Despite low and no-alcohol products being exempt from duty payments to HMRC, why is it that products like zero percent beer are flying up in price? And as a result, what does it mean for your pocket? We’ve got that information coming next.
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00:00 It's reported that the average price of 9 brands of low and no alcohol beer has increased
00:07 by over 22% since the start of December. According to research by The Grocer magazine, since
00:13 the start of December, the average price of 9 brands including Birra Moretti Zero and
00:17 Heineken Zero have increased by 22.3% at Tesco, Sainsbury's, Asda, Morrison's and Waitrose.
00:25 This means that prices of low and no alcoholic beers and ciders are increasing faster than
00:30 their full-strength counterparts. It was stated that some increases in shelf-edge prices can
00:35 be attributed to changes in promotional activity, but it is thought that supermarkets may cash
00:40 in up to £8.5m as a result of people taking a break from the booze. A spokeswoman for
00:46 Waitrose said "While no retailer is immune to inflation, we work closely with our suppliers
00:52 to keep costs down. As a result, many of our prices have stayed flat whilst others have
00:57 been closely managed."
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