The Hundred Community Cricket Initiative: Boosting cricket involvement with ‘Everyone In’ campaign

Local TV Sport

The Hundred has certainly had it’s controversies but a new initiative with lead partner KP Snacks’ ‘Everyone In’ campaign is changing people’s opinion on the format as it aims to help grow grass roots cricket.  Charles Hague-Jones visited one of the parks where a pitch has been installed for a day of cricket with Birmingham Phoenix players and the surrounding community.

Transcript

00:00 The 100 has certainly had its controversies, but a new initiative forms part of KP Snacks

00:07 - Everyone in Campaign - which aims to champion balanced lifestyles throughout inspiring and

00:12 enabling more people to get active and play cricket.

00:16 Six pitches installed, ready to play on this year in and around Birmingham, with the remaining

00:21 in other areas set to be complete over the next two years.

00:25 It will see old pitches refurbished and given new life and unused park spaces also converted

00:30 into pitches for the community.

00:34 So my name is Mohamed Arif, I'm the Dynamo's Cricket Intros Ambassador.

00:38 I work for Warwickshire Cricket Board and I'm here today to support the KP Snacks event,

00:43 which is Everyone in.

00:45 We have a very big drive from a Warwickshire point of view to grow the game and develop

00:49 the game and that is everybody.

00:52 So opportunities like today are amazing so that gives families a great opportunity and

00:59 the KP investment really will help that and we're hopefully going to have lots of fun

01:04 today with families that have come with their siblings, their mums, their dads, their uncles,

01:09 their aunts.

01:10 I mean yeah, I'm from Birmingham myself and looking around the area there aren't many

01:15 cricket pitches in the parks and initiatives like this definitely get more kids out there

01:20 and playing the game so it's a brilliant thing to be doing.

01:23 The love for cricket has definitely picked up over the last few years.

01:25 I mean you've got some great schemes going around the leagues, getting kids involved

01:29 and I mean this is just another one to add to that.

01:32 So yeah, the guys are doing a great job and credit to everyone involved.

01:36 I think it's fantastic to have non-tour facilities like this and I guess community spaces.

01:41 I think everyone obviously wants to be getting nice, fit and healthy and active and what

01:45 better way to do that than coming down to your local park.

01:47 So awesome opportunity to engage with the local community.

01:50 So, is what's going on behind the scenes changing people's opinion on the format as

01:56 it helps to grow grassroots cricket and produce more homegrown talents from areas up and down

02:01 the nation?

02:02 100%.

02:03 The first thing I would say is that the 100 is aimed at a new crowd.

02:10 It's aimed at family friendlies, environments, giving the opportunities for boys and girls

02:17 to enjoy their cricket and what the 100 does is brings everything to life.

02:23 We had some very good crowds and some different crowds as well.

02:25 I mean there were some families down, there were some kids down and it was great to see.

02:29 So yeah, initiatives like this are definitely picking up the engagement of people and the

02:33 more people we can get at HBAS then the better it will be for all the players and all the

02:36 fans as well.

02:37 At the end of the day we just want more people being engaged with the game of cricket, whatever

02:40 that looks like and the 100's obviously been a massive driver and initiatives like this

02:44 are fantastic and hopefully we're reaching a different audience as well.

02:49 With smiling faces everywhere here at West Smedwick Park as more of these events take

02:54 place up and down the country there's sure to be an influx of young people, male and

02:59 female get involved in the world of cricket.

03:02 [BLANK_AUDIO]

Category

Transcript

Recommended