For those that missed out on a European summer, La Dolce Vita is coming to Melbourne this weekend. Celebrating the city’s long-standing ties to the continent’s boot, the 46th Melbourne Italian Festa hopes to sell more Australians on a Roman holiday.
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00:00As these competitors found out, arancini are easy to eat, but not easy to eat quickly.
00:12It's a preview of more competitions to come this weekend.
00:15Once up and running, the Royal Exhibition building will welcome 35,000 people for the
00:20annual Italian Festa.
00:22It's not just about food and wine.
00:24It's a demonstration of makeovers, so how to dress up as an Italian, how to make up
00:29as an Italian.
00:30ABS data shows more Australians than ever are visiting Italy, with a record-breaking
00:36312,000 making the trip last year.
00:40It's a number the Italian government is keen to keep growing.
00:43There are a lot of reasons why to go to Italy, and these regions and these representatives
00:48from Italy are here to tell all the Australians what there is in Italy waiting for them.
00:55It is a kind of tourism which is a slow tourism.
01:00It's a tourism that, I mean, it doesn't talk just to your eyes, but goes straight into
01:06your heart.
01:07Organizers plan to sell more than 300,000 meals over the course of the weekend.
01:12That includes plenty of Italian wine and beer, gelato and arancini bowls.
01:17All of this in the hopes of luring more tourists to Italy, one bite at a time.