On this episode of "The Jeff Fenster Show," hear serial entrepreneur Dan Fleyshman's remarkable journey, his investment strategies, and his invaluable advice for aspiring founders.
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00:00 You when you're doing 2 million I can get you to 9 tomorrow you're doing 12 million
00:03 I can get you to 50 fast the very first elevator night
00:06 Above my retail store in downtown San Diego next to Petco Park
00:11 I think this is what separates you from so many entrepreneurs and so many influencers. Well, my life has been built from
00:29 Today on the show we have an individual who's known for being the youngest founder of a publicly traded company
00:34 He licensed his apparel business for nine and a half million dollars at the age of 19
00:38 He scaled an energy drink brand to over 55,000 retail stores
00:43 He has thrown over 51 elevator nights. He co-founded the hundred million mastermind experience
00:49 He has spoken at over 250 business events angel invested in
00:54 43 companies and his agency elevator studio has spent over 60 million dollars with social media
01:01 influencers for fashion brands film studios mobile apps
01:05 Consumer products and more he's the host of the money Monday's podcast
01:10 which is consistently rated the number one entrepreneurial show on Apple iTunes charts and
01:15 Now he is building the first national chain store in the sports card industry with over 10 locations and growing
01:23 Despite all of his successes. His main passion is charity where he not only creates backpacks for the homeless
01:28 He also does toy drives and it was even awarded the humanitarian of the year
01:34 Alongside people like Drew Brees and Michael Phelps. He's an investor in Everbull a good friend
01:39 Please welcome to the show. My very good friend Dan Fleischman
01:43 Welcome to the show Dan. So ready, let's go
01:47 I mean I am so excited to have you here as one of my absolute favorite human beings
01:52 entrepreneurial superstar
01:54 Most of you already know Dan
01:58 But I want to get into more relevant things because I think one of the coolest things that just happened
02:02 Was the humanitarian of the year award at the Harold and Carol pump foundation alongside fellow good friend Drew Brees
02:10 amazing fish Michael Phelps and a whole bunch of other
02:14 Superstars and you were not only nominated but received the humanitarian of the year award. Can you tell us a little bit about that?
02:20 So I'm not an athlete just to clear it up
02:21 I'm not I don't have 28 gold medals like Michael Phelps or won a Super Bowl like Drew Brees
02:25 But yeah, I did break the Guinness Book World Records for the world's largest toy drive
02:30 And so I'm guessing that's what got me in doing that toy drive for nine years this year
02:34 We're doing our 10th year and we're doing 10 cities in 15 days somehow
02:38 But I've been doing charity my whole life the last decade in particular I have model citizen fund
02:44 I make backpacks for the homeless with 150 emergency supply items inside
02:48 We do the tweenest kids foundation. We do a back-to-school drive
02:50 Report-card-day drive Thanksgiving food drive and then obviously the toy drive always at Hubbell studio in downtown LA
02:57 And so I just always integrated charity into my world and into my life
03:01 And I think that's probably how it happened this whole humanitarian award thing is that
03:04 My goal has never been to get a pat on the back or raise money for my charities
03:09 It's for people to replicate my charities whichever one they like make it better different change or however
03:14 They want but I want to show them that charity can be easy
03:16 Well, I think what's so cool is it a model citizen fund is actually how we really built our relationship back in
03:22 2018
03:24 19 I
03:26 Learned about it and was fascinated and I just loved the fact that day one
03:30 That was the first thing you said is this is my charity. This is what I'm doing, but it's not to build my charity
03:34 It's actually how can I replicate this all across the country and that is so
03:38 Infectious it makes me and others want to be a part of it
03:42 And I think that has driven to help create these incredible charities that you that you spawn
03:47 And why so many people get involved and why you deserve the humanitarian of the year award?
03:51 So congratulations
03:53 Charity can be easy people make it feel very difficult and people also make it feel overwhelming like you've got to donate five grand ten
03:59 grand a million dollars
04:01 Put in your time energy your social media invite people over to a venue
04:05 Help the kids help the homeless help senior citizens like just go do stuff
04:10 It doesn't have to be about money and so often people just think about charity as like a dollar figure when
04:14 Yes for cancer and AIDS and those type of things, of course, they need zillions of dollars for those type of things
04:19 But feeding the homeless you can go there and feed them you can make ziploc bags of sandwiches giving toys to kids
04:24 You don't have to go get all fancy like race cars
04:27 Go give them like just toys that you can afford to give them
04:29 Go in and spending time at a senior citizen home or like a teen abuse shelter an orphanage
04:34 Like just spend time like you can spend your time energy social media power and do a lot of charity
04:38 But your charity doesn't just end at what we think as traditional charity
04:42 And I think this is what separates you from so many entrepreneurs and so many influencers
04:46 You're charitable with your connections
04:48 You are always figuring out how can I help so-and-so's company or make the right?
04:53 introduction to someone else without ever asking what's in it for me and
04:56 You are the one of these super connectors if you will and that's a charitable aspect of you that I don't think gets enough attention
05:02 So it's kind of like the concept of like I can give someone a fish or teach them how to fish
05:07 If I say hey Jeff meet this person that person puts five million dollars into every bowl
05:13 And then you go hire four hundred people. I helped you fish right and helped you teach you how to fish
05:17 I didn't donate to four hundred people, but the butterfly effect of this guy puts five million dollars here
05:22 You go hire four hundred employees those people now spend money in their local communities. They become managers of stores
05:28 They end up owning stores. They they hire more people in the butterfly effect of like this one text message
05:33 What did that really take me?
05:34 The group chat right and I just think about that if I do that every day
05:38 I introduce this person to this person they go do a deal and they go do a deal and they go start an event and
05:43 They go start this and they go start that the butterfly effect is all these people start getting jobs
05:47 Investments all these things that can happen just from a group chat
05:50 And I'll be honest you do this literally every day. I mean this morning
05:55 I received two texts from you on two different group chats for two different things right that is brand new opportunities
06:00 Yeah, so you do this and it compounds and it compounds and it compounds and because you don't worry about what's in it for you
06:05 The byproduct of it is my relationship with these two new people that you set me up with today
06:09 We know where it came from right and now we're always thinking about you
06:12 And how do we give back and they're so thankful and grateful so while you are so giving in that it does pay itself probably
06:18 10x back and this is something that a lot of people can start to understand that if you don't have all the resources who do
06:23 You know that can help somebody is the easiest way to start building a relationship
06:27 Yes, sometimes you can do it for commerce, so I don't make it seem like I couldn't say hey Jeff meet this person
06:33 And I tell this person hey can I have 10% if Jeff spends 1 million dollars can I have 5% or 10%?
