anniversary celebration,
04:43 the role of the employees of the network in the success of PTV and its 50-year history is still great.
04:50 This morning, we will talk to the former PTV employees,
04:55 Tita Grace Mendoza,
04:57 Ma'am Elena Roque joining us via online,
05:00 and of course, the legendary Sir Ron De Los Reyes, former PTV Sports Analyst.
05:06 Welcome back to your first home in PTV.
05:11 And happy golden anniversary to us. Good morning.
05:15 I'll start with you, Sir Ron.
05:18 What is your #KuwentongPTV, your most memorable experience
05:23 when you were still working here in PTV, Sir Ron?
05:27 I have a lot of memories of PTV, especially during the Olympics.
05:32 Because I was in four Olympics, from Seoul 1988 to Sydney 2000,
05:38 plus the several Southeast Asian Games that I covered.
05:42 And then my TV show, "Auto Review" also aired here in PTV.
05:47 And we will be on the air for 30 years in PTV.
05:56 I have some pictures of my previous coverages.
06:01 This was in Seoul, Korea when I covered the World Taekwondo Festival.
06:07 And then this was in Shanghai, China.
06:10 I have a lot. It's good that you got some of my pictures.
06:14 And you're not getting older, Sir Ron, I must say.
06:17 What about me?
06:19 Always looking young.
06:20 I'm laughing even when I'm alone.
06:22 That's hard when you're alone.
06:25 Ma'am Elena, tell us about your story of joining us online.
06:33 Actually, I cried when I saw the PTV4.
06:45 Why? What memories do you have?
06:49 Our mandate as producers of TV4 is that our shows should be educational, informational,
07:02 promoting the programs of the government.
07:07 And in Kabutiang Palad, one of my shows, which was Balagtasan at that time,
07:14 we won three Patas Awards.
07:19 Best Cultural Show, Best Cultural Show Director,
07:24 that was Rory Grande, and Best Cultural Show Talent.
07:29 So three awards right away.
07:31 I was still young then.
07:33 I think that was my second show.
07:37 Our instructions were that all shows should be educational.
07:45 That was our instruction when we conceptualized our shows.
07:53 And of course, it's a government station, there's not much budget,
08:01 so you have to be very creative.
08:05 But in terms of quality, what was it?
08:08 I won the CMMA, Catholic Mass Media Awards for the mic grants.
08:15 We had a VTR cassette project that day, which was a grant from JICA,
08:21 Japan International Cooperation Agency.
08:25 We were the first ones who used Betamax VTR recording system.
08:30 The objective of that project was to promote programs of the government
08:41 like family planning, health and nutrition, infrastructure, promoting tourism,
08:51 all of the government programs.
08:54 And we produced one video documentary, "The Mic Grants."
09:01 It's all about overpopulation of Manila.
09:04 Because everyone wants to go to Manila.
09:07 So "The Mic Grants" written by Marina Fleo Gonzalez won the CMMA Award
09:12 for Outstanding TV Documentary.
09:15 And we were awarded by Pope Paul II.
09:21 So it was really a very, very important experience for me.
09:27 Another CMMA award was Music for Children.
09:31 It was a show for young children teaching music.
09:38 So I won two CMMAs and three Patas.
09:42 Wow! Congratulations for that.
09:45 That only means that the programs produced in PTV are of high quality.
09:51 For you, Tita Grace, tell us your #KwentongPTV.
09:54 Actually, every day for me is really memorable when we were in PTV.
10:03 But the breakthrough was when we got our first telecast order
10:10 from the ad agencies and clients.
10:13 Because it's hard to penetrate PTV in the industry and advertising.
10:19 And of course, as Ron mentioned earlier,
10:24 we were able to hit the target of the first major project of PTV
10:30 when we covered the Seoul Olympics.
10:34 We were able to be with them, with the coverage team during that time.
10:41 We had a lot of breakthrough projects because we were also in the Olympics.
10:47 And when you have a journey like that, you're also with them.
10:53 It's hard to sell Channel 4. We all know that.
10:58 And a lot of people from my friends and other networks are asking,
11:02 "Why are you there?"
11:03 I said, "Why not?"
11:05 So why not?
11:07 You just have to know what you're doing.
11:10 And you love the network.
11:12 Your words of wisdom are inspiring.
11:15 We'll also apply them in modern times.
11:18 Well, Ma'am Grace and Ma'am Elena are people behind the scenes.
11:23 So their journey is also different.
11:25 Let's go back to Sir Ron.
11:27 Sir Ron, what are you carrying with you?
11:30 There are stories behind that necktie.
11:32 This is my collection of neckties from four Olympic Games.
11:36 Starting with 1988 Seoul Olympics,
11:40 where Leopoldo Cerantes won the bronze medal in the semifinals of boxing.
11:47 And then, Barcelona Olympics,
11:51 where Ruel Velasco won the bronze medal also in Barcelona.
11:57 This is the most memorable.
