The Hundred: Cricket’s change in format that appeals to a whole new audience
The Hundred has returned for the action this season and as it continues to appeal to families and young fans in attendance, how has the format been received and what type of initiatives go on in the communities to encourage more involvement in cricket?
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00:00And the 100 in terms of cricket, you know, they've seemed to have sort of adjusted their
00:08target audience.
00:09I mean, you see so many more young people in attendance.
00:12How much have you seen of that in terms of the 100 and sort of attracting these younger
00:16generations to maybe go on and try and get involved in cricket themselves?
00:20Yeah, he's definitely looked to target the younger generation and inspire that next generation
00:26of cricketers, both in the men's and the women's game.
00:29So from being around at the grounds and playing, there's definitely that interest there.
00:35And I used to coach in schools as well.
00:38So I think just allowing access to cricket once they play, the kids tend to love it.
00:45So it's a great initiative.
00:46I think from that point of view, the 100 really nails it.
00:50You just have to go to the stadiums and see the amount of families and the amount of kids
00:55that are there after the game waiting for your autograph.
00:58Yeah, so the amount of kids and family that you see at the games is really amazing.
01:04It kind of sets it up for the next generation just to keep cricket going.
01:09And also the different types of cultures and the diversity you also see at the games is great.
01:16Especially at the beginning of the 100, we always get a brief about making sure we protect
01:21the product.
01:22And I think protecting the product for the next generation is really important because
01:27you get to see so many of them at the games.
01:30So my name is Mohamed Arif.
01:31I'm the Dynamo's Cricket Intros Ambassador.
01:34I work for Warwickshire Cricket Board.
01:36And I'm here today to support the KP Snacks event, which is everyone in.
01:41We have a very big drive from a Warwickshire point of view to grow the game and develop
01:45the game.
01:46And that is everybody.
01:48So opportunities like today are amazing.
01:51So that gives families a great opportunity.
01:55And the KP investment really will help that.
01:58And we're hopefully going to have lots of fun today with families that have come with
02:03their siblings, their mums, their dads, their uncles, their aunts.
02:06I mean, yeah, I'm from Birmingham myself and looking around the area, there aren't many
02:11cricket pitches in the parks and, yeah, initiatives like this definitely get more kids out there
02:16and playing the game.
02:17So it's a brilliant thing to be doing.
02:19I think it's fantastic to have non-tour facilities like this and, I guess, community spaces.
02:24I think everyone obviously wants to be getting nice, fit and healthy and active.
02:27And what better way to do that than coming down to your local park?
02:29So awesome opportunity to engage with the local community.
02:33The first thing I would say is that the 100 is aimed at a new crowd, giving the opportunities
02:40for boys and girls to enjoy their cricket.
02:44And what the 100 does is brings everything to life.
02:47At the end of the day, we just want more people being engaged with the game of cricket, whatever
02:50that looks like.
02:51And the 100's obviously been a massive driver.
02:53Initiatives like this are fantastic and hopefully we're reaching a different audience as well.