Nilesh Shah, MD, Kotak Mahindra Asset Management, speaks about the technology's use for Kotak AMC and more.
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NewsTranscript
00:00 On the technology side, we are constrained by my limitation.
00:18 I still belong to the generation which has to read the manual to operate the instrument.
00:24 I am not yet into that generation which give him an instrument, give her an instrument
00:29 and they will start operating it instantly.
00:32 So within that limitation, yes, Kotak Mutual Fund has taken lots of steps.
00:36 We are fulfilling our distributors through communication which is more in their language.
00:43 We are one of the few fund houses who have actually provided investor communication in
00:50 Hindi, Gujarati, Marathi, Tamil, Kannada, Bengali, Punjabi, Marwadi and couple of other
00:59 languages which I don't remember right now.
01:02 We are also reaching out to our investors in terms of information about market so that
01:10 during the time of extreme volatility they can balance between their greed and fear.
01:15 We have mobile applications, we have website.
01:19 We are trying to use technology in a far more effective manner.
01:24 One thing which we are also trying to work is that if every single investor and every
01:29 single distributor has to download application of 44 Mutual Fund, that's not going to work.
01:35 If I can create a platform on which 44 of these Mutual Funds can come together and create
01:43 a solution for the customer as well as the distributor, probably that's going to be
01:47 the way of future.
01:49 So we are working with like-minded people in industry to create a common platform.
01:53 [Music]