06:37 Nothing wrong with that. I'm out there doing that all the time because I don't need that part in my life anymore
06:42 But Dan 11 years ago. I'm like hey can I get 5% here and 5% there's nothing wrong with making commerce
06:48 Same way a real estate commission or a car commission or selling jewelry or selling anything
06:53 Nothing wrong with like making introductions for commission if you say in advance very important guys
06:57 Don't introduce Jeff to this person that person then spends a million dollars and then ask Jeff three months later like hey
07:04 You owe me 50 grand or 100 grand that's not gonna go over
07:06 Well, but you tell Jeff in advance or the other person advance
07:09 Hey
07:09 I would like 5% or 3% or 10% or whatever the deal is
07:12 Of course they wasn't do it because they want to work with Jeff and the other person was right and so introductions
07:17 There's nothing wrong with the commerce part. I just want to be clear however
07:21 There's plenty of time you can do it just to plant a seed and have build relationships unless there's an exact cause and effect meaning
07:27 Jeff spend 1 million dollars this person. Hey person give me 5%
07:31 That is a clear-cut transaction if I say hey Jeff meet this person nine months later. He spends a million dollars with him
07:38 It's not really gonna be a way for me to ask for a commission
07:41 So just keep that in mind so you never like resent someone or think there's something awkward or just keep that in mind when you're doing
07:47 These inner introductions that there's a lot of deal flow that can happen that sometimes for commerce
07:51 Sometimes the plant a seed for the future
07:53 So we met at an elevator night that you put on and I think you've put on over 54 now
07:58 My math is right. I think Roger told me this before and
08:02 I came to an elevator night to meet you and from that elevator night
08:06 You said something there and I'm a big believer those who know me relationship capital. It's everything who you know make friends and
08:12 Someone asked you a question and it was the greatest answer
08:15 I've ever heard to the question of if you were stripped of all of your fame and all of your money and all of your
08:20 Resources and were put into the middle of a city that you knew nobody
08:23 What's the first thing you do and I'm sure you remember the answer so I'm gonna let you say it again
08:27 So I would essentially go
08:29 Find what I'm gonna choose a niche whether it's cars real estate. Let's just choose cars
08:34 I'm gonna throw a luxury car event
08:36 I don't have a car and I have a phone or anything cuz I just got dropped off in a random city or country
08:40 And I'm gonna go find the local car dealership. I'm gonna say hey, guess what next Sunday?
08:45 I'm throwing this really cool car event. I would love for you to be there and like yeah, of course
08:48 I'll be there then I go to the building over here
08:50 I'm like, hey, guess what guys the guy from the Ferrari dealership him and his friends are coming
08:53 His clients are coming. You should come next Sunday to my
08:56 This is gonna be amazing
08:58 Get them all excited and then I go the next place and I just like walking around the city with no money
09:03 No phone no nothing and I'm finding and asking for relationships and connections
09:06 And I'll go back to the car dealership the next day like hey
09:09 By the way guys if you have any really good clients to bring over let me know or if you can introduce me to them
09:14 And I go do the same thing and all of a sudden over the next five days
09:16 I'm getting introduced to the most high-end people in the world that are buying Ferraris and Lamborghinis and Rolls-Royces
09:22 I don't have a car. I don't have a phone. I have nothing right the same thing could apply to real estate
09:27 Hey, I'm been throwing a real estate event two weeks from now. Can you introduce me some of your higher-end clients?
09:31 I want to make sure they're gonna get front row
09:34 Front row what I mean, right? It's it's booking a venue. It's making the introductions
09:39 It's asking for relationships and favors and all of a sudden
09:42 I'm integrated into the real estate market or the car market in a city in like a two-week period with no phone
09:49 No, nothing just going around and setting myself up an event to network with people in that city. What taught you to do that?
09:56 Well, my life has been built from relationships
10:00 and so I've been throwing elevator nights for so many years and I've been throwing these charity events for so many years that
10:05 The people that I meet are mostly from my events or other people's events
10:09 And so when someone asked what would you do?
10:11 well, I wouldn't actually throw an event because I know that's how I can meet people in fast-forward and
10:16 Charity events give me an excuse to call anybody I want I can call Oprah and invited her to a charity event
10:21 I call Oprah and invited her to a business event. Nobody's answering right if I call her like hey
10:26 You want to come speak at the mastermind?
10:28 Yeah for a million dollars if I say hey, I'm throwing the world's largest toy drive
10:31 Where's the address right because charity and so
10:36 Oftentimes I've been able to meet so many interesting characters through charity related things and I'm not doing it for the business part of it
10:44 I'm doing it because I want those legends to be part of the charity events because it makes the charity bigger
10:47 but something had to
10:49 teach you this skill that you had there was an epiphany moment in your life because obviously as
10:55 Most of you know, and if you don't youngest CEO of a publicly traded company, who's your daddy energy drinks?
11:00 That didn't get spawned off of relationships. That was just gritty hustle
11:04 guerrilla marketing
11:06 Something triggered to make you realize that haha that if I cultivate these relationships if I create these environments to attract these
11:13 Incredible humans to the same thing a the butterfly effect, but be I'm gonna start to become friends with them
11:19 I'm gonna start to be able to do business with them. Was there some catalyst that happened the very first elevator night was
11:25 above of my retail store in downtown, San Diego next to Petco Park I
11:29 My goal was 40 people. I invited 40 people
11:33 165 showed up. But here's the kicker
11:36 The people were asking me a favor. Hey, can I bring this football player? Hey, can I bring these three supermodels?
11:44 Hey, can I bring the guy that owns all the buildings and high-rises in downtown? Hey, this guy owns Starkist tuna
11:50 He's a billionaire. Can I bring him?
11:54 I've never thrown this my first elevator night. It's upstairs of a freaking jewelry store, right?
11:58 I had to like break the wall down basically to like make it so that hundred sixty-five people could fit in there and
12:04 the people that they
12:06 Relayed and asked favors for us. Can I bring this superstar? Can I bring this business person?
