These celebrity endorsements are just weird. Welcome to WatchMojo, and today we’re counting down our picks for the weirdest mismatches between stars and products they’ve sold.
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00:00 And that's how you make fairy cakes.
00:03 Fairy cakes!
00:05 Welcome to WatchMojo, and today we're counting down our picks for the weirdest mismatches
00:11 between stars and products they've sold.
00:13 I'd give anything to be with you.
00:20 Number 10.
00:21 Snoop Dogg - Hot Pockets
00:23 Oh yeah, it is.
00:26 Hello.
00:27 Rappers can create catchy songs about virtually anything, so it's no surprise that they do
00:32 so many endorsement deals.
00:34 Snoop Dogg rose to stardom in the 1990s with hard-hitting lyrics about police brutality
00:39 and West Coast culture.
00:41 In the 2010s, he tackled an even hotter topic, literally, over microwaving a Hot Pocket and
00:46 burning your tongue.
00:54 The rapper recorded a parody of his hit song "Drop It Like It's Hot" retitled "Pocket
00:59 Like It's Hot."
01:00 Snoop's stoner reputation makes it easy to believe he's eaten his share of microwaved
01:04 snacks.
01:05 Still, the music video tips into bizarre territory when the humanoid Hot Pocket mascot, Herbie,
01:11 parties with a bunch of video girls.
01:19 Number 9.
01:20 Tom Hiddleston - Centrum Silver
01:28 Fresh off his success as Marvel's Loki, it makes sense that Tom Hiddleston would want
01:32 to hammer out some endorsements.
01:40 What doesn't make sense is his POV-style ad for senior multivitamin brand Centrum Silver.
01:46 In this ad aired in China, he stares straight at the camera and pretends he's cooked you
01:50 some kind of salad breakfast.
01:52 He has to leave before you eat it, though.
01:54 To go where?
01:55 We're not sure.
02:05 The ad's seductive yet guilty tone is at odds with Hiddleston's insistence that you take
02:10 senior vitamins with your meal.
02:12 Is he supposed to be your hot date?
02:14 A hallucination?
02:15 A random celebrity who snuck into your house and is worried about your health?
02:19 Unclear.
02:20 But this is definitely one way to sell vitamins.
02:23 Number 8.
02:24 John Cena - Crocs
02:26 Beloved celebrities can put their name on just about any product.
02:30 And wrestler-turned-movie star John Cena has sold everything from Capri Sun to hefty trash
02:35 bags.
02:42 That said, Crocs shoes was a strange endorsement choice made bizarre by the anti-bullying themed
02:47 ad campaign.
02:48 Cena opens up about being bullied in school and gives his advice.
02:53 Don't get even, but do put muscles on top of your muscles.
02:59 We're glad that worked for him, but what does any of that have to do with Crocs?
03:02 Associating bullying with a product that's already not the coolest fashion choice might
03:06 not be a great marketing strategy.
03:08 Still, John Cena was paid handsomely to share a touching story and wear comfy shoes.
03:14 Well played, Invisible Man.
03:23 Number 7.
03:24 Helen Mirren - Wii Fit
03:28 Films leading ladies are known for poise and elegance, but they can still have fun with
03:32 a wacky endorsement deal.
03:34 Helen Mirren went from playing Queen Elizabeth II to completing different exercises using
03:38 the Wii Fit video game in 2010.
03:41 Nintendo wanted to show that their product wasn't just for kids, and in fairness, Mirren
03:46 is genuinely enjoying herself in the commercial.
03:54 She's known for playing stern women with nerves of steel, which adds to the ad's bizarre charm.
04:00 Helen Mirren earned half a million pounds for these ads, roughly $800,000, and they're
04:05 proof that weird endorsement match-ups can turn out adorable.
04:12 Number 6.
04:13 Brad Pitt - Pringles
04:17 Before appearing in Fight Club and other landmark films, Brad Pitt was typecast as just another
04:21 California dude.
04:23 While this ad may not have been bizarre for him to do at the time, the role is definitely
04:28 strange now in contemplating his subsequent career.
04:31 Pitt leaned into the stereotype for his star-making role in Thelma & Louise, but three years earlier,
04:36 he honed his hunk skills in a truly memorable Pringles commercial.
04:40 A shirtless Pitt proclaims that he has "the fever" for snacks, apparently.
04:45 Dizzying cuts and neon colors form a story in three acts.
04:49 Surfers want Pringles, babes bring Pringles, the day is saved.
04:53 The ad keeps repeating the tagline, "I've got the fever, the fever reliever."
