Northern Irish food producer Finnebrogue has announced a return to its roots with a brand refresh rolling out this September.
The new brand, including a new company logo, harks back to where the Co Down food business started - in the rolling hills of the Finnebrogue Estate – and where it continues to call home.
The family-owned food business, founded by the late Denis Lynn in 1991, is best known for its nitrite-free Naked Bacon, the biggest bacon brand in the UK. It is also a major private label supplier of premium sausages, burgers and plant-based proteins to UK supermarkets.
The new brand, including a new company logo, harks back to where the Co Down food business started - in the rolling hills of the Finnebrogue Estate – and where it continues to call home.
The family-owned food business, founded by the late Denis Lynn in 1991, is best known for its nitrite-free Naked Bacon, the biggest bacon brand in the UK. It is also a major private label supplier of premium sausages, burgers and plant-based proteins to UK supermarkets.
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NewsTranscript
00:00 The Finnebrogue Estate, County Down, where it all began.
00:11 The story of one man's vision to change the world, a story that can be traced back to
00:16 1991.
00:17 A family farm built into the business it is today.
00:25 Everything we do today is inspired by where we live, where we work, this land we call
00:30 home.
00:32 We just love this place.
00:34 It's the land where we first bred a herd of deer, where we built a business with a handpicked
00:39 team that has grown into a community of over 1,000 loyal people.
00:46 Like the seasons, our purposeful change continues.
00:50 To do better for and with this beautiful land that shapes our ideas.
00:57 We make food the best it can be without being bound by the way it has always been done.
01:03 And we are more than just sausage and bacon makers, deer and wagyu farmers, plant-based
01:09 producers.
01:10 We are humble foodies on a mission to do better.
01:14 To make great tasting food for people who share a restless pursuit for perfection.
01:21 This is what drove our founder Dennis every day.
01:24 It is what drives us now.
01:26 To innovate and be passionate about making food better.
01:31 And together we can ensure a brighter future for the next generation.
01:36 Changing the world through food.
01:38 We are Finnebrogue.
01:41 Made to be better.
01:43 [Birds chirping]
01:46 [Birds chirping]
01:48 [BIRDS CHIRPING]