12:11 Hey, this lady owns XYZ like they were asked me a favor if they could bring them over to my event
12:16 that's gonna be a three-hour event upstairs of a clothing store or jewelry store and
12:21 That's so important because the ability to cultivate relationships and create these environments where deals can happen and people can meet
12:28 Makes you synonymous with all of those relationships. Exactly. I mean, we've been friends. You're an investor
12:35 You own ever bowls. You're someone I've looked up to for years
12:38 I can't count anymore how many incredible humans you've introduced me to that
12:43 I have now gone off and other things have happened from that true butterfly effect
12:47 But you are the common denominator and I think that's true for so many of our friends
12:50 and that just makes that many more people look at you as
12:54 this magnet this
12:56 Individual that we want Dan around because Dan does so good for so many people
13:01 And so if you're listening to this and you're trying to figure out how can you replicate that?
13:04 Do exactly what he's saying group chats group chats set up these he calls him elevator nights
13:11 But set up these events these meetings of like-minded individuals where together good things can happen and don't always worry about what's in it for you
13:18 first
13:19 That also had to take something because as you said Dan 11 years ago
13:22 You were more focused on how do I monetize and create commerce from this as you needed to?
13:26 Yes, obviously you've made millions of dollars since then so it becomes less meat less important
13:31 But if you respond off into a new city and you had to start over
13:36 Sometimes it does feel icky to say hey, I want a piece of this deal. It feels much more transactional
13:41 Yeah, perfectly fine. Let it feel like II at least that icky. Oh pay your bills
13:45 Okay, when you're making these introductions if it's like hey luxury car dealer
13:50 I just met these three guys and one of them's looking for a Maserati. Can you open by Maserati?
13:54 He's like, of course I can he buys a Maserati for 150 grand
13:57 Can I have 1500 bucks or three grand or four grand? Of course, so give it to me
14:00 It's true when I'm introducing them for commerce. There's nothing wrong
14:03 Nothing wrong with it because I'm literally introduced them for common
14:07 They're going to do business together and there's gonna be financial transaction on both sides and I'm not asking for something egregious
14:12 I'm like, hey, can you give me 50 grand like asking for three to ten percent depending on whatever the type of deal is
14:17 That can add up to a lot like a lot and you can do it in different categories and niches, too
14:22 And so oftentimes like if someone says hey, can I bring business to your social media agency? Sure. I'll pay you 10%
14:27 Can I bring you a mastermind member? Sure. I'll pay you 10%
14:30 You're bringing me commerce. You're bringing someone to spend 25 K or 100 K or 50 K
14:34 Why wouldn't I happily give you 2500 bucks five grand ten grand a commission? Yeah. No, it makes sense
14:39 I just think that there's an icky factor to your point that prevents people from doing it. Yes, let it feel icky
14:45 Let it feel like it'll pay your rent and it's amazing when you have that extra cash now you want to do it more
14:50 It's addicting for sure. It's addicting. Yes
14:53 So, I mean, I don't know how many companies that you are involved with and have started 43
14:58 It's got to be more than that. I'm an angel investor in 43 the elevator rolling fund did eight investments elevator syndicate did nine investments
15:07 I'm investor in all of those. So theoretically actually 17 plus 43 is 60
15:11 I just count 43 is my personal
15:14 So we'll say 43. Yeah plus 17
15:18 60 of those 60
15:20 How do you how do you determine which ones you're gonna get involved with because I can't I mean I get deal flow sent my
15:26 Way and I don't do elevator nights
15:28 I can't imagine how many opportunities are thrown at you with people pitching you asking you to get involved
15:33 Yeah, it's almost a full-time job to decipher. What are your criteria that Dan Fleishman gets involved or doesn't okay?
15:39 so I get sent between 200 and 400 decks or
15:42 Requests to invest every single month and every time my initial response is sure send me business plan
15:48 Right away two to four hundred goes down to like zero to twenty
15:52 Okay, when they send me the business plan I can now narrow down great send me the financials the investor documents
15:58 And I look at it
16:02 Now it's down to like zero to five. Okay, so I've already narrowed down the two to four hundred to like zero to five
16:06 Next thing do I like the person that's running it, right?
16:10 That's why I use you as when I talk about at speeches
16:13 I bring you up all the time as my favorite investment of all time and my favorite founder
16:17 I have to like the person I want to be able to like go to dinner with them go to lunch with them
16:20 I have to trust them that at 2 in the morning something happens at a convention
16:23 They're gonna show up to fix the booth. They're not gonna wait till the next morning
16:26 I got to trust them right like I trust Jeff answer is gonna show up at 2 in the morning
16:30 Ready to go right ready. Let's go
16:32 So the first thing is the founder
16:35 Okay
16:35 So once I've narrowed down to the the deals the founder second is
16:39 Does anybody care like is this a business that people care about you can tell people care because they vote with their wallets
16:45 So does this business already have 200k in sales or 500k in sales or a million dollars in sales?
16:50 Well people care if it has zero dollars in sales
16:52 I have to gamble and hope and wonder that people are actually gonna spend money on this thing
16:57 The next thing is the third thing is really like how big can this thing get and I don't need to be a grand slam
17:02 I like base hits. I like normal things. I like some investments that are small returns
17:07 Some are medium returns some are big returns
17:09 Some are my shot at glory, right?
17:10 and so I just need to understand it so I can make a decision so I'm not gonna put a
17:14 Million dollars into one that's like a shot at glory because that's big gamble
17:17 I'll put 50k or 25k or 100k
17:19 But one that's like super safe and like I know is gonna work for the most part or it's almost guaranteed
17:24 I'll put 200k or 500k or a million because it's pretty safe, but it's not gonna be a grand slam
17:28 And so once I find the founder and I make sure I like them now
17:32 I like the company and make sure that people care people are gonna pay for it is the market there
17:37 The last thing is like do I want to be in this thing for the next three to seven years?
17:41 because there's not gonna be a financial exit or public acquisition or public offering or
17:47 Merger anything's really gonna happen for three to seven years if it works out
17:50 So am I gonna want to talk to that founder for years?
17:52 Am I gonna want to be involved in this business for years and all those things?
