Cardi B breaks down how the music industry has shifted around Tiktok
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00:00 Do you feel like you have to do a song that has to make it on TikTok for it to be a song?
00:05 I'm gonna get back to your husband here, but I just thought about that.
00:07 I don't think so.
00:10 Not you, I'm saying just generally.
00:11 Generally, like now, do labels feel like you have to do a song that's TikTokable?
00:15 I don't even know if that's a word.
00:17 Well, you want to know something that I find out?
00:19 I find out that some labels don't really like TikTok like that.
00:25 Why? Because they're not counting the spins or they can't get credit?
00:28 Because they're not counting the spin and some people are not going to listen to the whole song.
00:32 It might make the song a little popular, but it just takes away from some of the spins.
00:37 I do see people saying that, "Oh, labels want you to do more TikTok-friendly songs,"
00:43 but some labels really just be like, "Oh my gosh, this is not really benefiting."
00:48 I remember when we were in that hotel room and we were having that meeting and you were saying,
00:53 and you were listening to all the different songs, you were saying,
00:55 "I'm not doing a song that's a TikTok song."
00:57 Then you pop on TikTok. They just take your clout. All the songs, they just pop over there.
01:04 People will try to trick you off your game because I did "WAP," right?
01:10 I did "WAP" because that was just this song and it popped on TikTok.
01:17 You didn't have a TikTok dance set up? You didn't have no TikTok strategy? It just popped off.
01:22 It just popped off. Then I did "UP" and it popped on TikTok again and everything.
01:27 It wasn't a strategy for it to go ... No, it was never that intended to that. It just happened.
01:33 Then people, when they see that that's working for you, people start being like,
01:38 "Oh, y'all making TikTok songs. Y'all TikTok artists, blah, blah, blah."
01:43 That's how people trick you off your spot to be like, "All right, if this is working for you."
01:48 It actually worked on me because I was like, "You know what? I'm going to show them that I'm
01:53 going to make a rap-ass song that is not TikTok this and that." Then I did "Hot S***."
01:58 Did you like "Hot S***"?
02:01 I did like that. I did. All right, so another thing because everybody just be thinking that
02:08 y'all be kissing my ass and everything. Jason told me, "I don't like that song."
02:12 I ain't going to lie. It hurt to say that though.
02:15 He was like, "I just don't f***ing like that song." I'm like, "Okay, okay. I get it."
02:20 Were you disappointed at how it performed? Because all your other songs go straight to
02:23 number one or right up there, top 10.
02:25 It disappointed me, but it's just a lesson because now I know what not to put in my album or not.
02:31 I wish it would have done how I wanted it to do, but if it didn't, I moved on to the next.