Category
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CreativityTranscript
00:00 [MUSIC PLAYING]
00:03 Hi, I'm Linda Cantelo.
00:18 I'm the international makeup artist for Giorgio Armani.
00:22 Eyebrow Maestro was born backstage to solve a problem.
00:25 Basically, there weren't any existing brow products
00:27 that I felt were natural enough to do brows.
00:31 The great thing about this product
00:32 is it's very, very easy to use and to apply.
00:36 And basically, she has done that makeup herself.
00:39 [MUSIC PLAYING]
00:42 The important thing about making up the eyes is basically
00:47 to get your shape, then cover it with your Eyebrow Maestro.
00:51 We use three shades.
00:52 We use black, brown, and use the gold as the highlight,
00:55 and then just blend.
00:56 [MUSIC PLAYING]
00:59 I know that in the first application of contouring,
01:01 it can look very scary.
01:03 But with Eyebrow Maestro, it's incredibly easy to blend.
01:07 It is great for making the bottom lip look fuller,
01:09 for shading your cheekbones, shading your nose.
01:12 And it looks really imperceptible.
01:14 [MUSIC PLAYING]
01:16 The Color Lab at L'Oreal worked very, very closely
01:19 with the Hair Lab to create colors
01:21 that were as close as possible to natural hair color.
01:26 Hair has a natural shine.
01:27 And what's incredible about this product
01:29 is that it leaves a kind of a sheen.
01:31 It could be used as eyeshadow, contour, retouching hair.
01:36 It's something that I think is incredibly innovative.
01:40 It allows women not be intimidated
01:42 by making up their eyes.
01:44 Truly, the best tip I can give any woman is just try it.
01:47 [MUSIC PLAYING]
01:51 [MUSIC PLAYING]
01:54 [MUSIC PLAYING]
01:58 (dramatic music)
02:00 [BLANK_AUDIO]