Deputy President Rigathi Gachagua has said the government's decision to pay coffee farmers an advance of Sh4 billion and invite global coffee dealers to directly buy Kenyan coffee, are some of the moves that have thwarted plans of the coffee cartels. https://bit.ly/46VtcxS
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00:00 We started to make changes in the coffee industry. We had a hard time getting people to buy coffee from us.
00:13 Because they buy small, sell big and they don't get any profit. We know how much they sell.
00:22 They had made a deal that if we stop making changes, they will stop buying coffee.
00:30 They agreed to stop making changes.
00:33 They did that in 2019, the government put a ban on it and they were allowed to continue.
00:39 They did that in 2020. Now we have said no.
00:42 If you want to buy, it's okay. We have obtained government money, 4 billion.
00:47 And we have another 2 billion.
00:50 Now we are planning how this money will go to the direct market.
00:56 We will give an advance of 8 shillings.
00:59 If we get a deal, we will come and talk.
01:03 We have made a deal with the president. I thank the president.
01:07 He talked to the American ambassador. He came to Meketi.
01:11 And the American ambassador, Meg Whitman, has called us to sell coffee to the Americans.
01:21 They are called Starbucks.
01:23 They come here to meet the president and me.
01:25 They are the ones who buy our coffee directly.
01:28 Because the people who buy our coffee, not the Americans, are people in Europe.
01:35 And one inch of coffee is sold to many people in the world and they don't even have a single cup of coffee.
01:42 They are brokers.
01:44 Now we want to find brokers who drink American coffee.
01:49 And they love our coffee.
01:51 First, they get our coffee.
01:53 We told the Americans to stop talking about a small blend.
01:57 Come and take our coffee, drink it as it is original.
02:01 And if the Americans come and tell us it is original, God forbid, they will buy it all.
02:05 Thank you.
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