17:57 So now out of these hundreds and hundreds of pictures I get and business plans
18:00 I probably do one or two deals a month if you really break it down
18:04 And so it's not like I'm out there just making it rain investing all the time
18:08 I want to I would love to do 12 deals this month. I physically can't if I don't have all these requirements
18:13 And I'm assuming majority don't meet all those criteria very few which is a good model
18:19 But knowing that you have these opportunities knowing that there's these businesses
18:23 sometimes do you take on a company pre revenue even though it hasn't shown with the wallet yet because
18:28 You believe in it or you can use your sphere of influence to I will gamble personally. That is a gamble
18:35 I would not let I would not text Jeff Jeff's never gonna text. Hey, I'm investing 200k in this business. Will you invest?
18:42 Even though I know Jeff can handle it Jeff's willing to gamble etc
18:45 I don't want to risk my personal relationship with Jeff for him to gamble on this 200k
18:49 With me now that company goes on to do 500k million bucks 2 million bucks in sales
18:54 I promise you I'm gonna text Jeff like hey
18:56 You should put some money into this thing because now they've got people care people like this thing
19:00 So I will gamble on something. That's a startup company. I don't do those as much anymore
19:05 I'm really looking for companies doing 2 to 20 million in sales. So I want to skip the first two years
19:09 I'm just really busy a lot of things going on and so
19:14 I'm only gonna do one that's like a pure startup on our idea in a rare situation if it's like
19:19 Jeff's got a 19 year old that he loves and like there's something about it. Like I have to do it like emotionally
19:25 I'll do it, but I'm not gonna do a startup anymore for the most part because I'm much more useful later
19:30 You and you're doing 2 million I can get you to 9 tomorrow, right?
19:34 You're doing 12 million. I can get you to 50 fast if you're doing 0 0 to 1 million is really hard as an entrepreneur
19:42 I know how meaningful it is to invest in the people and causes that are close to me and on go fund me
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20:39 Really hard 10 million to 25 not hard at all
20:42 Which I think makes a lot of sense, especially because that you're at the stage now where you can use your relationship capital and
20:50 All of your know-how to make that jump
20:53 So if you're sitting here watching this and you're less than a million in revenue, what would you advise them?
20:58 So if I came to you with a deal you can't invest because as you said you're too busy
21:01 But you want to help me what would be the two three one five things?
21:06 You would say this is what you need to do to get this company and then give me a call
21:09 The most important one is a famous quote from Mark Cuban
21:13 sales cures all
21:16 Go somewhere and dedicate a few hours a day that you and your staff volunteers
21:20 sales reps commission based affiliates anybody sell every day even if it's just for a couple hours if
21:26 You do that and you do it every day and you think about you do that three or four hundred times in a year
21:31 For one to three hours a day you spend a thousand hours of your selling you're gonna sell a lot, right?
21:36 And if after the first month or two, you're not selling something's wrong
21:39 Something's wrong with the business. Yes
21:41 Change it make it higher lower more expensive change the quality something has to be changed
21:45 You will learn so much from more sales
21:47 And if you have more sales sales builds momentum you get more sales the press likes it your staff likes it your vendors like it
21:54 Your affiliates like it the retailers like it your clients like it. Everybody likes it when you have more sales, so sell more
21:59 Like please just sell more
22:01 Not enough companies not enough entrepreneurs not enough CEOs and founders spend X amount of hours per day
22:06 Just selling whether it's them or sales rep or someone in the company
22:09 Just sell more if you sell more you will build momentum and people want to invest
22:13 Investors like to invest in momentum my company's going like this if I said hey Jeff this company is doing this
22:20 They went from two million sales down to one million you want to invest
22:22 Right, even if you get like a sweetheart deal or like some big discount not exciting what's exciting that's exciting
22:30 And so when a company is going up in sales that is exciting
22:34 That's one of the first things you would say in a pitch like hey, Dan
22:37 We just hit a million dollars in sales last month. We were at six hundred thousand. Whoa right. I'm in yeah
22:43 What did you do? I love it even though you're under my requirement of two million. I love it
22:47 You went from 600 K to a million. That's huge. It's a 50 or 60 percent increase like that so like sell more
22:52 That's the first thing next thing get all your ducks in order get all your ducks in a row get out
22:58 Like get your house in order as Sean Wayland says like get everything in order
23:01 That if I want to invest and if Jeff wants to invest and we want to bring in Dave Meltzer and Ed Milette
23:06 We're all gonna invest
23:07 You're gonna have everything in line for us to be able to invest meaning have your business plan done have your financials buttoned up
23:14 Have your investor documents ready to go because what if I say yes, and you don't have your investor documents
23:20 I'm gonna get another couple hundred messages the next month, and I'm gonna forget about you and people say no offense no
23:27 It's offensive. I want it to be offensive because you messed up. Yeah, you're gonna learn yes
23:31 I don't want to be like oh no offense. I'm so sorry. I'm not sorry
23:33 You came to me for an investment, and you don't have investment documents why?
23:37 Why?
23:40 What if I say yes, and I'm like oh, I have a group chat
23:43 Jeff Enster Ed Milette Dave Meltzer hey guys let's all invest in this thing and I'm like oh shoot
23:47 They actually don't have their investor documents. I'll message you guys in a few weeks when they do
23:51 Won't want long yeah, good luck
23:53 Right over you just pop the balloon and the excitement's like yeah goes away
23:57 So having everything prepared in advance so that when you say hey Dan and Jeff you guys want to best boom business plan boom
24:05 financials boom investor documents all in one email
24:08 Just that alone shows us that you're buttoned up makes you stand out
24:13 Any other tips sales ducks in a row?
24:17 Well
24:20 People have to really know their market. I have it really turns me off mentally when someone says
24:26 Well, this is a 19 billion dollar market, and if we just capture 1% of the 19 billion dollars
24:32 That's 190 million sales come on man like yeah first of all
24:35 19 billion just making up a number second of all nobody's capturing 1% third of all what are you talking about like it?
24:42 It makes it sound you've heard this happen on Shark Tank often when they're just like come on like that isn't studying
24:47 What is studying is hey our competitor has?
24:50 42 locations that does
24:53 500,000 each which is 11 million dollars or 20 million dollar like telling us the numbers of like the industry hey our
24:59 Our locations are more efficient. We have clothing stores our
25:03 overheads only this like
25:05 Walking me through things that like show that you understand the market like the details is way better than just saying some like esoteric numbers
25:12 You read on Google?
