Newly listed Evergreen Max Cash Capital (EMCC), which expects demand for pawnbroking to grow amid the rising cost of living, is looking to open up five new pawnshops. Its executive director Low Kai Loon talks about the company’s strategy to grow its market share in Malaysia.
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00:00 Currently we are standing around slightly over 3% so we foresee this figure to grow,
00:05 to improve in the future.
00:07 So in terms of the market share, we are not as big, as significant as like a 10% but we
00:12 strive towards there.
00:14 In terms of criteria, so actually we will look for a community, a big community, especially
00:22 on a community with boomi residences because those are our customers in general.
00:27 So they contributed 70-80% of our customer base.
00:33 So on top of that, we will look for the business district, the commercial area of that community
00:38 area.
00:39 So those will be our preferred locations.
00:41 Currently we are still focusing on the 4 states, so especially in Clang Valley because Clang
00:47 Valley itself is still highly populated and we foresee that there will be more populations
00:52 coming in from other states moving into the Clang Valley area.
00:56 So we are still focused in this area, so instead of going to other areas, we prefer to do it
01:03 in Clang Valley.
01:04 There are still more rooms to grow in this place.
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