CelcomDigi has unveiled its new corporate identity and gives an update at what stage their integration is currently at.
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00:00 It's been 10 months and 19 days since we merged, almost a year, like you said.
00:05 There are a few parts of the merger that's happening.
00:08 Of course, the merger of the organisation itself in terms of the people, the management, the board.
00:13 I think that's done quite in the early days, building a new culture, new process, approval process, so on and so forth.
00:22 I think that has been completed in terms of from almost in the early days, the first two to three months of the merger.
00:29 There's a few big ticket items of the merger and integration that's still happening.
00:34 The big one, for example, is the merger of our go-to-market, the sales team.
00:40 That has been completed in a way. We have a single sales team, for example, now.
00:44 We're still serving, up until today, we're serving two brands, the Salkom brand and the Digi brand.
00:50 Now we have a single sales team that supports both of these brands.
00:54 The integration of the network that is ongoing, we expect that to take maybe between 24 to 30 months to complete the whole integration of the network.
01:05 We're combining a 12,000 and 12,000 network into a single largest and widest network of 18,000 sites network.
01:13 That is progressing. I think we mentioned it earlier.
01:18 30% of it is going to be done this year, 40% next year, and 30% during the third year.
01:24 That's progressing well as what Albin has updated earlier.
01:28 Of course, there are other integrations happening around IT platforms and so on and so forth.
01:34 Similarly, that will take maybe 20 to 24 months to get all the systems.
01:38 To build on what Dazvidam said now, the products are available across both touchpoints.
01:44 If you walk into a Blue Cube store, you have about a dozen services that a customer could sign up across.
01:49 They would be served.
01:51 You wouldn't have, "Sorry, you're a Salkom customer. You've got to go to the Digi store next door."
01:56 You won't get that.
01:57 That's actually a big effort that was made very early on in the integration phase.
02:01 We did not want the merger to cause challenges to customer service levels.
02:08 Then on the product offering side, there are products now cross-offered across.
02:13 You could buy a Salkom prepaid, Salkom postpaid at a Digi store, vice versa.
02:17 That happens now as well.
02:19 In order to do that, the IT integration bit had to come quite quickly to enable that potential.
02:26 Then just to recap what I said earlier on the two brands of Salkom and Digi, those will remain as product brands.
02:33 You will have a Salkom XYZ.
02:35 You will have a Digi prepaid.
02:37 That way, Albert, maybe, who knows, will brand different things.
02:43 But you will have those there as product offerings.
02:48 Because of the strength of those two brands and because you have 20-plus million customers that are already there today,
02:55 then as you launch convergence, new products, SME enterprises, new bundles of devices,
03:01 that is when you'll see more and more Salkom Digi now coming in.
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