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SportsTranscript
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00:03 Sports Press Rick Harrow, it's a $1.3 trillion business of sports.
00:06 For your Sports News Minute, an incredibly unique alliance,
00:12 Fenway Sports, Fenway Liverpool Racing, Pittsburgh Penguins.
00:18 A lot of entities are now partnering with the LPGA, a sales and
00:23 marketing alliance which will impact the ladies golf world youth awareness.
00:29 All over the globe, and what they're attempting to do is consolidate assets.
00:33 They realize that a lot of the demographics that Fenway Sports has
00:36 matches exactly with the demographics for women's golf.
00:40 And they're trying to generate a template that will extend into partnerships
00:44 all over the world in other aspects.
00:47 As far as the golf industry is concerned, on the men's side,
00:50 they are doing unique alliances.
00:52 So obviously the LPGA says, let's connect with a national company,
00:56 an international company that can generate revenue for us as well.
01:00 Sports Press Rick Harrow, Sports News Minute.
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