Kim Kardashian Rocks 'ULTIMATE NIPPLE BRA' In New SKIMS Ad

Transcript

00:00 I'm introducing a brand new bra with a built-in nipple.

00:03 So no matter how hot it is, you'll always look cold."

00:08 Kim Kardashian woke up and said, "Free the nipple!"

00:12 On Friday, the 43-year-old launched Skim's Ultimate Push-Up Nipple Bra that promises

00:17 quote "perfect fullness" with a quote "built-in faux nipple for shock factor."

00:22 In the witty video, Kim wears the bra as she cosplays as a sexy scientist and talks about

00:27 climate change.

00:30 "The Earth's temperature is getting hotter and hotter.

00:33 The sea levels are rising.

00:35 The ice sheets are shrinking.

00:37 And I'm not a scientist, but I do believe everyone can use their skill set to do their

00:42 part.

00:43 That's why I'm introducing a brand new bra with a built-in nipple.

00:47 So no matter how hot it is, you'll always look cold.

00:51 Some days are hard, but these nipples are harder.

00:56 And unlike the icebergs, these aren't going anywhere."

01:00 The video ends with the reality star wearing the bra as wind blows in her hair.

01:05 The mogul also teased the new product on her Instagram story, showing how it looks on compared

01:10 to her other bras.

01:11 "Alright, so I'm wearing a top with the regular Like Fits Everybody bra.

01:18 And this is what it looks like.

01:19 And I'm going to show you what it looks like with our nipple bra.

01:20 I'll show you.

01:21 It's like our push-up padded bra with the nipples.

01:32 The goal is for them not to look like that.

01:34 They'll always look like perfectly aligned nipples.

01:38 Okay, so this is what this bra looks like on.

01:43 It's the push-up.

01:44 It's our ultimate nipple bra.

01:47 So it'll kind of always look a little chilly no matter where you are.

01:54 But like perfectly even inside."

02:02 The ultimate push-up nipple bra launches on October 31st.

02:04 10% of its sales will be donated to 1% for the Planet, a global network of businesses

02:10 and environmental organizations that is working to support the planet.

02:15 This is the latest Skims campaign that's getting a lot of attention.

02:19 Earlier this week, the brand launched Skims Men with all-star athletes Neymar Jr., Nick

02:24 Bosa and Shy Gillias Alexander.

02:26 Before that, she launched a campaign with Cardi B and Kim Cattrall.

02:31 (music)