25:14 so transitioning because you are the one of the kings of personal brand and
25:18 You whether you realize they're not a responsible why we're sitting here today
25:21 Because two years ago you were in my ear and said you either start making a personal brand for yourself
25:26 Or I'm gonna kill you. I think you said that exactly and here
25:30 We are and I've put a lot of effort into the personal brand
25:33 Thank you. Thank you and
25:35 You're you're responsible so good or bad world blame him
25:40 but I think that there's a lot of merit to that and so as entrepreneurs out there you're building your company and
25:45 Maybe you feel like I felt which was I don't have any desire to be personally known or famous or whatever the terminology
25:53 I don't care. I'm a private guy
25:55 But you made it clear to me, and you are the only person that ever got me convinced because you said no no no
26:01 I'm an investor in your company
26:02 I need you to do that because it's gonna drive more sales
26:05 It's gonna build the brand and people need to get to know you so they're more interested in ever Bowl or we build
26:10 Help the audience who's sitting on the sideline right now without the personal brand, but have a company and have a reason
26:15 Watch this guys
26:18 People buy from people that they know like and trust
26:21 You have a personal brand whether you'd like it or not
26:24 You have a decision to make let people rumors and gossip about you or you tell your story
26:30 And so I break down why you need a personal brand one if you don't think you need one you're wrong
26:36 Let me just be really blunt about it because even if it's not for you
26:39 Your kids might need you to help them with a charity thing
26:42 Your grandma might need you to help her with leukemia or Alzheimer's situation or if it's like a fancy dinner to help raise money
26:48 Your uncle is like opening a new bar your friend from high school is launching a book
26:53 Someone else is throwing a little business conference someone else is doing like a cookies and baking meetup
26:58 And everyone's gonna come to the local town you having four thousand followers or twenty thousand followers is a big deal in your local community
27:04 You do not need hundreds of thousands
27:06 You don't need millions you need people in your niche and if you do that whether it's for yourself or your family friends, etc
27:12 It doesn't go away with this line at our agency
27:15 We can't undo famous and so if you build a personal brand up and you get more famous within your niche or your community
27:22 That is powerful. It can help with charities. You can help with your friends
27:25 It can help with sales and up with everything in your world
27:27 And it cannot hurt unless you say something crazy or bad or dramatic or political or whatever
27:32 Outside of that having a personal brand is very powerful and useful to you forever
27:36 Now we live in an age in society where it's also free to do it
27:41 Obviously you could spend money to make it go faster, but you can do everything we talked about for free
27:45 Facebook Instagram LinkedIn Twitter snapchat tick-tock threads
27:49 free free free free free free free
27:53 In your pocket right now or whatever you're watching this
27:56 Podcast on show podcast. Yeah
28:00 You're either watching on this Android or an iPhone
28:03 Congratulations, you have one of the nicest cameras in the history of the world
28:06 You already paid for so the nicest camera in your pocket
28:09 All the platforms are free and you're already gonna go do stuff with your phone in your pocket
28:15 Meaning you're already a realtor. We're gonna go do real estate
28:17 You're already a fitness trainer or chef a makeup artist a hairstylist
28:21 Whatever it is that you do pull your phone out
28:24 You already have it with you and then take that phone and push send on some of these platforms
28:29 With just basic content about your real life what you think is boring looks like magic to us
28:34 And so you making content about the things that you do with the phone that's already in your pocket with the platforms
28:39 That are already free. You have no excuse not to build a personal brand
28:52 And that makes a lot of sense and it convinced me but I think there's a fear
28:55 Especially I had one which is because I'm a private guy
28:59 Number one, I thought okay
29:02 I'm gonna post all this stuff
29:03 But if everyone's doing that it gets drowned out and I'm just still it's almost like if no one has one
29:08 No one has one and if everyone's trying like how do you stand out and differentiate and number two?
29:11 I like to keep some form of privacy. How do you how would you answer that if someone asked you Dan?
29:18 Those two are my biggest concerns. You only have to post about what you want to post about
29:22 Don't want to post your kids don't post your kids. Don't want to post your dogs
29:26 Don't post your dogs don't want to post your family on vacation
29:29 Don't there's no requirements to post anything personal that you don't want to you're at an event don't feel like posting you don't have to
29:35 It's all completely optional at your leisure whenever you want 24 hours a day
29:41 It doesn't have to take away any time from what you do and you only post the things that you want to showcase
29:46 Now I say just you showcase when you're traveling or with your pets etc for safety reasons posted after you leave the location
29:53 So if you're at a hotel or at a restaurant or somewhere
29:55 Wait till you're in the car driven away before you post what restaurant or hotel especially for girls
30:00 Make sure you don't post while you're live at a restaurant or a hotel for example or a casino, whatever
30:05 But you're just showcasing the things that you want to it's all optional. That's the best part about it
30:10 Sometimes business sometimes your life. Sometimes you're at the gym. Sometimes you're basketball
30:15 You just post what you want to post about
30:17 The difference is if you don't post about it
30:19 People are just gonna think things about you and have rumors about you and gossip about you and not know
30:23 The other aspects of your life by showcasing other aspects of your life
30:27 You build an emotional attachment and people's an emotional attachment. They'll have top of mind awareness
30:30 So if you get an emotional attachment you get top of mind awareness
30:34 When Jeff says hey, I'm looking for a fourplex in San Diego. I'm like, oh, yeah Leon cook. He does real estate
30:41 He's in San Diego. Oh, I'm looking for a personal trainer and I like her to be in like San Diego LA
30:45 Oh Casey loves fitness. Maybe she'll do it
30:47 Like I just think about things the second you say the word real estate personal trainer author
30:52 Podcaster like someone says the word acai bowl. What do I think about right?
30:56 Someone like you want those key words to happen so that you have that so whatever profession you're in or your career passion or hobby
31:04 Someone says the key word about what you do you want to pop up in their head?
31:08 So, how would you advise the entrepreneur small company trying to grow?
