Pushing the envelope on creativity

The Star

The eagerly anticipated third Putra Aria Brand Awards, (PABA) 2024, held in Kuala Lumpur on Thursday (Jan 16) night, recognised the country’s top marketing professionals for their business ingenuity and hard work.   As part of the Putra Brand Awards, PABA highlights the marketing fraternity by recognising branding efforts across various business segments.  Read more at https://tinyurl.com/243d8ba5  WATCH MORE: https://thestartv.com/c/news SUBSCRIBE: https://cutt.ly/TheStar LIKE: https://fb.com/TheStarOnline

Transcript

00:00The 3rd Putra Aria Brand Awards 2024, held in Kuala Lumpur on Thursday night, celebrated

00:07the nation's top marketing professionals for their ingenuity and dedication.

00:12As part of the Putra Aria Brand Awards, it honoured outstanding branding efforts across

00:1624 categories, with gold, silver and bronze awards in each category.

00:22The awards were organised by the Association of Accredited Advertising Agents Malaysia

00:264A's, in collaboration with Star Media Group as the official media partner.

00:33Awards Organising Chairman and 4A's Senior Advisor Datuk Jonny Moon said,

00:38The high number of responses has reflected consumers' attention to the brands and products

00:42they have been using.

00:43It goes to demonstrate that our consumers are watching you, and they know they hold

00:44a lifeline to our brand as well, and our brand is well-meaning.

00:45So folks, do not make that mistake.

00:46Only an advertiser can stay in touch with the consumers during the research period.

00:53Then all will be good in their name.

00:58I ask you, if there's a chance you dare to take.

01:12Meanwhile, 4A's Malaysia Acting President Ryusuke Oda also said the awards symbolise

01:17the trust built between participating brands and their customers.

01:21Putra Aria Brand Awards is not just an awards ceremony.

01:26It is a symbol of the deep connection between brands and people in Malaysia, as well as

01:32the trust and integrity that brands contribute to society.

01:36The reason this award has earned unwavering trust is because it is selected by the public

01:42through voting.

01:44Putra Aria Brand Awards respects the freedom of the Malaysian people to choose the brands

01:50they believe in and to sit in the driver's seat.

01:54As a People's Choice Award, it is widely supported and trusted by the public, which

01:59is what made its value so significant.

02:02Malaysia External Trade Development Corp, Deputy Chief Executive Officer, Export Acceleration,

02:08Abu Bakar Yusuf said the awards celebrated Malaysia's household brands and provided

02:12businesses an opportunity to innovate and remain relevant in the market.

02:16This is a moment to recognise the tireless efforts behind every marketing campaign, every

02:24product development and every creative decision that has contributed to building a brand that

02:31resonates with consumers.

02:35As a strong believer in the power of branding, MADRED is committed to nurturing and amplifying

02:41Malaysian brands present on the global stage.

02:45As one of the key supporters of this event, MADRED recognises the importance of branding

02:53in host civic groups, particularly in international markets.

02:57Also present at the event was Star Media Group's Chief Business Officer, Lydia Wang.

03:01The winners were selected from over 50,000 consumer responses gathered during an online

03:05survey in July last year.

03:07The data was analysed by market research firm Ipsos and endorsed by the 4As Board of Governors

03:13in October.

03:14Among the awards featured categories which included apparel and accessories, automotive,

03:19banking, investment and insurance, beverages, cameras, IT and office equipment, communication

03:27devices, education and many more.

03:30Do you believe in the power of single...

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