Proton launches S70 sedan, targets monthly sales of over 3,000 units

The Star

Proton Holdings Bhd has launched the S70 compact sedan, and is targeting to sell over 3,000 units a month for the first year.  International Trade and Industry (MITI) Minister Tengku Datuk Seri Zafrul Tengku Abdul Aziz launched the car on Tuesday (Nov 28) and said the S70 enables Proton to return to the C-segment compact sedan market after the success of their sport utility vehicle models.  WATCH MORE: https://thestartv.com/c/news SUBSCRIBE: https://cutt.ly/TheStar LIKE: https://fb.com/TheStarOnline

Transcript

00:00 The new Proton S70 compact sedan has been launched.

00:16 Proton Holdings Berhardt said it is targeting to sell over 3,000 units a month for the first

00:21 year.

00:23 The 1.5-litre turbo S70 comes in four variants, namely the Executive, Premium, Flagship and

00:30 Flagship X.

00:32 The price for the Executive model starts from Rs 73,800, the Premium starts from Rs

00:39 79,800, the Flagship starts from Rs 89,800 and the Flagship X model starts from Rs 94,800.

00:50 The S70 has received about 1,200 bookings so far and will be delivered early next year

00:56 with the Premium and Flagship variants being the most popular.

01:01 International Trade and Industry Minister Tg.

01:03 Datuk Sri Zafro Tg.

01:04 Abdul Aziz launched the car on Tuesday and said the S70 enables Proton to return to the

01:10 C-segment compact sedan market after the success of their sport utility vehicle models.

01:16 He also noted that Malaysia is the only country in ASEAN with two homegrown original equipment

01:22 manufacturers.

01:23 "So as at the end of October, the TIV, the total industry volume, has grown by 11.6%

01:30 over 2022.

01:31 With slightly more than a month remaining for this year, we are on track to break the

01:36 all-time value record that was set just last year.

01:41 I've also taken note that Proton is becoming one of Malaysia's main exporters of vehicles.

01:48 Although the numbers remain relatively small, but Miti would like to challenge Proton.

01:56 Can we see a rapid expansion on the bank of the introduction of new models?"

02:03 He also said that Malaysia's automotive industry has contributed more than $30 billion to the

02:07 gross domestic product, with an annual production output of over 500,000 vehicles.

02:14 Tengku Zafro also highlighted that Malaysia's broader strategy is to leverage the growth

02:18 prospects of electric vehicles.

02:21 [BLANK_AUDIO]

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