Basanta Kumar Kar, Transform Nutrition Champion and Country Director, Project Concern International/India, talks about how difficult/easy it was for him to be a part of Outlook Poshan Initiative
To register, visit: https://poshan.outlookindia.com/registration
#LetsTalkNutrition #OutlookPoshan Project Concern International RB #Poshan #OutlookPoshan #OutlookMagazine #OutlookGroup
To register, visit: https://poshan.outlookindia.com/registration
#LetsTalkNutrition #OutlookPoshan Project Concern International RB #Poshan #OutlookPoshan #OutlookMagazine #OutlookGroup
Category
🗞
NewsTranscript
00:00 We wanted this award should pass through a due diligence process.
00:11 So, that is why we developed a systematic due diligence process with many criteria.
00:18 Now, then second getting an eminent jury was also another area where we worked quite rigorously
00:28 along with Outlook Media Group.
00:30 You will be happy to know that we have a diverse jury member drawn from government, private
00:36 sector, civil society, research and academia.
00:40 So that was another step.
00:43 Then bringing out the award to the masses, we followed number of communication mediums,
00:51 channels and processes so as to ensure that this award reaches to the people.
00:57 We sent emails to almost more than 3000 people.
01:02 Apart from that there was personal calls.
01:06 Our team worked day and night to reach out to the right candidates, right people to share
01:12 that message that please nominate or apply for that award.
01:17 Outlook published in their print magazine.
01:20 Social networking sites were also quite active by both Outlook Media Group and PCI.
01:27 We reached, we tried our best to reach out to the masses, to maximum people not only
01:33 in India but across so that people should know about that award and apply for that award.
01:44 You know that this is first of its kind and the pioneering attempt and the maiden attempt.
01:50 So whenever you start anything for the first time you face many questions, challenges,
01:58 so hiccups.
01:59 So similarly there were challenges, there were hiccups but the process has been very
02:04 meaningful and satisfying and happiest moment for us today.
02:11 The one challenge I can say that getting the jury, right jury, bringing many stakeholders
02:18 including senior civil servants, people who's who in nutrition to the same table, same platform.
02:27 So that was one challenge we did overcome together because of our own credibility, because
02:32 of our visibility, because of the people known in the sector and our credibility I can say
02:41 that it was time tested.
02:44 So we did overcome that challenge.
02:47 The next was reaching to the people in a simple language and deciding about the six categories
02:55 of the award because nutrition has interventions on nutrition focus, nutrition sensitive areas.
03:03 So there could be 10 categories, 20 categories but then shortlisting to or at least deciding
03:08 on six categories and also deciding a category about living legend was also another challenge.
03:14 But we could come out with arrived at a consensus on the categories of the award and also consensus
03:24 on living legend award.
03:27 Deciding the criteria and weightage and percentage on how the award will pass through due diligence
03:32 process so that was another challenge but that we did it very successfully.
03:39 Then influencing or at least strategizing or at least trying to change the thinking
03:46 of the people to believe us that this will be, the process will be transparent, process
03:52 will be inclusive, process and due diligence process will be very very robust and strong
03:58 so that there is a fair selection process.
04:01 So that was our challenge but we try to communicate it every now and then, communicate through
04:07 informal communications, formal communications also communicated through jury's message,
04:14 jury spoke about the award, its merits that also was another credible attempt we did overcome
04:23 many challenges or perceptions.
04:30 So let me tell that about the award criteria, one criteria was uniqueness, how unique or
04:37 innovative this nomination or candidature is.
04:43 The second was on scalability, suppose a model has been proved in a particular area then
04:51 how it can be scaled up to many districts, many states or across the country in a cross
04:57 cultural context.
05:00 The third was related to sustainability whether certain work which must have given result
05:08 in a particular context how can it sustain and there are many proxy indicators to measure
05:15 sustainability about how culturally it is suitable, how cost effective it is and to
05:22 what extent there could be scalability or applicability through government systems or
05:28 private systems so these are the criteria's we try to measure while conducting a due diligence
05:36 process in the selection process.
05:42 The buzz around nutrition is how nutrition is linked to growth, productivity, demographic
05:47 dividend, how nutrition can transform India's human capital potential so that is the buzz
05:56 word narrative now but there is another buzz let me tell you with satisfaction that how
06:03 come such a media group like credible media group like Outlook could conceptualize, conceive
06:11 a platform like Poshant perhaps first of its kind by any media group in the world and also
06:19 conceptualize such a pioneering award which is first of its kind for the country and the
06:27 region so that is another buzz word which is dominant and prevailing in the market today.
06:33 [MUSIC PLAYING]