05:04 It's so chaotic, you almost forget you're watching serious movie star Brad Pitt go crazy
05:09 for processed potato chips.
05:14 Number 5.
05:15 Penelope Cruz - Nintendo DS
05:21 Cruz attempts to paint glamorous celebs as just like us, make them look totally out of
05:25 touch.
05:26 In Penelope Cruz's ads for the Nintendo DS, though, the movie star has never been more
05:31 relatable.
05:32 She yells at the screen while playing New Super Mario Bros. 2 a little too competitively
05:36 with her younger sister.
05:44 No dramatic hair flips, no slow-mo smiles, just Penelope Cruz collecting 1-up mushrooms
05:50 like the rest of the gaming population.
05:52 Her Italian ad for the console is even better, as she does a Mario impression complete with
05:56 fake mustache and overalls.
06:05 The accent isn't quite there, but it doesn't matter.
06:08 Seeing the ultra-glam celebrity embrace her inner Nintendo fan makes for one cute endorsement,
06:13 even if it is bizarre.
06:15 Number 4.
06:16 Bob Dylan - Victoria's Secret
06:18 Few strange celebrity endorsements bomb quite as badly as Bob Dylan's infamous 2004 Victoria's
06:24 Secret commercial.
06:25 The famous folk singer isn't wearing lingerie himself, but that might have actually been
06:30 an improvement over the final product.
06:39 Bob Dylan croons his song "Lovesick" while the camera zooms creepily over supermodel
06:44 Adriana Lima's body.
06:46 His peak early 2000s sleeves and the constant cuts back to Dylan's face make the ad feel
06:50 truly cursed.
06:52 The world should have seen this coming, as Dylan said in a 1965 interview that ladies
06:57 undergarments would eventually make him sell out.
07:11 Number 3.
07:12 Justin Bieber - OPI Nail Polish
07:15 It's always strange when a celebrity endorses a product that their fans care about, but
07:19 they obviously don't use themselves.
07:22 Justin Bieber is a mainstay of celebrity fashion columns, but he's never been known for impeccably
07:26 manicured nails.
07:28 That didn't stop the pop singer from selling over 1 million bottles of OPI nail polish
07:33 at the height of Bieber fever in 2011.
07:36 His collection featured his face on the packaging and shade names like Baby Blue and One Less
07:41 Lonely Glitter.
07:42 Today, his wife Hailey Bieber is the designated OPI spokesperson of the couple, which makes
07:47 a lot more sense.
07:49 Number 2.
07:50 Ozzy Osbourne - I Can't Believe It's Not Butter
07:55 The lead singer of Black Sabbath was nicknamed the Prince of Darkness for his demonic imagery
08:00 and wild antics.
08:01 In 2006, he sold his soul to another dark force, Big Marjoram.
08:06 Ozzy appeared in TV ads for I Can't Believe It's Not Butter, happily making fairy cakes
08:11 alongside an Ozzy impersonator.
08:13 In the spirit of the product, he had trouble determining which was the real Ozzy Osbourne,
08:18 as he fished around in the fridge for butter.
08:24 The commercial played off the popularity of the reality show The Osbournes, which showed
08:28 Ozzy as an aloof background character in his own family's drama.
08:32 Even with context, it's beyond strange to see the legendary metal singer casually baking
08:37 a cake on the weekend.
08:42 Before we unveil our top pick, here are a few honorable mentions.
08:46 Method Man - Sour Patch Kids Because Method Man's candy rap is better than
08:51 it has any right to be.
08:58 Memphis Bleak - Garnier Fructus Because he sold out as much as humanly possible.
09:07 Cristiano Ronaldo - Facial Fitness Pro Because he really commits to the silly facial
09:14 exerciser.
09:32 Kim Kardashian - Charmin From Kim's business empire to Kendall not
09:46 knowing what the word frugal meant, the Kardashian's reputation is all about money and glamour.
09:52 Which is why Kim probably wants everyone to forget about the time she endorsed Charmin
09:56 toilet paper in 2010, appearing at a public restroom ribbon cutting in Times Square.
10:02 Luckily, the internet is forever, as are the images of Kim Kardashian awkwardly sandwiched
10:08 between two plush bear mascots.
10:10 Kim had just moved to New York, so it's possible she said yes because she was in the neighbourhood.
10:15 Whatever the reason, we're glad this surreal collab exists.
10:19 What big-name endorsement deals made you wonder what the stars were thinking?
10:23 List your picks in the comments.
10:37 the comments.
10:45 (logo thuds)