Malaysians banks have come together to help raise awareness among consumers about scams with its refreshed #JanganKenaScam campaign.
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00:29 Trust extends to every aspect of our lives,
00:35 from the way we interact with one another on a personal level,
00:40 when we buy goods and services, to the functioning
00:44 of our economic and political systems.
00:47 Trust in the public sector, the keynote
00:54 for social harmony and stability,
00:58 and in the private sector, trust is the lifeblood of commerce.
01:04 When consumers trust a brand, they remain loyal to it.
01:09 For investors, trust in the company's leadership
01:13 and financial reporting is essential for strong capital
01:17 flows that promote economic growth.
01:20 One crime that has dominated the headlines, both in Malaysia
01:25 as well as globally, are financial schemes.
01:29 The challenges we face stem from several factors.
01:33 No doubt, criminals are becoming increasingly sophisticated,
01:36 riding the wave of technology.
01:39 While the world comes to grips with tools such as JEDGPT,
01:43 cyber criminals have created their own tools,
01:45 such as fraud GPT.
01:49 Criminal activities are also becoming increasingly complex,
01:53 as criminals exploit vulnerabilities across borders.
01:57 Therefore, all of us in the financial industry,
02:01 be it in the public or private sector,
02:04 must equip ourselves with the full arsenal
02:07 of the latest and emerging financial crime technologies
02:10 to effectively detect, prevent, and eliminate
02:14 illicit activities.
02:15 While security and technology measures are important,
02:19 public awareness remains our strongest defense.
02:22 Indeed, educating the public with these steps
02:26 is an ongoing effort, and this must go on ephemerally.
02:29 There is room for the industry to be
02:31 more proactive, prominent, and persistent in building
02:35 and raising public awareness in these steps.
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