31:13 They're spending all this effort on personal brand because I think a lot of people are trying and I think they're not doing a great job
31:18 Why aren't they doing a great job? And what is what are they doing wrong? Okay, that's really easy. It's consistency
31:24 It's kind of like what you just said about well if everyone's doing it, why should I do it? There is 5.1 million podcasts
31:32 That's an actual number Wow
31:35 Less than a few thousand have ever done more than a few dozen episodes
31:38 So the 5.1 million
31:42 Barely anybody's done 10 20 30 episodes. You just really think about that for a second
31:47 All of them have the opportunity to do it
31:49 It's not that expensive when you really think about it. Nobody has to do freaking six-figure facilities like yours
31:54 They could do it from a phone
31:56 They can do it with one mic and a phone really and they can skip the mic if they had to I think anybody can
32:00 Do it
32:01 Consistency the same thing when you talk about social media if I go look at a business account most of time
32:07 One post four days ago one post two weeks ago one post a month ago one post two months ago
32:12 There's no consistency. And so they're definitely not gonna show up in people's feeds or algorithms because they're not there
32:18 There's no top-of-mind awareness
32:20 So the biggest thing that people individually and companies are missing out on is just posting once a day
32:25 Just being out there and posting once a day by doing that
32:30 You'll keep that top of mind awareness
32:31 The algorithm will like you more people will share your content and people will just think about you on a daily basis
32:36 but you've done a remarkable job of staying out of the polarizing content, which
32:41 Does drive I mean it does drive clicks sure does it's great at attracting a certain aspect of the population
32:49 But having been friends with you and watching you for so many years now, I know you tend not to touch religion
32:55 You don't touch politics. You don't touch anything. That's gonna polarize your Sweden or Switzerland. Yeah, maybe both
33:01 So here's why let's say I like one political party over the other
33:06 Let's say it's like Trump and Biden if I say I like Trump
33:10 50% of my audience agrees with me right they like him too and 50% of them hates them
33:16 The 50% that hate him are never gonna switch their minds
33:19 If I said hey, I like Biden
33:22 50% of people are gonna say oh my god. I can't believe you like Biden and the other 50% be like, oh my god
33:27 I love Biden the people that don't like him are never gonna switch no matter what I say
33:31 So I like playing games that I can win. I can't win that game
33:34 if we walked in here and I locked the door and I put a
33:38 Jewish person and a Muslim person and I said go for one hour you guys just talk it out
33:43 right and all you got to do is try to convince the other person to switch religions and
33:47 I ran that every day for the next 365 days with all 365 different pairs of Jews and Muslims
33:53 How many times is someone gonna switch from Muslim to Judaism?
33:56 Zero like actually zero not once in a while not once in a blue moon just zero
33:59 zero
34:01 so why am I gonna post about those things that I cannot change and
34:04 they're not meant to be changed for the most part because
34:07 People think like oh because I believe in this religion. Everyone should believe that why oh
34:11 I believe in this president or I believe in this thing or I believe in what the conspiracy theory is or this is what's
34:17 Happening in the media you were not gonna change people's minds
34:19 I know it's hard people to hear like yes, I can and yes
34:21 We do and people go door-knocking to change religions. You are not going to change people's minds. You're not
34:27 It's not meant for you to do that either by the way, and what if you're wrong?
34:32 What if you're wrong?
34:34 Well, I see companies do this and I think it's such a mistake because it's the worst. I hate it
34:38 There's a hundred people that have money
34:40 I want all a hundred to want to come to one of my locations or whatever my business is the second I start
34:46 Carving out a part of the population that doesn't like me for my views my religious views my political views
34:51 They're not gonna spend money with me either
34:53 Dear companies, this is a PSA stop and I mean stop forever ever ever ever
34:59 No matter how smart you think you are how cunning or creative ever ever ever
35:02 Posting or making commercials or making a stance about political situations or things in the media
35:08 Budweiser lost nine billion dollars in a week
35:11 Target lost almost the same amount of money in a week
35:15 These are household name legacy companies have been on for a hundred years
35:18 100 years
35:21 Or might go bankrupt. I was in South Carolina and
35:24 This was right after the Budweiser Bud Light issue and some of the people there were drinking Coors Light and they were talking about how
35:32 They don't even like the taste of it, but they won't drink Bud Light. Yes, and I said, why won't you drink Bud Light?
35:36 It didn't connect to me for a second and then they went on a 10-minute diatribe about what just happened and there was like well
35:42 If you don't like it, why don't you find something you do like? Yeah, and they drank it. So they literally were drinking beer
35:48 They do not like correct because of a decision of a company
35:51 Regardless of the merits of that decision. And so I think that it's I've observed that about you and I think it's fascinating
35:58 Hey everybody looking for great insights
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36:26 Hey there, it's your host Jeff Fenster and I have something very exciting to share with you today, you know here on the Jeff Fenster show
36:35 We're all about growth both personally and professionally
36:39 Speaking of growth have you ever heard of ever bowl as the proud founder of ever bowl?
