The power of purpose-driven leadership

Penny Pennington, Managing Partner at Edward Jones joined TheStreet to discuss how to lead with purpose.

Transcript

00:00 I've heard you talking about leading with purpose.

00:03 Can you talk to me a little bit about how that can be a strength in leadership?

00:07 Sure. Well, strength in leadership and strength in a competitive advantage for a company.

00:14 So our purpose is to partner for positive impact.

00:18 We say we are here to leave people in places better than when they found us and when we met them.

00:25 We improve the lives of our clients and our colleagues.

00:28 Together, we want to make a difference in communities and even society.

00:32 And so when we state that ambitious purpose, it sets us off in a strategic direction that results in success for our commercial enterprise.

00:42 And I'm not I'm not apologizing at all for having an ambitious purpose that fires our success commercially.

00:49 It helps us think of the possibilities and more people's lives. In fact, tens of millions of people's lives.

00:55 I heard somebody say recently that purpose is a great alarm clock.

01:00 And so in an environment where competitively you have to innovate and grow quickly, you have to test and learn new ideas.

01:06 You've got to you've got to access the marketplace and bring the best talent.

01:10 When we align our purpose as talented professionals.

01:14 Wow. We're we're unbeatable and unstoppable in serving more and more clients.

01:20 We are.

01:20 Thank you.

01:21 [BLANK_AUDIO]