Podcasts from around the world in your language, music and playlists catered to your taste – AI does it all. To improve your entertainment, services like Spotify and Deezer are using AI. How can you benefit even more?
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00:00 Music streaming services are really into AI these days.
00:07 How can we benefit as users?
00:09 Your favorite podcast in your native language, even with a cloned voice of the original host.
00:16 New AI-generated music or your very own AI DJ that caters to your taste.
00:22 Spotify bets big on AI and others might follow.
00:27 Spotify is rolling out a new podcast feature that clones and translates a host's voice,
00:33 making the podcast available in other languages.
00:35 When you say the word toxicity, how are you defining it?
00:40 You're saying like toxic chemicals.
00:41 Chemicals that we introduce into our lives, into our skin, we consume, we inhale, we have
00:46 around us and that are in our food.
00:50 And with voice cloning tools now easily accessible, other streaming services or even creators
00:56 themselves could soon follow this trend.
00:59 And there's more to come.
01:00 How will AI change the world of audio entertainment?
01:04 Making podcasts more diverse.
01:07 Getting fresh ideas listening to podcasts from say India, Nigeria or Brazil.
01:12 Or listening to an English podcast in your language.
01:15 AI translators used in streaming services will let us choose any podcast really.
01:20 Tools like Spotify's voice cloning want to make podcasts globally available and help
01:25 break down language barriers.
01:27 So far, Spotify's pilot only includes translation from English to Spanish, French and German.
01:33 But more languages are likely to follow.
01:37 Cloning the creator's original voice gives them the chance to reach a larger audience.
01:42 And we can still experience the podcast in an authentic way.
01:45 Plus, listening in our mother tongue makes it easier for us.
01:49 What else can AI do for us?
01:51 AI-generated music.
01:54 AI-generated songs will become a thing on streaming platforms.
01:58 On Spotify, AI songs will now be tolerated, as long as they don't use cloned voices
02:03 of artists without their consent.
02:05 Music platform Deezer, on the other hand, will not strictly remove music with cloned
02:09 voices.
02:10 Instead, they work towards a model that compensates the artists.
02:14 For example, they are developing a system to tag music that has been generated by AI.
02:19 This is meant to keep users as well as the artists whose voices might have been cloned
02:23 informed.
02:24 In general, streaming platforms are still trying to find a way to deal with AI-generated
02:29 music.
02:30 Do you care if music is produced by an artist or AI, as long as it's good?
02:36 Many copyright questions regarding AI songs remain unanswered.
02:40 Who owns the song?
02:41 The creator?
02:42 The company that developed the AI software?
02:44 Or maybe the artist whose voice has been cloned?
02:46 However, AI content, be it podcasts or songs, exists on streaming services and is likely
02:53 only going to increase.
02:54 But who will help me separate the good stuff from the trash?
02:58 AI as your personal DJ?
03:02 The music platform SoundCloud has incorporated an AI service that listens to music and supposedly
03:07 identifies the next hit single.
03:10 It is meant to sort through SoundCloud's massive library of amateur music and recommend
03:15 to you what it thinks will be the new hit.
03:17 It's doing that by looking for patterns and characteristics of songs that correlate
03:22 with chart hits.
03:24 In February 2023, Spotify rolled out their own AI DJ.
03:28 It curates music it thinks you like.
03:31 These could be new releases matching things you listen to or that one song you had on
03:36 repeat for weeks in 2016.
03:38 Okay, well, personalized playlists have existed before.
03:41 But the AI DJ also provides you with facts about the music, artist or genre you're
03:47 listening to, delivered by a synthetic voice.
03:50 From this moment on, I'm going to be your own personal AI DJ on Spotify.
03:54 Let's go!
03:55 AI is here to stay.
03:57 So do you think it's the right move for companies to embrace it or should they bet
04:01 on human talent?