The Silver Award winner for Sustainability Champions: Cultural Ambassadors - Ahowee
A musical venture, Ahowee has been working towards preserving and enriching the Garo heritage through their folk music. They are promoting and incorporating traditional instruments, reanimating local agrarian history and culture, and preserving practices and stories which are slowly disappearing.
Video credit: Ink Creative Consultancy and Ka Knup Creatives
#Meghalaya #IRTSA #IndianResponsibleTourismStateAwards #MagnificentMeghalaya #SustainableTourism #ResponsibleTourismIndia #SustainableTourismindia #ResponsibleTourism #CelebratingPeople #CelebratingIndia
A musical venture, Ahowee has been working towards preserving and enriching the Garo heritage through their folk music. They are promoting and incorporating traditional instruments, reanimating local agrarian history and culture, and preserving practices and stories which are slowly disappearing.
Video credit: Ink Creative Consultancy and Ka Knup Creatives
#Meghalaya #IRTSA #IndianResponsibleTourismStateAwards #MagnificentMeghalaya #SustainableTourism #ResponsibleTourismIndia #SustainableTourismindia #ResponsibleTourism #CelebratingPeople #CelebratingIndia
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TravelTranscript
00:00 (upbeat music)
00:02 - Ahuey is a folk fishing band
00:07 with the aim to preserve and promote
00:10 the richness of Garo tradition
00:12 by telling the stories of our ancestors and the practices.
00:17 - Mostly the Garos sow crops like the rice,
00:21 millets, topiokas, the tubers,
00:25 also other green vegetables.
00:27 And in this pre-sowing, there is ritual being followed,
00:31 the krita, amua.
00:33 - We also incorporate the folk music
00:38 so that people in the younger generation
00:41 know at a very deeper level as to what is Garo culture
00:46 and how do we keep them alive
00:48 and also to incorporate the traditional instruments
00:52 in the modern musical forms.
00:55 (upbeat music)
00:57 - Through every project, we are trying to portray
00:59 the lifestyle of the Garos and the culture of the Garos
01:02 through our music and through our actions,
01:05 through different forms of music.
01:06 So that is something that we intend to continue
01:09 even in the future.
01:10 (upbeat music)
01:13 (upbeat music)
01:16 [BLANK_AUDIO]