The Star has won the gold award for the "Media and Networks" category at the 2023 Putra Brand Awards.
Representing the publication was Star Media Group chief content officer Datin Paduka Esther Ng.
The Putra Brand Awards, held at One World Hotel, Petaling Jaya on Jan 19, is the only brand award of, by and for brand managers and owners, aiming to recognise brands that connect and build a strong relationship with consumers.
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Representing the publication was Star Media Group chief content officer Datin Paduka Esther Ng.
The Putra Brand Awards, held at One World Hotel, Petaling Jaya on Jan 19, is the only brand award of, by and for brand managers and owners, aiming to recognise brands that connect and build a strong relationship with consumers.
Read more at https://shorturl.at/lrGIW
WATCH MORE: https://thestartv.com/c/news
SUBSCRIBE: https://cutt.ly/TheStar
LIKE: https://fb.com/TheStarOnline
Category
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NewsTranscript
00:00 Ladies and gentlemen, our gold recipient Media Networks goes to The Star.
00:09 The Star won the gold award for the Media and Networks category at the 2023 Putra Brand Awards.
00:15 Representing the publication was Star Media Group Chief Content Officer, Datin Paduka Esther Ng.
00:21 The Platinum Award in the same category went to Astro,
00:27 while Malay Radio Station, Era FM and Haryan Metro both bagged the silver.
00:31 Hot FM and TV3 both received the bronze.
00:35 The Putra Brand Awards, held at One World Hotel in Petaling Jaya on January 19,
00:41 is the only brand award of, by and for brand managers and owners aiming to recognise brands
00:47 that connect and build a strong relationship with consumers.
00:50 The winners were chosen through robust consumer research methodology,
00:55 originally developed by IQ Lean Lab, to engage with a minimum of 6,000 consumers in Malaysia
01:01 to determine the country's favourite brands in multiple categories.
01:05 According to Putra Brand Awards organisers, over 11,000 consumer responses were received
01:11 during an eight-week-long survey period from September to October in 2023,
01:16 comprising to those who responded to "Invitation to Participate" advertisements
01:21 published on 62 websites. Responses were captured directly by research company Ipsos
01:26 and thereafter compiled for endorsement by the Board of Governors.
01:30 And thereafter compiled for endorsement, the Board consists of Martred Chief Executive Officer,
01:36 Dato' Muhammad Mustafa Abdul Aziz, Honorary Life President of Association of Accredited
01:41 Advertising Agents Malaysia, Tan Sri Winsol Nee,
01:44 and heads of various media groups as well as advertiser associations.
01:49 For more information, visit www.ipros.org/covid19.
01:53 [END]