11:59 Because I was wearing this necktie
12:02 when Onyok Velasco fought in the finals of the boxing competitions in Atlanta in 1996.
12:09 So I wore this.
12:10 You were also there.
12:11 Wow.
12:12 Oh, it's upside down.
12:13 But there's an Olympic logo on it.
12:15 And then, this one.
12:16 There, 1996.
12:18 And then, my last Olympics under PTV4 was Sydney 2000.
12:25 This necktie is beautiful.
12:27 It's beautiful.
12:28 These are all collector's items.
12:29 I might sell them.
12:30 They're expensive now, Sir Ron.
12:32 And you took care of them.
12:34 They're still beautiful.
12:35 You can still see the quality of the neckties.
12:38 It's beautiful.
12:39 These are all collector's items.
12:40 We should have a PTV Museum.
12:43 Museum.
12:44 We should put that, Sir Ron.
12:46 There are a lot.
12:47 Sir, you also witnessed the Centennial Park bombing
12:50 with Sir Bill Velasco in 1996.
12:54 What's the story behind this?
12:55 That's true.
12:56 Because it was almost midnight and we were invited by a beer company.
13:00 Can I mention the name?
13:02 Budweiser.
13:03 It was in a tent near the broadcast center.
13:07 So Bill and I were on our way home.
13:09 We said, "Let's go to the media party of that beer company."
13:15 And when we arrived, there were only a few people.
13:18 And he gave us a beer.
13:20 So we had one beer.
13:22 And then the waiter said,
13:24 "Sir, we will close in about 10 minutes."
13:27 So we ordered another one.
13:29 We went to the exit.
13:32 And then we didn't finish the beer.
13:35 Someone jumped.
13:37 Someone jumped.
13:39 It was only about 40 meters away from the tent.
13:44 And it's a good thing we didn't finish the beer.
13:47 Otherwise, we would have walked in the Olympic Park.
13:50 Because there are a lot of activities there, even though it's already midnight.
13:53 And we said, "We were saved by the beer."
13:58 Thanks for that beer.
14:00 But we were saved by the Almighty.
14:02 Of course.
14:03 Let's go back to Ma'am Elena.
14:06 Ma'am Elena, how was your day-to-day life as a producer in a government network of your time?
14:11 And what other programs did you produce that really touched your heart?
14:16 Oh my, there are a lot. Do we have time?
14:21 I thought you were going to say something.
14:23 My first show was a children's show that aired Mondays to Fridays.
14:31 Every day, different format.
14:33 Every day, different producer.
14:35 So mine was on a Friday.
14:37 And the subtitle was "Tumbang Preso."
14:41 And the stars there were Dondon Nakar, Roderick Paulate, Mila Gomila, and Grace.
14:48 I forgot her family name.
14:50 My director was Mario de las Reyes, and Jake Tordesillas was my writer.
14:56 And I used Peta actors because they were good.
15:02 Angie Ferro, Johnny Delgado, Soxie Topacho.
15:06 So I can fairly say that they started their TV careers in my show.
15:11 And then, we also, I have a lot of shows.
15:18 But one that was good was Angkor.
15:22 Angkor, because we were promoting through the WTR project,
15:27 we were promoting the CCP, the Convention Center,
15:31 to become an international venue for events.
15:35 So through the CCP, we were covering the performances of international artists
15:44 like Macarova, Pavarotti, Bolshoi Ballet.
15:49 So all of those came to us, and we were covering it,
15:53 and we were bringing it to the people who cannot go to the CCP.
15:56 And of course, I worked with a lot of top-notch directors
16:02 like Pitos Villarreal, Ivy Sison,
16:05 Speke Galliaga for the International Film Festival,
16:09 and who else? There are a lot of them.
16:15 I cannot list the others.
16:18 So I really worked with top-notch directors, talents,
16:24 and of course, even our production assistants,
16:28 I'm very proud that they made waves.
16:32 Afterward, they became very successful.
16:35 They became top-notch producers.
16:37 They even formed their own companies.
16:40 They were also very good.
16:42 So I'm very proud that I was able to, you know,
16:45 Hill Fortes was there, Leo Leao, you know, those people.
16:49 They were really good.
16:51 Can you call us all these but goodies?
16:57 Yes, Ma'am, you know, the stories are really good.
17:01 We, the younger generation,
17:04 are really happy to hear these stories from you.
17:07 But let's go to the next one.
17:09 Yes, Ma'am, go ahead.
17:11 The ones who started with us,
17:14 the really good ones, Ariel Orreta,
17:18 Chara Santos, she hosted Musika ng Lahit.
17:22 Wow.
17:23 Then, there are a lot of them who started with Channel 4.
17:28 Then Nova Villa, Vili Nepomuceno.
17:31 Wow, okay.
17:32 I was also the executive producer for Children's Hour,
17:38 which was produced by John Keithley,
17:40 and it was hosted by Lea Salonga.
17:42 Wow, that's amazing.
