The third generation of the Panamera is presented in a unique form. Alongside this completely redeveloped model, Porsche is unveiling a specially created one-off car in Shanghai. The Panamera Turbo Sonderwunsch shows the attention to detail with which Porsche Exclusive Manufaktur implements the Sonderwunsch programme. This highly exclusive, unique car visualises how a totally personal dream sports car could look for a Sonderwunsch customer.
Individuality is a particular form of modern luxury. Which is why the new Panamera is available ex works with a broad selection of colours, upholstery, decors and accentuating details. For those with even more individual and highly exclusive expectations for their personal dream car, Porsche offers its customers the Sonderwunsch programme. This includes consultation, planning and expert execution of custom colour and material wishes and even the building of customised one-offs. Porsche will be presenting the all-but-unlimited options of the Sonderwunsch programme during the world premiere of the new Panamera in Shanghai.
The clear coat of the Sonderwunsch Panamera Turbo contains flakes vaporised with real gold, creating a premium look with depth effect. The exterior also features pinstripes in the also newly developed colour Avium Metallic with an integrated Sonderwunsch logo. The face of the 21-inch centre-locking rims and the frames of the side windows are also finished in Avium Metallic. Craftsmanship and attention to detail are evident in the meticulously finished logos on the rear.
Individuality is a particular form of modern luxury. Which is why the new Panamera is available ex works with a broad selection of colours, upholstery, decors and accentuating details. For those with even more individual and highly exclusive expectations for their personal dream car, Porsche offers its customers the Sonderwunsch programme. This includes consultation, planning and expert execution of custom colour and material wishes and even the building of customised one-offs. Porsche will be presenting the all-but-unlimited options of the Sonderwunsch programme during the world premiere of the new Panamera in Shanghai.
The clear coat of the Sonderwunsch Panamera Turbo contains flakes vaporised with real gold, creating a premium look with depth effect. The exterior also features pinstripes in the also newly developed colour Avium Metallic with an integrated Sonderwunsch logo. The face of the 21-inch centre-locking rims and the frames of the side windows are also finished in Avium Metallic. Craftsmanship and attention to detail are evident in the meticulously finished logos on the rear.
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MotorTranscript
00:00 Thanks to our Porsche exclusive Manufaktur, a combination of craftsmanship, attention to detail and decades of experience has resulted in some very individual customer cars.
00:15 Sports cars as unique as one owns fingerprint, as tailored to one's own lifestyle.
00:25 Today, across all model series, customers can choose from more than 1,000 exclusive Manufaktur options.
00:34 More than 80% of our Panamera buyers opt for at least one of them.
00:41 The Porsche Crest embossed into the headrest, for example, is one of the most popular.
00:49 And 10% of all Panamera are extensively refined.
00:55 They come to our exclusive Manufaktur workshops in Leipzig for exclusive modifications.
01:02 Well, you might know our Porsche car configurator. I can imagine you do.
01:09 So, you probably recognized that's about much more than simply selecting options.
01:18 You can be your own designer, according to your own personal taste.
01:24 Take this, your key.
01:32 How do you like your key?
01:35 The sides painted in body color or colored and covered in leather to match your own car interior?
01:45 What about the seams on the case?
01:48 Well, it's up to you.
01:51 There are more than 200,000 possible combinations just for your car key alone.
01:59 Or if you still like it even more personal, what about adding individually designed logos, letterings or text?
02:10 Of course, color plays an important role in any dream car.
02:15 Porsche has always had a very wide palette on offer.
02:20 And we are constantly expanding it.
02:24 Currently, across all model lines, there are more than 170 paint colors to choose from.
02:32 And Porsche colors each with their very own story, like ruby star or Irish green.
02:40 And of course, our customers can also create their very individual shades and give them even their own name.
02:51 At Porsche, the possibilities to make your most personal sports car dream come true are almost endless.
03:01 And now, let's go one step further and get rid of the "almost".
03:08 Well, three years ago, we revived our legendary Porsche Sonderwunsch program.
03:15 Originally from the late 70s, we have made it even broader in scope.
03:22 Made the whole process even more emotive.
03:27 Today, we enable our customers to create their very own bespoke factory re-commissioning of factory one of sports car.
03:38 In doing so, they become the project manager of their own dreams.
03:45 Starting with a very blank sheet of paper, they can be there in person and their idea becomes a real car.
03:55 From the very first design sketch, through testing the technical feasibility, to the highly individual sports car itself.
04:05 Always in very close cooperation with our team of experts, designers, engineers, coach builders, painters, trimmers and many more.
04:17 And every factory one of customer gets an original Porsche employee ID card on top of that, becomes a Porsche family member.
04:28 So for Porsche customers, this is the highest level of accessibility.
04:35 It makes their car a masterpiece.
04:39 Unique and incomparable.
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