36:43 I can tell you firsthand that we're on a mission to help everyone unevolved to live actively and eat stuff that's been around forever
36:50 Imagine stepping back into a world where everything you eat is fresh
36:54 Nourishing and packed with nutrients at ever bowl. We've got you covered with our wide range of superfood bowls
37:00 But it's not just about the food. It's about a community of like-minded individuals who are determined to embrace a vibrant fulfilling lifestyle
37:09 Join us on this journey as we redefine what it means to be healthy and active
37:12 So if you're ready to unevolve and be the best version of yourself head over to ever bowl calm and check out our menu
37:18 So now moving to my two favorite things you're doing number one is wild jungle. Yeah, it's unbelievable fun
37:28 For those who don't know tell us about it. So wild jungle is based in Temecula, California
37:33 We have a hundred and eighty eight animals and growing might be more today because there's freaking babies popping out left and right
37:38 There's hundred eighty eight animals from ostriches and zebras and camels and everything between
37:41 At our ranch 26 acres and about nine acres dedicates the animals
37:46 So there's a guy named the real Tarzan this kid gets over 200 million views per month
37:51 Mind-blowing, but he'll get 92 million views, you know talking to an ostrich at our ranch and they go clean up poop for three hours
37:59 Like he's that guy like he's he loves animals so much and he'll do whatever he has to do and he doesn't have the ego
38:04 to
38:04 to worry about it, so
38:07 Is an animal sanctuary. It's not open to the public. We'll do some private events there
38:10 You know people can do like weddings or masterminds at the ranch, but it's not open to the public
38:14 You can't come like and just show up. So please don't show up
38:17 We do have security guards there
38:20 But it's essentially it's a you know, I live there and I wanted to build in those like
38:24 Animal sanctuary slash we built a lake. We have a TV course. We have our operation black site
38:31 People can do like gun training not real guns. It's airsoft guns. We do gun training there
38:36 We do military training there. So it's just an experience where people can there's an ever bowl food truck there
38:41 There's an ever bowl food truck right when you pull in and so it's a place that is my forever home
38:45 And so I wanted to make it a place that people could throw their events there
38:49 People could come experience it
38:52 they could bring their children and meet with the animals and like get to be behind the scenes with the animals and
38:56 Hopefully be brave enough to hold a 14-foot snake
38:58 What was the inspiration for the animal sanctuary part
39:03 My wife I mean Casey's just obsessed with animals
39:06 And so that's how it started is that she's always like animals and everywhere we went in the world
39:09 She'd like to see animals and then when I convinced Tarzan to move there. It went from like hey, let's have some animals to
39:16 188 animals and growing it's just kind of mind-boggling and my girlfriend Naomi camels there
39:21 Yes, Naomi camel is the best name we have on the property. She is the coolest camel
39:26 So when you get the opportunity to go to wild jungle make sure you say hi to her and be nice to her
39:30 But have BB gets jealous. I know it's her boyfriend, but her real boyfriend. Yeah, I know I'm fighting with him though
39:36 He's 1400 pounds. Yeah, I know he's scary
39:38 I also got a I also got a kiss from a zebra and it saw a source one of there's I saw you post
39:43 There's what there's 18 18 in the country 18 sources. One of them is that wild jungle. Yeah, I'm trying to get a second one
39:49 not to not to me they won't mate but
39:52 if
39:53 if they mate
39:55 I'm assuming because it takes a horse and a zebra to make a source. Yeah, not that simple. Okay
40:00 That's why there's only 18
40:02 Fascinating and then moving to the most recent thing
40:05 Big press release. Oh, yeah, that's real big. Okay, so there's a company called aspire tour
40:11 They get two thousand three thousand people at their events sold out one or two months in advance, which is crazy
40:16 And they'll have like thirty forty thousand people at their events this year next year combined
40:21 we're gonna have 80,000 people at our events and so I basically like
40:25 Bought in plus merged in plus they have like they have two masterminds with they have mastermind for 15k and 25k
40:32 520 members already in the masterminds. So they're getting thousands people at live events
40:37 520 people at their masterminds. I have my hundred million mastermind. There's 100 people
40:42 I have elevator nights, which is free at the world's largest toy drive
40:46 so you can go to a free event a
40:48 $50 to $500 event a 15k event a 25k event 100k event or yeah
40:53 There's also the 20k for operation black site. Like there's just so many we have a full ascension model from free to 100k
40:58 And so it's very exciting to invest with them. They have 85 employees Andrew Cordell Eddie Wilson
41:05 Andrew sold like 300 million from stages over the years. So he's like an absolute natural up on stage
41:11 Eddie Wilson's had over 85 exits, which is hard to even grasp
41:14 like 85 exit. Yes
41:17 Yes, my brain still doesn't know what you just said. I think about it all the time
41:21 I don't know if I I'm gonna need you to say the number again just in case I heard it wrong. 85
41:25 Wow, so these guys are fantastic to work with and
41:30 When I want to book a celebrity or a talent or a business person or like change things or edit things there
41:35 We're we have very good blunt discussion. It's great to work with people like that same way. I work with you
41:40 We can have very open discussions
41:41 Put all the cards on the table and everyone uses their experience to adjust and it's been a great experience working with them
41:47 And so we're now doing arena events like 5,000 to 10,000 person size events
41:51 We're doing a 7,000 person one September 23rd in Salt Lake City called the limitless arena
41:56 And then February we're doing one in LA
41:59 Etc April back in Utah like we're throwing these big arena events, too. So I'm excited to December
42:04 We have a 5,000 person summit with Kevin Hart. Actually, I'm not said that before
42:08 Hey Jeff Fenster show exclusive. Yes. We have a 5,000 person event in Atlanta with Kevin Hart
42:15 And we're working on some very household name performers that live in Atlanta to come perform right after Kevin's done on stage
42:22 And so I'm excited to interview him for that one. But yeah like celebrities athletes. We have a rod Marcus the Monis
42:28 We're working on getting Sarah Blakely, but a rod and Marcus Monis already booked and confirmed
42:33 So it's fun to like have these interesting characters. We just had Barbara Cochran Kevin O'Leary
42:37 So all these other V breeze. Oh, yeah, San Diego. We got Gary V Drew Brees. It's a 2,800 person venue
42:44 We already sold three thousand one hundred seats
42:46 Standing room only so we're hoping 10% people don't show up. We turn off the ads already two months in advance
42:52 So aspire tour is fascinating in San Diego, Houston
42:56 Chicago New York all over the country and we get great guys Gary V Drew Brees
43:01 Hopefully you can come speak in Atlanta. And so it's been a lot of fun and exciting to work with them. I
43:05 Love it because it's just compounding and it's now the top echelon of what you've been doing for so many years
43:11 Is this the natural evolution for you in your career? Because where's Dan Fleishman gonna be in ten years? I have no idea
43:17 It's just more of the same is what my plan is. My plan is not to start a bunch of other companies
43:23 I want to scale the ones that I have. Cards and Coffee, Ever Bowl, the agencies
43:28 Only one I don't want to scale because I don't want clients, but all the other things
43:31 I just want to scale what I have the masterminds the live events
43:33 I'm not trying to go start a bunch of other companies. I want to scale what I have. Ten years is an eternity
43:40 I don't know where I'm gonna be in two years. Okay, because my goal is do more of the same last year and a half
43:45 I raised 44 million dollars for consumer product companies and food and beverage brands through the elevator syndicate
43:51 Now with this whole merger with Aspire Tour, I'm gonna raise money every month
43:55 So if I raise four to ten million bucks a month
43:57 Times that by 12 add it to the 44 million already did so what a hundred million two hundred million investments in that next couple
44:03 Years, that's really that's that teach you how to fish thing
44:06 Like that's really compelling to me and I just want to do that over and over but if I do that for ten years
44:12 We're talking about a billion or two billion dollars investments
44:15 Four to ten million bucks at a time. Yeah, nothing crazy. And I'm like, I'm not trying to change what I'm doing
44:21 I just want to more of the same over and over and over and over and over and over for a long time
44:24 So I'm gonna use the last few minutes to ask you a few questions that I don't know the answers to. Okay, okay
44:29 On a Sunday. Yeah in a country. You've never been to with Casey. Yeah can't work
44:35 It's against the rules. Your phone is left in the hotel. Yeah, what does Dan Fleishman do for fun?
