Designing Infiniti

Designing Infiniti

Transcript

00:00 And everything we're doing, I feel that we keep that sense of the challenger, the fighting

00:10 the status quo.

00:17 We've gone back to Japan and some key words like the expression in Japan of "ma" which

00:23 is the mastery of the empty space, which deals with Japanese architecture and how they can

00:28 make minimalism have emotion and meaning.

00:32 Those are the aspects that we think about as we move forward.

00:36 This sense of beauty, this sense of sculpture that existed in the Prince with its power,

00:41 the sense of innovation from a technology point of view in the Q45, in the FX, innovation

00:47 of design and proportion, and in the Q60 of this beautiful sense of power and romance

00:54 of the coupe.

00:56 Coming here to Pebble this year, we really wanted to change the way our pavilion is structured

01:01 actually and we thought, why don't we just elongate this structure and give the sense

01:05 of the history of our company and the future of our company.

01:09 So very much we're using architecture and the design of our vehicles together to really

01:14 show where we're going as a company.

01:17 We start with the Prince coupe and then we created a nice open patio floor and then it

01:23 led you into this white space, this sense of ma, this clean minimalism.

01:30 Of course with Infiniti we're really in love with the sense of luxury should be lived in.

01:35 The platforms as you see on these models, very open.

01:39 So electrification has given us a kind of magic carpet where the batteries are all nicely

01:44 organized on the floor.

01:46 It allows the instrument panels to become quite thin, the center console to be more

01:50 of a bridge and it really allows you to settle in and to get comfortable.

01:56 We really want to create a luxury environment that has a sense of Japan and a sense of the

02:03 future and very much a sense of the world.

02:05 [MUSIC PLAYING]