17:44 It's really--
17:45 It's really proud,
17:46 the ones who came from PTV.
17:52 Well, thank you for sharing that.
17:54 Ma'am, let's go back to Tita Grace.
17:57 As a sales representative of PTV,
17:59 how would you describe your life
18:01 as an employee of PTV during your time, Tita Grace?
18:04 Okay, actually, it was fun.
18:09 There were a lot of challenges,
18:11 and there were a lot of adventures.
18:14 Especially when we had client calls
18:18 from ad agencies and clients,
18:20 I said that it's hard to sell,
18:22 but once you penetrate,
18:25 the clients trust you differently.
18:28 There's a relationship wherein
18:31 even if you say it's hard to sell,
18:33 I keep saying it's hard to sell,
18:36 but once you sell, it's really different.
18:39 And especially when the network won,
18:42 I think that was twice during our time,
18:47 Best Station with Balanced Programming.
18:51 You can do that, that day.
18:53 PTV had that.
18:55 It was really balanced.
18:57 There was entertainment, a variety show,
18:59 everything.
19:01 The news was okay.
19:03 I'm not saying that the news is not okay now,
19:05 but of course, that day was really, really very hard.
19:09 So, the awards were won,
19:13 and then our clients continued servicing us
19:18 so that at least we know,
19:21 the media knows,
19:23 the clients know what's in for the network.
19:26 What's the reach, what's the program, that's it.
19:30 Tita Grace, you said it's hard to sell,
19:32 but when it comes to the advantage of being a government network,
19:35 what is that?
19:36 When we talk to clients.
19:38 You should be credible.
19:40 Clients should see that
19:44 what they see on the network is the truth.
19:50 And of course, it's also included how you will sell the network,
19:55 how you will sell the program.
19:57 Because it's hard to go out and sell with other networks
20:02 without you knowing what you're selling.
20:05 You should know the reach,
20:07 you should know what the program is,
20:10 you should know it by heart.
20:12 Because that's where you can really sell.
20:15 Well, thank you for sharing that wisdom.
20:17 But let's go to Sir Ron.
20:18 Can you tell us about these awards?
20:20 Hall of Fame or Henry Ford Journalism Awards?
20:22 What's the story behind this?
20:23 We won the Hall of Fame Award for the Henry Ford Motoring Journalism Awards.
20:26 I think around 2015,
20:31 then three or four more awards came.
20:33 So we got a lot of awards.
20:36 And also, when I went back to radio,
20:38 I also won two KVP Golden Dove Awards in another station.
20:43 But my auto review,
20:46 I won it here in PTV.
20:49 I think it was Saturday, 2.30 to 3 p.m.
20:52 We will be celebrating our 30th anniversary.
20:56 And I have a lot of memories about auto review.
21:02 Like I drove the Pope Mobile before it was delivered to the Palace of Cardinal Sin,
21:10 1995, November.
21:12 The car was heavy because the tires were solid.
21:17 And then the walls of the Pope Mobile were four inches thick.
21:23 And then I also covered the Australian Safari in 1997.
21:28 And we were in Outback for 17 days.
21:30 We were just camping there.
21:32 And then we drove from one campsite to another for 15 to 17 days.
21:39 And then I also went to Pyongyang in North Korea to cover boxing.
21:43 We were second overall.
21:45 This is Manny Pacquiao in the picture.
21:48 I covered him in General Santos City when he fought against the Australian champion.
21:56 The fight ended right away.
21:57 Knocked out in three rounds.
22:00 And then World Taekwondo Festival,
22:03 my wife and I, Aurora,
22:05 we went to Seoul because our son was competing in Taekwondo.
22:10 And I have a lot of memories.
22:13 Like I said, the world of sports is very exciting.
22:17 No world can match the exciting world of sports.
22:22 I agree, Sir Ron.
22:24 Well, thank you so much for your #KwentongPTV.
22:28 And we, the younger generation, are inspired by your stories
22:33 and your wisdom to share with us
22:36 how many parts of this Golden Anniversary of #KwentongPTV.
22:39 Happy 50 years to us, to #KwentongPTV.
22:42 You are a big part of this.
22:44 And thank you for visiting us here in Rise and Shine, Philippines.
22:47 Sir Ron De Los Reyes,
22:49 Tita Grace Vendosa,
22:50 and Tita Elena Roque.
22:51 Thank you, Sir.
22:52 Can I say something?
22:53 I just want to greet Ma'am Grace.
22:55 Because we've been together for a long time on #KwentongPTV.
22:58 And she really worked hard to get sponsors.
23:01 For our sports coverages.
23:04 And last night, I was at a motoring event.
23:07 They were greeting me.
23:09 Andy Sevilla, James Snaglin, Mochenares,
23:11 and Stephanie of C Magazine.
23:16 Thank you very much, Diane, for hosting us here.
23:19 Thank you for your presence.
23:21 It's good to be back at #KwentongPTV.