44:40 Go tour. I want to like look around. I want to go see I like waterfalls
44:45 I think they're the most fascinating thing in our freaking planet and besides aliens, but I want I like waterfalls
44:51 So I go search for tourist destinations might be hard not having a cell phone
44:54 But like exploring would be what I would do
44:56 But my hands did get a little cringed up when he said I can't have access to my phone
44:59 I know it I know I know you get the you get a little shaky when you when the battery dies
45:04 Yeah, you you've got to get it should be proud my phone's across the room right now 45 minutes of no phone
45:09 Thank you
45:11 My other question for you is if you had to donate all of your money to one thing. Yeah, what would it be?
45:19 so I
45:21 Mean the main thing to me is is food if you really think about how easy it is to solve world hunger
45:27 It's really simple as you know better than anybody because of how
45:31 Inexpensive the materials are the ingredients are at scale when you start really think about nuts and seeds things that are non-perishable
45:38 And how much that would help people in foreign countries and even our own country, but let's call it the third world countries
45:43 for them to survive because most people die from
45:47 Dysentery diarrhea things like that that are basically water and food related and they need covering you know they need shelter
45:53 Water food and shelters what people need so what I would donate all my money to and I'm happy I donate all today really
45:59 So I'm gonna just keep making money so to me. I want to donate it all anyways
46:02 food is the most curable and
46:06 So I don't look at things that don't have a true cause and effect
46:09 I know that if I bought X amount of food or
46:12 built X amount of things that can make more food
46:14 Meaning I could teach them how to sprout or I could teach them how to build their own little restaurants
46:19 Or I can help them set up restaurants in these third world countries
46:22 Whatever they can make their own food so that they can scale it forever
46:26 That is my legacy. I will do that. I'm going to cure hunger and it's part of why I'm planting so many seeds
46:32 in these relationships is that I want to
46:34 Cure hunger because it's such a solvable thing
46:37 What does most people think about you that's wrong?
46:40 That I've done drugs
46:44 Never I've never done drug in my life. Not one well my birthday party
46:48 Wiz Khalifa forced me to smoke weed and I faked it twice and then he yelled at me
46:52 That's a very big video about it. But outside of the one puff I've ever had. No, I've never done drug in my life
46:57 I will never do a drug in my life and I'm nothing against drugs
47:00 I just I've had a lot of people pass away over it and so that you know
47:04 I've had 36 people that have passed away. And so that's the first trigger second
47:07 I know I'd like it and so I've seen a lot of people do drugs and I probably enjoy it and I have too much
47:12 Access to it. So knowing myself and addictive personality like I want to win it. Whatever I do
47:17 I don't want to ever do drugs
47:19 It makes me think about death and so many people think about it or assume it not because they think I'm like
47:24 Oh, he looks drugged out. They just seeing my lifestyle and look at your friends. Yeah
47:29 That's a fair assumption. I've just been blunt about the fact that I've never done it. I never will
47:34 Have you ever smoked a cigarette? No, absolutely not cigar. No, absolutely not Wow
47:38 That's an impressive especially
47:40 Class of Patrick Henry. Yeah
47:46 Yeah, I know like literally live with me and I mean he was the biggest advocate for weed even when weed was very illegal
47:52 Yes, like before medicinal dispensaries were a thing. Yeah, I mean he literally gave up his NFL career to smoke weed
47:58 Give up 8.8 million dollars. Yeah, I mean you and you know was your buddy. Yeah
48:02 We're sitting on the couch
48:04 That's the fascinating thing about society is that we can be friends with people and have different opinions
48:09 Yes, see I would have guessed you and Ricky were smoking weed
48:12 I was probably contact I because there was a lot of weed but he's a legend
48:16 They think about it. He broke every college Russian record like all of them
48:19 I think like 40 or 50 records and in the NFL he was breaking records left and right if he would had a full career
48:24 Sorry guys, he would have broke every record a running back could have ever had I agree with or without any weed
48:30 He was the best
48:32 He was the best
48:34 All right. Last question. Yeah
48:36 You're on an airplane. Okay, there's no Wi-Fi. Yeah, what do you listen to?
48:41 Music, I don't know music audio book
48:43 Yeah, I mean I listen to either podcast or Drake I mean is Drake your favorite
48:49 He's just well little Wayne's my favorite
48:52 but if I'm listening to the Wayne I'm like
48:53 Like trying to rap along or sing along too much. And so with Drake I am singing along but I'm not like
48:58 Waving my hands around like I would be with little Wayne. Okay, I lied. I have one last question
49:03 Who plays you in your biography? Oh
49:05 interesting I
49:10 Mean I would like Leonardo DiCaprio not because it looks that's we don't look like like just because he's my favorite actor if you
49:16 Just think about the movies
49:17 He's portrayed and like the Wolf of Wall Street and like all these other things like he's just such fun characters and he gets into
49:23 For two years and I'd be fascinated to see him have to be you. Yeah, it's so cool
49:27 Alright, Leo, we're gonna do it on evolve Studios. We're gonna produce the damn Fleischman story
49:33 You guys got 20 million to pay him great not yet
49:35 But we're gonna get there go buy an acai bowl or a few and we'll get there go by 20 million
49:39 I say it was and we'll lock in Leonardo DiCaprio. Yeah. Well, Dan, I want to thank you for coming on
49:44 You obviously you're a good friend good investor, you know in stores. You're badass. You're something I've always looked up to I learned from I love
49:51 Associating with you. You're as real in real life as you approach as you appear on online for those who watch you you're authentic
49:58 You're everything that
50:01 Entrepreneurs should try to aspire to be and so if you're looking to be successful if you're trying to understand how success happens
50:07 We just spent 45 minutes getting and getting not only the tidbits and the tactics
50:11 But you're actually seeing how he's done it again and again and again and how he associates with good people
50:16 I use the words make friends and have fun. You're a living example of that
50:20 So thank you for coming on the Jeff Finster show. Fantastic. I'm gonna be here
50:22 Thank you so much for listening
50:27 If you're looking to level up your relationship capital game then take a minute and text the word Jeff to three three
50:33 Seven seven seven for a free copy of my network to millions playbook
50:37 The link will also be provided in the show notes below. See you guys next time
50:41 You
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