National carmaker Perusahaan Otomobil Nasional Sdn Bhd (Proton) says it is planning to launch five electric vehicle (EV) models that use the Global Modular Architecture platform under its newly launched EV brand, Proton e.MAS.
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NewsTranscript
00:003, 2, and 1.
00:09And there we have it, ladies and gentlemen, presenting to you the new Proton e-mask.
00:16So the objective of today's event, first is to unveil the new Proton EV brand,
00:22as well as we rationalize the logo and also elaborate on the Proton moving forward, particularly on the EV.
00:32During the presentation by both Dr. Lee and Mr. Yusri,
00:38they started from the history of the Proton, and Mr. Yusri focused on the elaborate on the technology of EV,
00:47and also what kind of platform, and also it's not giving detailed deadline,
00:53but what I can say that, as Dr. Lee mentioned, it will be soon.
00:57The moment, the readiness of the platform of the GMA01,
01:03so the detail of the car, which model, price, we will announce once we are ready.
01:13How many units were planned to be launched?
01:18As for the concept that we showed just now, under GMA platform, there are about 6 models that we planned.
01:29So we haven't decided the timeline, but the first model will be very, very soon.
01:37It could be early next year, or maybe early.
01:44We want to capture or we want to gauge how the acceptance of the Proton EV to the market.
01:51In terms of the volume and the model, we will decide based on the demand and also acceptance on the public of the Proton EV.
02:02What will be the difference between EMAZ and other EV cars?
02:07First, I think it was mentioned, apart from comparing to the other global brands,
02:13we follow the trend, the right platform, which focuses on EV integrated platform.
02:21We are not converting the current ICE platform to EV.
02:27We will use a new platform based on the EV platform.
02:31So we are going to maximize the battery capacity.
02:36And also we look into having the super app that integrates with all the CPU,
02:42so that you don't have to install so many apps inside your phone to find the charger or to pay for the charging.
02:50The dream for us is to incorporate all the apps into one super app,
02:55which currently has been done by our subsidiary company, Ecotech.
02:59And also we work closely with MARI to facilitate the EV owners in terms of finding the right place to charge and also what is the right charging point.
03:14From humble beginnings, to becoming a symbol of national pride,
03:24Proton has always driven forward.
03:29Now, we embrace a new era of innovation with electric vehicles for future generations.