The Sonderwunsch experts at Porsche Exclusive Manufaktur have created this model in collaboration with Porsche Korea and the Style Porsche design department, and the combination of traditional Korean cultural influences with modern elegance makes the Taycan Turbo K-Edition a unique sports car with a luxurious feel.
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MotorTranscript
00:00In 2024, we celebrate the 10th anniversary of Porsche Korea.
00:26We came up with something very exclusive, a Sonderwunsch market edition.
00:3150 cars exclusively built our appreciation to the Korean customers.
00:41Sonderwunsch is our offer to create products that go beyond our catalogue offer.
00:47Usually, we work on topics that have never been available before.
00:52Due to the fact that this product substance that you find in the cars is not available for any other customers.
01:00Of course, the value of these cars is very high and we're talking about real collector's items.
01:08Porsche Korea is one of our most important markets.
01:11We get a lot of inspiration and we are very thankful for all the passion for our brand and the excitement for our products.
01:20We deeply enjoy the close link between our Porsche DNA and the Korean society and culture.
01:33Well, normally, whenever we do a market edition, there's one color.
01:36The common color sort of ties them all together.
01:41But with the K edition, we decided to do five different colors for the 50 cars.
01:46Ten of each to represent different metropolitan areas or even an island.
02:04One of the colors that we chose is called Ruby Red Metallic.
02:07And that was chosen to represent the area of Sejong, which is an area of Korea that goes way back in history.
02:13It's also the high-tech area, which funnily enough is very similar to what Porsche is all about.
02:17Tradition and innovation.
02:26When you have an edition of five different colored cars, you always need certain elements to sort of bring them together.
02:31And this we chose together with the Korean market.
02:34This idea of the skyline that represents different buildings or architecture or monuments within Korea.
02:42There's one little element that we're quite proud of.
02:44It's a specially designed stamp.
02:46And it's based on the king's stamp.
02:48And within that symbol, we spelled the name Taekwon in the Korean language.
02:52And we use that on different places within the car.
02:58If you look at the challenges of the project, there's a couple things that stand out.
03:02Such as the cross-stitching. It's very complicated, very beautiful stitching.
03:05We applied that for the first time in the Taekwon.
03:08It's also the subject of color blocking.
03:10Creatively developing all these elements together.
03:13Sort of bring it all into a real complete package that's also at the same time very individual.
03:21We bring together the experts from the market.
03:24In this case, Porsche Korea and our Sonderwunsch organization in the Stuttgart headquarter.
03:29And therefore, you can see and feel all the emotion that was brought personally into this project.
03:36In the result, in the product substance of these very exclusive cars.