Iconic Aussie spread Vegemite has celebrated its 100th birthday at its home in Port Melbourne, VIC.
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00:00 [upbeat music]
00:02 - It's fantastic to be here to celebrate
00:09 Vegemite's 100 years, and particularly at the home
00:12 of Vegemite where the product's made.
00:15 And obviously we've had a series of celebrations
00:17 and a series of promotions, but today's the big day
00:20 where we bring everybody together to actually celebrate
00:22 the 100 years of what is an Australian iconic brand.
00:26 I think the thing that stands out for me
00:28 is that Vegemite's constant presence in Australians' lives.
00:32 And that can stand out from even the stories
00:35 of diggers taking Vegemite to war with them
00:38 right through to people today making sure
00:40 that they take the squeezy pack of Vegemite with them
00:43 as they travel overseas.
00:44 So I think it's more that it's such a constant
00:47 in Australians' life and so loved.
00:49 And most Australians will still sing the jingle
00:52 and love the story of Vegemite.
00:56 Sitting at that Vegemite table eating the toast
00:59 and then to be in the remake of that twice in a lifetime
01:02 is really beyond my wildest imagination.
01:05 So all the memories are wonderful.
01:07 And today just is the icing on top of the cake,
01:10 I think, to be here celebrating Vegemite's 100th birthday.
01:15 It's an occasion we'll never get again,
01:19 and I'm just so proud to be part of it.
01:21 And I'm sure that from now on we'll get many, many,
01:25 many more happy little Vegemites for generations to come.
01:30 And I wish it a happy birthday.
01:31 Congratulations to it.
01:33 Job well done.
01:34 ♪ We love the Vegemite ♪
01:36 ♪ We all adore our Vegemite ♪
01:38 ♪ It puts a smile on our skin every day ♪
01:42 (cheering)
01:44 [BLANK_AUDIO]